27 April: Monthly news round up

by Lydia on 27/04/2023 No comments

Our roundup of the month’s most important stories

Plastic food packaging found in brain 2 hours after ingestion

A concerning new study on mice shows that tiny particles of polystyrene – a material frequently used to package takeaway food worldwide – were found in their brain just hours after consuming it.

The Pacific Garbage Patch is creating a new ecosystem

Scientists have found 37 new species living in the Great Pacific Garbage Patch, which is now like a new ecosystem. These species may become invasive, and the plastic they’re living on is getting into the food we eat.

Massive fire at recycling plant leaves lingering toxic smoke

Lingering smoke from the toxic fire at a plastic recycling plant in Indiana is causing health concerns for those who live close by, even after the fire has been put out. This video discuss the health concerns the residents are left with.

Exxon’s new recycling plant puts drinking water at risk

Experts have warned that Exxon’s newest chemical recycling plant could pollute a drinking water source while enabling oil companies to continue producing plastic pollution

Get your petroleum off my body!

Did you realise that oil is involved in nearly every stage of manufacturing clothes? This article reveals how petroleum is a huge part of the fashion industry – from the materials to the dye.

The school where you can pay your fees in plastic bottles

Meet the Nigerians who are helping to increase access to education while tackling the issue of local plastic waste

What do you think about these stories? Let us know in the comments!

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Lydia27 April: Monthly news round up

Does your favourite show pass the Begley-Cohen Test?

by Lydia on 18/04/2023 No comments

Have you ever noticed what brand of coffee the characters on your favourite TV show drink? Or what type of phone the heroes in the latest blockbuster movie are using? This kind of product placement has been used for years by companies to subtly advertise their products.

What’s shown in film and TV can also affect social norms. The changing portrayal of interracial or gay relationships over time has both reflected and shaped our attitudes. It’s well known that the media is an important influencer of culture and opinions.

So what if this thinking was applied to plastic pollution and the way individuals can do their part?

Despite the urgency of the plastic pollution crisis, the media is lagging behind when it comes to depicting reuse and refill instead of single-use. It is failing to show how we can make small but effective changes in our daily life. Many of our favourite characters continue to use single-use plastics, such as cups and plastic bags, without regard for their environmental impact. The media has an important role to play in creating awareness about the problem and its solutions.

Eleanor and Michael from The Good Place use single-use takeaway coffee cups

This is where the Begley-Cohen Test for Film and TV comes in. Created by the Plastic Pollution Coalition, the test is similar to the Bechdel test, which evaluates the portrayal of women in the media. The Begley-Cohen Test encourages viewers to critically evaluate the use of single-use plastic in the media and raises awareness about the media’s role in how society views plastic use. 

To pass the test, the media must meet the following criteria

  1. No single-use plastics appear on the screen
  2. If single-use plastic does appear on the screen, it is portrayed or discussed as problematic

Some media automatically passes the test as it is set in a timeline where plastic does not exist. However, there are examples of TV shows that pass the test much more actively – such as The Last of Us where one of the main characters is given a reusable menstrual cup.

Can you think of any others? 

Undoubtedly, we are influenced by what we see on the screen, and the test encourages us to evaluate that. When we see characters who avoid single-use plastic and take steps to reduce their use of plastic, we feel inspired to do the same. Furthermore, having reusable and refillable items used by popular characters normalises this behaviour across society. 

The test calls out the depiction of single-use plastic on screen and encourages people to be aware of the danger of characters perpetuating its use. 

Janine from Abbot Elementary with her reusable coffee cup

The entertainment industry should instead be giving us positive examples of the kind of responsible behaviour we want to see in society.

The Begley-Cohen Test can be used to assess all forms of entertainment that we are exposed to, including social media. Have you noticed single-use plastic portrayed irresponsibly either on screen or in your feed? Does your favourite influencer use plastic? If you spot any instances, let people know. This can also create pressure for the media and influencers to change and be better role models.

In certain circles, plastic water bottles are now seen as very uncool – the Begley-Cohen Test could soon make that a reality everywhere.

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LydiaDoes your favourite show pass the Begley-Cohen Test?

29 March: Monthly news round up

by Lydia on 29/03/2023 1 comment

Our roundup of the month’s most important stories

New disease caused by plastic pollution found in birds

A new disease called ‘Plasticosis’ has been found in birds. Caused by plastic pollution, it seriously impacts their ability to digest food, and exposes them to infection and parasites. Watch the report from ABC news.

