Women building our zero waste future

by Seema on 07/03/2026 No comments

This International Women’s Day, we are spotlighting five volunteers who are transforming the way their communities think about waste.

From classrooms in Indonesia to restaurants in Thailand, from island cleanups in Malaysia to bookstores in Europe, these women are not waiting for permission or the perfect moment to act. They are composting, refilling, questioning packaging norms, transforming kitchen scraps into products, and enforcing waste separation where none existed before. They are also inspiring others to rethink what is “normal”.

Their stories prove that zero waste is not an abstract ideal, but something already being built through daily, practical decisions.

Ining, Trash Hero Yogyakarta, Indonesia

When Ining was a child, she couldn’t ignore the plastic waste she saw on the roadside. On her way home from school, she would pick it up and carry it back home to throw away. No one asked her to do it, but to her it felt wrong to walk past it.

That instinct stayed with her. As she grew older, she became more conscious of her own consumption. She started to buy only what she needed, avoid single-use plastics and opt out of fashion trends. In 2017, her school joined Clean Up Jakarta Day alongside Trash Hero. There she met our volunteer Amelia and decided to get involved. Nearly nine years later, she is still going strong.

Today, Ining teaches science at a Montessori junior high school in Yogyakarta. And she is weaving environmental action into the fabric of school life at every opportunity. She has helped introduce a water refill system, encouraged students to bring reusable bottles and lunchboxes, organised tree and mangrove planting outings, and supported the creation of a zero waste canteen. Outside of school, she regularly joins cleanups, speaks at community events and campuses, and runs workshops turning organic waste like cooking oil, coffee grounds and eco-enzymes into useful products like soap and candles. At home, she composts and gardens with the results.

The journey hasn’t been simple. When the school first introduced its zero waste policies, some parents and staff protested that it was too complicated. At home, not everyone shares the same level of awareness. Neighbours sometimes see her composting and raising maggots as “dirty”, though the default local waste practices involve burning or throwing waste in the river.

But for Ining, this work is not a burden. “Being a volunteer and activist is not an obligation,” she says. “It is part of my identity.” What keeps her going is simple: sharing good things makes her happy.

Aleks, Trash Hero Liestal, Switzerland

For Aleks, it started with a photo. On holiday in Montenegro in 2011, she wanted to take a picture on a beautiful beach, but the sand was covered in washed-up trash. So she cleared it away. The surprising thing was that cleaning the beach felt better than taking the photo.

From that moment on, she developed the simple habit of picking up waste wherever she went, whether on beaches, in the mountains or in cities. But the habit led to bigger questions. Why is there so much packaging? Why are unpackaged products rare and expensive? Why is organic food costly while pesticide-laced food cheap? Who benefits from this system?

These questions eventually led her to found a Trash Hero chapter in Liestal in 2024. Her goal was not just to clean up, but to inspire others and raise awareness of the need for change. Many people have since joined and local businesses have offered to donate tools, materials and even window space to spread the message.

She has noticed something powerful: a striking number of women are deeply involved, both as active participants and as supporters. Their commitment reflects a strong sense of responsibility for the health of their community and environment.

“Every action, no matter how small, makes a difference,” she says. Change can begin with one piece of trash – and expand into questioning the systems that created it.

Zurainee, Trash Hero Kota Kinabalu, Malaysia

Zurainee grew up by the shoreline of Kota Kinabalu, Sabah, Malaysia. As a child, the beach was a playground. Over the years, she watched it change. What was once clean and pristine slowly became scattered with rubbish.

“It is heartbreaking,” she says, “to see how pollution has crept into our environment.”

A viral social media post inspired her to take action. It was not a campaign or speech, but a video of a man who had been filmed picking up rubbish, without knowing he was being recorded. His quiet sincerity moved her deeply. If he could try to change things without expectation of recognition, so could she.

She joined – and now leads – her local Trash Hero chapter. Their beach cleanups reflect simple values and are respectful of nature. Volunteers use fabric gloves and reusable gunny sacks instead of disposable materials, avoiding the creation of new waste. Refreshments are served zero-waste style — water refills, food on banana leaves. She has shared this approach with other local organisations to use at their own events.

At home, Zurainee separates organic waste and composts it. Used cooking oil and aluminium cans are sent for recycling. Her family carries reusable bottles and avoids single-use plastics. They choose pre-loved clothing over buying new.

