At the end of September, we concluded our brand audit data collection for the year. This year we conducted 120 Brand Audits! These were completed by 57 chapters in 6 countries – Indonesia, Malaysia, Thailand, Switzerland, Poland and Georgia. There were 1,620 volunteers that took part and they recorded 29,504 pieces of plastic.
A brand audit categorises the plastic we collect at cleanups (food packaging, household products, personal care, smoking materials) and, most importantly, records the name of the parent company that manufactured it. We share this data with Break Free From Plastic, who use it as part of their annual Brand Audit Report.
Break Free From Plastic released its first annual Brand Audit Report in 2018 to identify and hold the top plastic polluters accountable. The globally collected data can be used as evidence to push large corporations to take responsibility for the waste that they create. It drives a movement towards systemic change and a zero waste economy and generates pressure to create real solutions to the plastics crisis.
The 2021 report named The Coca-Cola Company, PepsiCo, Unilever, Nestlé, Procter & Gamble, Mondelēz International, Philip Morris International, Danone, Mars, Inc., and Colgate-Palmolive as the top plastic polluting companies. Coca-cola, PepsiCo, Unilever and Nestle have been in the top five since the reports began.
We want to say a huge thank you to all the Trash Hero chapters and volunteers who took the time to conduct a brand audit. Trash Hero has been one of the top contributors to Brand Audit data collection for the last five years and we couldn’t do it without the incredible commitment of our Trash Hero volunteers.
The full report will be released later in the year. Who do you think will be named the top plastic polluters? Let us know in the comments!
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