Women are more effected by plastic pollution

Are you aware of the hidden dangers in your period products and daily beauty routine? Vogue France explores why women are more affected by plastic pollution and how we can protect ourselves.

Your ‘recycled’ bottles might be made from virgin plastic

Lack of regulation is making it challenging to verify recycled content, and creating loopholes for companies to label items actually made from virgin plastic as “recycled”

What happened to The Ocean Cleanup?

The Ocean Cleanup raised millions of dollars and made big promises about cleaning up the Great Pacific Garbage Patch. A new report asks if their projects are really working, or doing more harm than good?

Stopping single use plastic is not as hard as it seems

Stopping single-use plastic is possible! Joanna Nisenbaum in Canada runs a cafe that is 95% zero waste, and she says people are ready for reusables. A great, positive read!

Trash Hero Da Nang cleanups hit the headlines

Trash Hero Da Nang’s hard work running regular cleanups for over six months in Vietnam has been featured in a national newspaper, that praised their success in bringing together strangers to form a civic-minded community.

What do you think about these stories? Let us know in the comments!

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Lydia29 March: Monthly news round up

The best recycling was invented by Mother Nature

by Lydia on 22/03/2023 No comments

What’s the easiest and most effective recycling in the world? Recycling that you can do yourself at home? The answer may surprise you: organics!

Separating and recycling organics – food and garden waste – is often overlooked when we talk about improving waste management but in truth it is the key to making a circular economy a reality.

Investment in recycling food will have a far bigger, wider and more immediate impact than any equivalent investment in recycling plastic. It needs fewer resources and is much less complicated. To go zero waste, start with food!

So why is recycling food waste, also known as composting, so important? 

5 reasons why composting is the foundation of zero waste

  1. It reduces the amount of waste sent to landfills

By weight, food makes up the biggest proportion of our household trash. By separating food and other organic waste and composting it, the amount of waste sent to landfill can be reduced by half or more – up to 70% in some Asian countries. That’s a huge reduction when we consider we are rapidly running out of space to contain our trash – and spending ever more public funds to deal with it. 

  1. It prevents greenhouse gas emissions

Food waste piled up in a landfill is starved of oxygen. This leads to anaerobic decomposition – a process that creates methane as a by-product. Methane is a greenhouse gas 80 times more potent than carbon dioxide over its 20 year lifespan, and a major factor in driving climate change. Around 15% of methane produced globally comes directly from food rotting in landfills. 

  1. It makes landfills safer

All that methane can build up inside the landfill, and is very flammable. Spontaneous fires are common, especially in poorly managed sites. Burning trash produces dangerous toxins and can spread quickly, contributing to disasters such as the fatal collapse of a landfill in Indonesia in 2005.

Rotting food also releases water that starts to dissolve non-organic waste such as plastic or batteries. The resulting toxic black liquid, known as leachate, can leak into the soil and contaminate water sources. Ammonia and mercury in the leachate are responsible for the “dead zones” in rivers.

  1. It makes other recycling easier

With food and other organics out of the picture, recycling non-organic materials becomes much easier! Dry, non-contaminated glass, metal and plastic can be sorted and recycled more effectively and also fetch a higher price in the market – an important incentive that boosts recycling rates.

  1. It’s infinite and helps nourish the soil

Food waste is infinitely recyclable – something that cannot be said for plastic. Food that is composted can be returned to nourish the soil naturally (avoiding synthetic fertilisers) and grow more food. This cycle can be continued forever with almost no additional resources required. It seems incredibly wasteful – if not a little crazy – to spend money piling food up in a landfill, even without considering the other ill effects of doing this. 

So how to start recycling your food waste?

If you live in the countryside, or have access to a garden, it’s easy: compost! We have a simple guide on how to do this on our kids’ website. Almost everything that grows can be composted, which makes food one of the easiest things to recycle – although there may be exceptions depending on the technique you choose.

If you live in a city or have limited outdoor space, it gets more tricky. But it is still doable, without smell or mess! The first option is to look for a community composting service or facility. Many municipalities offer food waste collection, or there are often private enterprises who offer a similar service, such as Urban Compost in Bali.