Over the years, she has seen awareness grow and friends and neighbours adopt greener habits. Her message to women is clear: perfection is not the goal. “Zero waste is about small, conscious decisions every day,” she says. “What we practise, our children see. And what we value, our families adopt.”

Resa, Trash Hero Ende, Indonesia

Resa’s environmental journey began in college, during an internship at an organic farming foundation in Bogor, Indonesia. There, she learned what it means for humans to live in harmony with nature – not dominating it, but working alongside it.

Years later, visiting Raja City Beach, she was surprised by how clean it looked. She discovered that Trash Hero Ende had recently organised a cleanup there. This moved her: she felt the sweat, effort and commitment behind it. She joined her first cleanup in September 2019 and has been an active volunteer ever since.

In her daily life, Resa works in monitoring and evaluation for a humanitarian NGO. Outside work, she focuses on reducing single-use plastics both at home and in her community. She is currently launching a refillable laundry and dish soap business designed to tackle sachet waste – one of the most persistent forms of plastic pollution in Indonesia.

The concept of refill itself is not new. For example, people traditionally buy kerosene by bringing their own containers to fill. But refillable cleaning products are not common, and Resa has found habits and perceptions are hard to shift. Even at the market, some vendors still insist on handing her plastic packaging, believing it is more polite, rather than letting her use her own bags and containers.

But she perseveres. Change, she knows, requires patience. “Although my contribution cannot control all the plastic waste produced worldwide,” she says, “I want to do whatever I can, no matter how small.”

Roj, Trash Hero Koh Mak, Thailand

Roj’s awareness of waste began far from home. During an internship at a restaurant in Germany, she saw waste being carefully sorted into different categories – something that was not common in Thailand at the time. The experience left a lasting impression.

Later, when she opened her own restaurant on the island of Koh Mak, she decided to implement proper waste separation from the start. The result was striking: once waste had been sorted, very little remained for municipal collection.

Today, her restaurant has also significantly reduced single-use plastics. Plastic straws have been replaced with glass. Instead of selling bottled water, they provide refillable glass bottles. Used cooking oil is transformed into cleaning soap. Lime peels and kitchen scraps become natural dishwashing liquid.

They are not entirely zero waste – takeaway packaging for instance remains a challenge – but perfection has not stood in the way of progress. Living on a small island and in close proximity to nature makes every choice visible. So Roj has learned to do what she can, consider each item and use it more mindfully.

There have been some cost savings, she says, but more important is the sense of pride. “We feel proud to be a restaurant that cares about the environment. Our staff and the people around us are supportive and that keeps us improving.”

Roj joined Trash Hero Koh Mak in 2018 after seeing the value of keeping the island clean. At first, she contributed by baking brownies for volunteers each week. Today, she leads the chapter.

Her advice to others considering reducing waste is practical: start small, one change at a time.

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SeemaWomen building our zero waste future

What kind of volunteer leader could you be?

by Seema on 12/01/2026 No comments

As we step into 2026, many of us are quietly scanning the horizon for resolutions that actually matter: ones that make a difference in the world, that build community, and are strong enough to last. If you’ve ever felt the urge to start something positive in your neighbourhood but weren’t sure how to go about it, you’re not alone.

Trash Hero chapters (volunteer groups) begin with a simple formula: local people who care, meeting regularly to clean up, connect, and grow their community in the process. The background knowledge, planning and campaign skills can all be learned along the way. The one thing that can’t be taught is your connection to your home.

Before you commit to anything, a great first step is to identify and recognise your own abilities. Leadership in volunteering comes in many forms, and the strongest teams start when different strengths click. Our short quiz, below, can help you recognise your natural leadership style – and the kind of founding team you might one day build around it.

Mostly As – The Networker
You know people across different local circles – parents, sports teams, local cafés, market stalls, Facebook groups – and naturally connect them. You build trust by knowing who to call and who to introduce.

Movements start with connection, and you already have that. A chapter started by you will feel like a community project from day one, not a solo mission.

Mostly Bs – The Organiser
You turn ideas into action by planning the schedule, surveying the location, sorting the equipment, and making roles clear so others can join in easily. Your leadership isn’t loud, but it’s effective because people always know where to be and what to do next.

You’re also reliable and good at simplifying complexity, which makes volunteers feel more confident. A chapter started by you will build the structure so others can show up with ease.