Other cities have adopted a community garden approach, where organic waste can be dropped off in a nearby green space and the compost bins are managed by a volunteer team. Brussels has a network of hundreds of these collective compost sites. There are also many resources available online if you are motivated to start your own project where you live.

The second option is to manage the waste yourself. This is more challenging, especially in a small apartment, but it is especially worthwhile if you have houseplants or a balcony garden that would benefit from the compost you make. Again, there are many resources online for how to compost in a small space. Two techniques we have used and had success with are bokashi and vermicomposting. Bokashi is the easier and more flexible option, but still needs a patch or container of soil in order to fully break down.

Conclusion

Food recycling – or composting – is the most effective form of recycling we have. Food represents the biggest part of our waste stream and, unlike plastic, it is not complicated to recycle, requires minimal resources and can be done an infinite number of times. It vastly reduces the size of landfills, avoids disastrous greenhouse emissions and environmental pollution, and improves the ability to recycle other materials. Get rotting today!

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LydiaThe best recycling was invented by Mother Nature

2 March: Monthly news round up

by Lydia on 02/03/2023 No comments

Our roundup of the month’s most important stories

‘Recycled’ shoes tracked to an Indonesian flea market

A shocking report from Reuters exposes a “recycling scheme” from Dow Chemicals. It promised that old trainers would be turned into playgrounds and roads, but tracking devices found the waste had been exported to Indonesia instead.

Kenya is the dumping group for donated clothes

New mini-documentary ‘Trashion’ reveals that in Kenya, half of donated clothes sent from overseas are poor quality, plastic fast fashion. These unusable garments are piling up, causing an environmental crisis in the country.

Plastic to fuel’s cancer risk is 250,000 times accepted level

Plastic-to-fuel production increases the risk of getting cancer to 1 in 4 over a lifetime – 250,000 times above the accepted level. So why is the American Environmental Protection Agency allowing this to go ahead in poor communities?

Tinder for vegetables? New app will help to reduce food waste

A new app launched by Oddbox will help reduce food waste by providing recipes inspired by vegetable pairing in their Tinder-style app. Swipe left or right on the vegetables to get a match made in heaven for your dinner!

Trash Hero Mersing supports glass recycling project

“Let’s Recycle Glass Bottles” challenged primary schools to collect 10 tonnes of glass in a local competition. The goal was smashed, and a total of 24 tonnes was collected, with the help of Trash Hero Mersing at their weekly cleanups. The success of the initiative has inspired a yearly event.

What do you think about these stories? Let us know in the comments!

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Lydia2 March: Monthly news round up

Our Impact up to 31st December 2022

by Lydia on 15/02/2023 2 comments

Every week volunteers around the world put on their yellow t-shirts and commit to working towards a world free from plastic pollution – but what does it really mean to be a Trash Hero?

It means that we are a global movement. Trash Hero is currently active in 139 locations in 17 countries. To date, our movement has mobilised 466,578 volunteers, 120,673 of whom were under 16! We are passionate about including a wide range of people in our activities, and we celebrate this diversity as much as possible. 

Being a Trash Hero also means taking regular action against plastic pollution. In 2022 alone, Trash Hero volunteers organised 3,296 cleanups – an average of 9 cleanups a day and  45 kgs per event! This brings our total number of cleanups since 2013 to an incredible 18,206, removing a total of 2,302,862 kgs of trash

We help people reduce single-use plastic through our refill and reuse programmes. To date, we have distributed 106,188 reusable water bottles through our partner network, which includes 673 points where people can refill their bottle for free. This has prevented an incredible 38,8 million single-use plastic bottles from being used and has reduced 2017.572 tonnes of CO2 emissions. We have also distributed 29,520 reusable Trash Hero bags, preventing the use of 10.8 million single-use plastic bags

Trash Hero is also committed to inspiring a new generation of activists! Our dedicated kids programme, which began in 2018, has helped 23,330 kids build sustainable habits. This is done through our story and activities book

As well as hands-on action within communities, Trash Hero is committed to collecting data that can be used to influence policy change on plastic. Trash Heroes have conducted 402 brand audits that have been included in reports holding corporate polluters responsible. These reports have been submitted to the UN negotiations for a Global Plastics Treaty.

But it’s not just about the numbers. Being a Trash Hero means that we feel connected with your fellow volunteers, we are motivated to create change and we are thankful to everyone who supports and contributes to our movement.