Mostly Cs – The Motivator
You inspire action by making it feel personal and possible. You are able to rally people without guilt, and you can transform a hesitant “maybe” into an excited “why not?” with just a few words. This is more than just hype – you help people believe in their ability to make a difference together.

You’re especially good at celebrating small wins, which keeps people engaged for the long haul. A chapter started by you will feel purposeful, hopeful, and energising – even on rainy days.

Mostly Ds – The Collaborator
You turn one-off action into something steady and lasting. You listen well, remember details about what people need, and make sure all volunteers feel valued and supported. You help teams stick together, grow sustainably, and avoid burning out.

You’re also the person who notices quieter or new people, and gently brings them in without making it a “thing”. A chapter started by you will grow steadily, kindly, and with real staying power.

Recognise yourself?
If any of these leadership styles resonated with you, that’s great. But it’s important to remember that no style is inherently better than any other, and that strong volunteer groups are rarely built around one perfect leader. They’re built by teams of people with complementary skills, who care about the same issues and share a commitment to do something about them.

And this is exactly how Trash Hero chapters begin. Whether you’re a Networker, Organiser, Motivator, or Collaborator, you already hold one of the essential ingredients – and your founding team might be closer than you think (get your friends to take this quiz!). And whatever mix you end up with, we can help.

If 2026 feels like your year to turn “someone should do something about plastic pollution” into “let’s do something together”, all you need to do is gather your people and head to our “start a chapter” page or contact us. If you decide to go ahead, we’ll guide you through launching your first cleanup and beyond.

We built our global movement this way, with volunteers learning and growing as they go. No perfection required, no solo heroics, just people who care about their place, showing up for it. Could this be you?

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SeemaWhat kind of volunteer leader could you be?

What we learned from our volunteers in 2025

by Seema on 03/12/2025 No comments

Insights from the Trash Hero global volunteer survey

What is it like to be a Trash Hero? Earlier this year we asked our volunteers to share their experiences in an anonymous survey. 156 volunteers from chapters around the world took part. This represents roughly half of our regular volunteer base, spread evenly among chapter leaders, core team members and frequent participants (with no special responsibilities).

The answers they gave will help to guide our work over the coming months. They show what’s working, what needs attention, and how this movement continues to grow – not just in numbers, but in confidence, wellbeing and community power. Here are the key takeaways.

1. Volunteering feels good – and meaningful

Across all regions, the message was clear: people enjoy showing up.

  • 94% enjoy volunteering
  • 92% feel valued
  • 88% feel they’re making a difference

Even though the work can sometimes feel never-ending (we leave a place clean, but the trash is always back next time), most felt connected to the bigger picture and able to contribute in a way that matters.

“During my time as a Trash Hero volunteer, I’ve felt incredibly useful to the community. Even with small activities like this, the impact was very good for the community and the environment too.” Regular volunteer, Indonesia

“People become more aware through the sharing of [activities] on social media. Feedback often indicates that people pick up litter themselves or are more mindful of waste prevention.” Core team member, Trash Hero Lübeck, Germany

2. A strong sense of purpose and belonging

Many volunteers spoke about the feeling of being part of a global movement.

  • 85% feel a sense of purpose
  • 86% feel part of something bigger

That sense of belonging is one of the strongest markers of resilience – and one reason our chapters have continued for years with steady participation.

“I feel like I’ve become a more connected, wiser, and more useful person since joining Trash Hero. There’s a real positive contribution I can make.” Core team member, Trash Hero Larantuka, Indonesia

3. Personal growth: confidence, skills and wellbeing

Volunteering with Trash Hero isn’t only about taking care of the environment. It changes people too.

  • 81% say they have gained new skills and knowledge
  • 73% report improved health and wellbeing
  • 66% feel more confident after joining

Asian volunteers were more likely to notice these changes than their European counterparts. People typically learn how to run cleanups, coordinate teams, talk to local businesses, debunk false solutions and advocate for change. Small weekly actions build leadership from the ground up.

“Through volunteering, I gained much knowledge in plastic waste pollution and ways to address it.” Core team member, Trash Hero Gaw Yan Gyi, Myanmar

“It made me more confident to express myself and not feel embarrassed to do good deeds, even if what we do is dirty work.” Co-leader, Trash Hero Patong, Thailand

“I’ve expanded my network and knowledge about waste management, the dangers, and risks of plastic waste.” Core team member, Trash Hero Belu, Indonesia

4. The ripple effect: habits and communities shift

The impact doesn’t stop at the beach, river, or street.

  • 83% say they have reduced their own waste
  • 63% noticed positive changes around them

Volunteers often become the catalysts for bigger shifts — encouraging reuse habits, starting community discussions, or feeding data into research and policy work.

“My family has changed (kids now take their own tumblers to school, husband takes his own tumbler to the office, we go to the market with a basket, to Alfa [minimart] with a tote bag, weddings, etc. with our own water bottles). In neighbourhoods and communities at every meeting or event, there’s no longer bottled water; the committee provides refillable water, and participants bring their own tumblers.” Core team member, Trash Hero Ende, Indonesia

“The topic [of waste reduction] is being discussed, and my efforts have made it more visible within my circle of friends.” Leader, Trash Hero Bern, Switzerland

“In the beginning, when we started cleaning up trash, we would collect it and post reports online. It was like pointing out that the area was dirty — which the municipality might not have liked. But we kept doing it consistently, gradually building understanding. In the end, the municipality began helping by managing the trash we collected every week.” Co-leader, Trash Hero Pattani, Thailand

5. A safe, supportive environment

The large majority of people (83%) reported no negative experiences during their volunteering. The difficulties that were mentioned included:

  • 2% felt volunteering took too much of their time
  • 4% felt underappreciated
  • 7% reported experiencing or having to deal with a conflict

We’re addressing these issues with individual help and improved support systems. The positive experience reported by most volunteers – many of whom have served close to a decade or more – speaks to a strong local leadership and organisational culture across 95 chapters in diverse locations.

“For me, Trash Hero isn’t just about cleaning up the environment. It’s about recharging my energy. An hour at Trash Hero leaves me enjoying every moment, reenergized, feeling at peace, and welcomed by my friends in the community.” Regular volunteer, Indonesia

“It is a good experience. Members are very supportive. It’s an activity that’s always full of smiles.” Regular volunteer, Trash Hero Ao Nang

6. What this means for our mission

Trash Hero has always been a bridge: grassroots action on the ground, linked to systemic change at the local and global level. These results show that our movement stays strong not only because of numbers, but because of relationships: people feel valued; they learn and grow; they experience health, community and purpose; and they see the system around them start to shift. This is how transformation happens – from the inside out, and from the community up.

An invitation: If you’re already part of this movement: thank you. Your actions, every week, are shaping a zero-waste future.
If you’re new, or curious, or looking for a way to start: come along. Find your local Trash Hero chapter. Be part of the real solution!

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SeemaWhat we learned from our volunteers in 2025

Why “plastic is more eco-friendly than glass” is a misleading claim

by Seema on 31/10/2025 No comments

We often hear that plastic bottles or packaging are more “eco-friendly” than their glass counterparts, primarily because plastics are lighter and (so the argument goes) create fewer greenhouse gas emissions in production and distribution. But a closer look at these “life cycle assessments” (LCAs) makes it clear that this narrative is flawed in several fundamental ways. In particular, work by the UN Environment Programme (UNEP) and the Life Cycle Initiative has shown that focusing only on a narrow set of impacts obscures the broader environmental harms of plastics and fails to capture the advantages of reuse systems.

So what are the pitfalls of the “plastic is greener than glass” claim?

1. Narrow focus on climate impacts

Many “plastic versus glass” studies focus on one core metric: carbon or greenhouse gas (GHG) emissions. Because plastics are lighter and require less energy for transport, they often appear to have a lower carbon footprint than glass, at least in the framing used by the researchers.

But climate impact is only one of many categories a robust environmental assessment should cover. Other key impact areas – toxicity, biodiversity loss, ecosystem degradation and the social or justice dimensions of pollution (harms to communities, waste pickers, Indigenous Peoples) – are often downplayed or excluded entirely as they are difficult to measure and quantify.

Plastic LCAs for example typically omit leakage into the environment, which happens at all points in its life cycle – from pellet spills (the second largest source of microplastics in the ocean) to shedding and leaching during use and litter. Leakage is one of the most damaging and irreversible impacts of plastics, leading to ingestion by wildlife, entanglement, fragmentation into persistent microplastics and cumulative ecosystem harm.

2. Over-reliance on LCAs as a decision-making tool

LCAs, as noted above, are not designed to capture the full system of impacts. They need to be supplemented with additional studies and knowledge to give a full picture.