And most of all, it means that we are family! 

Thank you to all of our volunteers who have been part of the incredible impact that we have had. We can’t wait to see what 2023 brings!  

We have been collecting data since December 2013; as of 31st December 2022 these are our numbers! 

  • 18,206 cleanups
  • 139 active chapters in 17 countries
  • 466,578 volunteers, including 120,673 under 16s
  • Responsibly collected and disposed of 2,302,862  kg of trash
  • As part of the Trash Hero Bottle program, 106,188  reusable bottles have been distributed, avoiding 38.8 million single-use plastic bottles and reducing 2,107 tonnes of CO2 emissions
  • As part of the Trash Hero Bag program, 29,520 reusable Trash Hero bags have been distributed, saving 10.8 million single-use plastic bags 

Do you want to be part of a movement that is dedicated to creating change? Trash Hero cleanups are open for everyone to join – no cost, no sign-up, just show up! Find your nearest chapter here.

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LydiaOur Impact up to 31st December 2022

How to maximise the impact of single-use plastic bans?

by Lydia on 13/02/2023 No comments

Last month England joined the growing list of countries that ban various single-use plastic items. Starting in October 2023, items such as plastic plates, cutlery, takeaway food containers and more will no longer be available in restaurants, retailers or the hospitality industry. The government is hoping it will drastically reduce the amount of single-use plastic used in England. 

Single-use plastic bans are becoming increasingly popular as pressure mounts to reduce plastic pollution worldwide – and they are undoubtedly a step in the right direction. However, successful results are not guaranteed. 

California’s plastic bag ban in 2014 led to an 85% drop in single-use plastic bag use in stores and a 60% reduction in plastic bags found polluting rivers. On the other hand, when Kenya introduced a similar ban in 2017, a black market for plastic bags developed. The country struggled to prevent these hard-to-recycle bags from plaguing the streets and waterways. 

So why does some legislation result in a reduction in plastic pollution and others not? What can be done to ensure that a ban is having the desired effect?

 

What is being banned? 

Many single-use plastic bans target low-hanging fruit such as straws, thin plastic bags or cutlery. In reality, these types of items make up just 2-3% of the single-use plastics produced, so the impact is naturally limited. 

In July 2022, India introduced such a ban. It has mainly affected local market stalls and street food sellers. With low profit margins and no resources to switch to alternatives, these members of the community have struggled to adhere to the new regulations. The ban in India has, so far, not produced the desired effect

Critics have suggested that the ban should instead have targeted the far greater amounts of plastic packaging created by supermarkets and multinational companies, for everyday items such as toiletries and food. This packaging is often multi-layer, making it impossible to recycle, and is often designed with branding and cost-cutting (as opposed to functionality or sustainability) in mind. Big companies also have greater resources to make such a change.

In France, the government did target retailers with a ban on plastic fruit and vegetable packaging in January 2022 and, more recently, banning the use of takeaway containers when eating inside a restaurant. This has proven much more effective, although it has not been easy: some sectors of the fast-food industry have used the energy crisis as an excuse not to invest in the changes needed to meet the new regulations. 

What should replace the banned items?

The temptation, following the announcement of a plastic ban, is to immediately search for a paper or “compostable” version of what was previously used. Ideally however, a ban should be part of a long-term transition towards a zero waste economy. It should be seen as an opportunity to target the throwaway culture in general. Rather than replacing plastic with more single-use items, a ban should support reuse systems for producers, retailers and consumers. 

By encouraging companies to innovate, such systems can be created, tested and evaluated before the ban is implemented. People and businesses will have time to prepare, ensuring less resistance to the new regulations. These changes can further be supported by providing subsidies for investments in reusables and deposit return schemes. 

How is the ban communicated?

 

Any ban needs to have a clear communication strategy for producers, retailers and consumers. If you don’t know about a ban, or you don’t understand it, how can you follow it? Bans are often portrayed as restrictions on freedom or consumer choice. By helping the public understand the reasons for the ban and framing it as an opportunity, governments can help people feel they are an essential part of a movement towards a better and cleaner world – which they are!

Once a ban has come into force, it is also vital to share its success and show people the positive impact they are having with their actions. A great example of a well-communicated media campaign is in Morocco. The government used artists, celebrities and community cleanups to help introduce its plastic ban in 2016.