But even the insights they provide using indicators such as energy and water use, or emissions and resource extraction, should not be taken at face value. The system boundaries and assumptions in each study make a huge difference: what production processes, what end-of-life scenarios, what transport distances, what reuse rate have been assumed? Minor shifts in assumptions can flip the results.

LCAs can also, intentionally or not, hide “burden-shifting”: improving one impact category (e.g., lowering GHGs) may worsen another not included in the study (e.g., ecotoxicity, microplastic release). Indeed, the UNEP meta-study warns, “like any tool, [an] LCA does not replace the need to draw upon a range of information sources when making decisions.”

So when someone cites an LCA that says “plastic is better for the climate”, the key questions are: “what have they left out? What were their assumptions? What alternatives did they model? And do those reflect the system we could realistically move towards?”

3. False comparison: single-use glass vs single-use plastic

Another shortcoming of many LCAs is that they compare single-use glass with single-use plastic, with the typical end-of-life scenario being recycling. In reality, glass can be reused tens if not hundreds of times before needing to be recycled.

Why does this matter? Because reuse avoids the vast majority of any material’s climate impacts, particularly the energy-intensive melting process of glass. Instead, reuse only requires washing, drying and local transport. These impacts are far lower, and are declining further as energy grids decarbonise and reverse-logistics systems improve. Meanwhile plastic production remains closely linked to fossil-fuel extraction and refining, global supply chains, and a poor 9% recycling rate, much of it shipped to countries in the Global South.

In short, if we make a more realistic comparison between single-use plastic and reusable glass, the advantage swings firmly towards glass plus reuse systems.

4. Ignoring business models and system design

A major methodological flaw in many LCAs is the assumption that the business model will be the same for the existing and replacement materials. That is, they compare plastic bottles shipped long distances to glass bottles shipped in exactly the way. But what if that’s not the way it would work?

For example, if we slot heavy glass bottles into a conventional global production-and-distribution model, they will naturally perform worse than plastic if shipped halfway around the world for a single use. That’s because this model was built around and optimised for single-use plastics. But glass functions best with local bottling and refilling, reverse logistics, and much smaller distribution networks.

If the comparison privileges the status quo, rather than the alternatives we may prefer to cultivate, it skews the results. If we want a better system (reuse and refill within local networks) then this is what should be modelled. A comparison of materials within the existing system is not going to make sense.

5. The broader issue: redefining “eco-friendly”

Ultimately the myth that “plastic is greener than glass” stems from a too-narrow definition of what “eco-friendly” means. If we define it purely as “the lowest carbon footprint in today’s system”, plastics could emerge as a winner. But if we define it in a way that includes:
– chemical toxicity
– persistent pollution and ecosystem damage
– leakage and microplastics
– resource circularity
– reuse potential
– environmental justice
– future-proofing (energy decarbonisation, logistics innovation)
then the narrative changes dramatically.

The UNEP/Life Cycle Initiative recommendation emphasises this clearly: the priority is reuse, reducing single-use products, and system redesign, regardless of the material.

➤ Cut through the greenwashing

When you see a claim that “plastic is greener than X material” ask these questions:
– What impacts were assessed (just GHGs, or also (eco)toxicity, persistent pollution and social / health outcomes)?
– What was the alternative material and was it reused or used once and recycled?
– What system design assumptions were built in (transport distances, reuse, decarbonised energy)?
– What life-cycle boundaries were applied (upstream fossil-fuel extraction, pellet loss, end-of-life leakage)?
And lastly: what if we changed the system, would the result still favour plastic?

When the full picture is taken into account, the “plastic is greener than glass” claim collapses. The more constructive agenda is not material substitution alone, but system change: moving away from single-use, designing for circularity and investing in local infrastructure enabling safe reuse, refill and repair.

Further reading:
Are LCAs greenwashing plastic?
A review evaluating the gaps in plastic impacts in life cycle assessment
How life-cycle assessments can be (mis)used to justify more single-use plastic packaging

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SeemaWhy “plastic is more eco-friendly than glass” is a misleading claim

Plastics treaty talks stall again – but open the way for a reset

by Seema on 20/08/2025 No comments

INC-5.2 was a failure of process, not of outcome

Billed as the make-or-break moment in a process launched in 2022, the sixth round of negotiations on a global plastics treaty (INC-5.2) ended on 15 August in Geneva without agreement, leaving the whole process in limbo.