Is the ban enforceable?

People and businesses affected by a ban will often try to find exceptions or loopholes that will allow them not to cooperate. 

Generally, governments use fines against law-breakers, but these can be costly and very difficult to enforce on a large scale. For example, in New York, USA, a plastics ban was introduced in 2020, but very few of the businesses failing to meet the regulations have suffered any consequences. Therefore, people continue to use the items that have been banned.

The key to consistent enforcement is social pressure. If a ban is generally accepted by the public and the reasons for it understood, any violations will naturally be called out. This reduces the investment needed by governments to monitor and chase up infringements.

This of course goes hand-in-hand with a good communication strategy, as mentioned above.

Single-use plastic bans are essential in reducing plastic pollution worldwide and play a significant role in shifting towards a zero waste society. However they need to be done in the right way. With the correct items included in the ban, support for systemic change, a well-communicated campaign and social enforcement, they can be transformative rather than an expensive waste of time.

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LydiaHow to maximise the impact of single-use plastic bans?

25 January: Monthly news round up

by Lydia on 25/01/2023 No comments

‘Recycled’ Amazon packaging burns at illegal dumpsite

Amazon packaging that environmentally conscious citizens had diligently recycled in North American was found burning at an illegal dumpsite in India. This story was announced shortly after it was revealed that Amazon plastic packaging had increased, despite their promises to do better. Do you trust the recycling process in your area?

Read the full story here

EU bans export of waste to non-OECD countried

The EU has finally banned waste exports to non-OECD countries. Countries such as Malaysia and Thailand will no longer deal with dangerous and mismanaged waste from richer countries. Do you think these new regulations could help us move towards a zero waste economy?

Find out more about what this means here

Writing stories helps kids understand plastic pollution

A study has found that when kids are encouraged to write stories about plastic pollution, they focus more on preventing it than on ways to deal with existing litter. Can this study change the way we talk to kids about plastic?

Activists sue top polluter Danone over use of plastic

The 2022 Brand Audit revealed the top polluters for the last five years. The information has inspired activists in France to sue Danone for their contribution to plastic pollution.

Find out more about this action here


Tobacco companies required to help clean up cigarette butts

New regulations in Spain will require Tobacco companies to help cleanup cigarette buts and support education in how to dispose of them properly. The move is part of the EU’s commitment to holding polluters accountable for their waste.

Read more about this move here

Reuse and refill programmes turning the tide on plastic


Refill and Reuse programmes are on the rise! Businesses in Malaysia, Thailand and Indonesia are making zero-waste a reality. Do you know a business doing the same?

What do you think about these stories? Let us know in the comments!

 

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Lydia25 January: Monthly news round up

Trash Hero submits proposal for the Global Plastics Treaty to UN Environmental Programme

by Lydia on 15/01/2023 No comments

Trash Hero World has submitted a proposal to the United Nations Environmental Programme (UNEP) ahead of the second session of the Intergovernmental Negotiating Committee (INC-2) to develop a Global Plastics Treaty. 

We worked together with Break Free from Plastic to submit the statement, which addresses the potential elements for the treaty and outlines a plan for dealing with plastic pollution in all environments. Drafted by their policy experts, its key objectives focus on the removal of unnecessary plastics that jeopardise the environment, while ensuring that the planet and its inhabitants are protected. Control measures should cover each stage of the plastic lifecycle – from raw material extraction to product production, waste management, and leakage into the environment. Some of the recommendations include stopping harmful chemicals and plastics, reducing the use of virgin materials and transitioning to a circular economy. 

As stated by the UN Special Rapporteur, a human-rights-based approach must be adopted in the management of reducing global plastics. This means ensuring social justice for waste pickers and other workers in the global plastics value chain and environmental justice for communities that have been unfairly impacted by plastic pollution.

Trash Hero World was granted formal consultative status at the United Nations Environmental Assembly in March 2022. As an official observer, we are now among 500+ NGOs globally that can give input to policy discussions and participate in the UNEA sessions and those of its subsidiary bodies. Our proposal is one among around 200 that are publicly available on the UNEP website (under the “Pre-Session Submissions” tab). These proposals will be reviewed for inclusion in the official documentation provided to the negotiating committee at the INC-2 summit in Paris in May this year.

In November 2022, the five-year Brand Audit Report was submitted to the INC-1. Trash Hero was a major contributor of data to the study.

Using our platform to advocate for the reduction of plastic production and the adoption of zero waste systems is an important part of our ongoing commitment to “act local but think global”. By engaging with UNEP, and other key stakeholders, we hope to drive change and create a cleaner and more equitable world for future generations. We are proud to work alongside Break Free From Plastic in this goal. 

Trash Hero World joined the Break Free From Plastic movement in 2018. Since then, we have collaborated on several important projects that aim to reduce plastic pollution worldwide, including being a top contributor to data in their annual Brand Audit reports

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LydiaTrash Hero submits proposal for the Global Plastics Treaty to UN Environmental Programme

Making refill a reality

by Lydia on 13/12/2022 No comments

Sandro Schnarwiler, the managing director of Schnarwiler cosmetics, has been passionate about the problem of plastic pollution for a long time. After watching a television documentary that featured Trash Hero in 2018, he decided he wanted to help. He approached the team with the idea of developing a refill and reuse system for his cosmetic products. 

We began discussions with Schnarwiler about developing a range of completely refillable products. By creating such a system, the company could drastically reduce its plastic use and support customers to transition to more sustainable ways of shopping.

‘Sandro Schnarwiler was eager to partner with Trash Hero to make meaningful impact with his business’

 

A partnership began, resulting in the ‘Love Refill’ product line. It launched with four products (shampoo, conditioner, soap and body lotion) – all-natural, locally made, and cruelty-free in reusable glass packaging. Once the bottle or jar is empty, customers can wash out the bottle and refill at a lower price than their original purchase.

To ensure the system was zero waste from start to finish, the Trash Hero team suggested that even the bulk containers used for refilling individual bottles were washed and reused at the factory, rather than being discarded. This idea was meant with a positive response and Schnawiler showed dedication to wanting to reduce plastic at every opportunity.

 

Now, the refill network has grown to more than 150 stores all over Switzerland, including the national chain Reformhaus, making refilling easier than ever. As for Schnarwiler, they have found the refillable range to be so popular that it has almost completely replaced single-use products as their core business.

Hotels are now also requesting the products to replace their in-room toiletries. Schnarwiler calculated that a hotel with 200 beds and 80% occupancy provides around 500 throwaway plastic containers per night. This results in more than 180,000 pieces per year or almost 4 tons of plastic waste from just one hotel! 

Schnarwiler helps the hotels to fit reusable glass dispensers of products in the bathrooms. As they are refilled, they save both the plastic and the product itself from being wasted. 

There are currently 24 hotels signed up to the project, with more in the pipeline!


In another boost for the initiative, Eliane, the winner of Best Female Solo Act at the 2018 Swissmusic Awards, became a brand ambassador for Schnarwiler’s refill lines which in 2022 now include both “Love Refill” and a new range, “Re-use-me.” 

She promotes the products and concept of refill to her many fans and last year, together with Schnarwiler, organised a gala performance to raise funds for Trash Hero projects and our refill programmes in Asia. We are incredibly grateful for her support. 

Sandro Schnarwiler and Trash Hero started a partnership that has proved refill is possible, practical and profitable in the real world. Since the project began in 2018, it has saved more than 79,000 plastic bottles from being used*

Schnarwiler is leading by example in the beauty industry. In the long term, refill and reuse systems benefit both the business and the environment and help us work towards a plastic-free future.

Give the gift of a plastic-free 2023

If you want to try out the refills for yourself, or know someone who might like the concept, you can find the full product range and the refill locations online.Schnarwiler, in collaboration with Eliane, has released a fan package containing refillable and reusable products from the ‘Love refill’ range. They have also launched a brand new refillable and plastic-free deodorant and  toothpaste in a tube – the first of its kind in Switzerland! In January 2023 they will be releasing a refillable suncream and lip balm!

All Schnarwiler’s products are made and sourced in Switzerland from 100% natural and cruelty-free ingredients. All products are vegan aside from the conditioner which contains a small amount of beeswax.

For each product or refill sold, Trash Hero receives a donation – the details of which can be found in our annual report


If you’re not in Switzerland, consider a Trash Hero e-card or donation gift to help us continue our work for a cleaner world. 

*as of December 2022. 

 

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LydiaMaking refill a reality