To many of us involved it was a bitter blow, yet the collapse was far better than the alternative. Headlines proclaimed the talks a “failure”; but if there was a failure in Geneva, it was (again) one of process, not of outcome.

From the outset, the plastics treaty negotiations have been held hostage by a small but powerful group of petrostates, wielding a procedural rule as their weapon. This rule, favouring consensus-based decision making, has allowed them to veto any measures that would reduce plastic production – the key to addressing pollution, according to the majority of states.

At INC-5.2, the Chair, Ambassador Luis Vayas Valdivieso, again struggled to break this deadlock and – at the eleventh hour – took the decision to table a weak compromise text. The hope was that countries present would accept it rather than leave with nothing.

But the treaty text read like an industry wishlist, and was rightly rejected by the ambitious majority. That refusal was a victory: it prevented the world being trapped in a hollow agreement and has kept open the possibility of negotiating something stronger.

Read our full report on INC-5.2 below.

Ambition meets obstruction

Hopes going into Geneva were tempered by the scale of the challenge. The procedural wrangling and stalled progress of the previous five rounds of talks had made it clear that a new approach would be needed if a treaty was to be finalised. Although a long shot, many observers remained cautiously optimistic that a call for a vote to override obstruction was possible.

A record 184 countries took part, joined by civil society organisations, scientists and Indigenous leaders. But industry presence was larger than ever: analysis from CIEL counted 234 officially accredited lobbyists from the fossil fuel and petrochemicals sector at the talks, many embedded within state delegations. Their influence was felt throughout: reinforcing the positions of oil-producing states; spreading disinformation; and even occupying limited seats in meeting rooms to keep rightsholders out.

They also succeeded in keeping the same dead end process in place. The vast majority of discussions were again held behind closed doors, denying rightsholders full and equitable participation. Even some member states complained of unclear scheduling, lack of seating and access to microphones.

These tactics only deepened the sense that the integrity of the talks was being compromised and undermined by well-coordinated obstruction. Calls for a conflict of interest policy have been consistently sidestepped by the INC secretariat.

In the face of this, civil society and rightsholder groups present in Geneva mobilised rapidly, staging several actions in- and outside the UN throughout the two weeks to remind negotiators to “fix the process, keep your promise and end plastic pollution.”

Parallel red lines

From the opening days, it was clear that the fundamental fault line – the relentless production of plastic and toxic petrochemicals – had not shifted, with countries putting their red lines firmly on either side. A broad coalition of more than 100 countries continued to press for binding measures to reduce production, regulate chemicals and mandate product redesign.

Opposing them were producer states, who insisted the treaty should focus only on downstream waste management and recycling, leaving production unaddressed.

As in previous rounds of negotiations, any proposals that might limit business as usual were systematically vetoed. Efforts to bridge the divide stalled, and whole sessions were taken up with procedural disputes rather than substantive progress.

At the midway “stock-taking” plenary session on 9 August, many delegates made clear their belief that seeking consensus was a futile endeavour. They were instructed to plough on regardless.

The Chair’s gambit

As the talks entered their final stretch, with progress nowhere in sight, the Chair took the unusual step of introducing a compromise text of his own making. The move was intended to salvage at least a minimal outcome and prevent the talks from collapsing entirely. Yet its timing – unveiled late in the process, with almost no time left for negotiation – and its content – stripped of articles on production, chemicals and health and any legally binding language – proved divisive.

Many ambitious countries saw the text as a capitulation to the lowest common denominator. Producer countries, meanwhile, were still unwilling to endorse even these watered-down obligations. The gamble backfired: rather than finding common ground, the move increased frustrations. Diplomatic niceties were abandoned, as state after state called the text a “betrayal”, a “surrender” and a “mockery” of majority wishes.

With only hours left, the Chair was under huge pressure to find a new solution.

Collapse but not erasure

By this time, more than 60 ministers had already flown in order to get the deal done. Yet after a marathon final session that lasted almost 30 hours, a new and only slightly improved Chair’s text failed to get an agreement. The session was brought to an abrupt close. No clear roadmap was adopted beyond a vague commitment to continue discussions.

The sense of anticlimax was overwhelming. After two and a half years and $40 million poured into negotiations, governments were no closer to resolving the core question of whether the plastics treaty will address the problem at its source, or simply manage waste at the margins.

Exhausted negotiators and observers could not disguise their deep disappointment.

Yet it was also clear that, had the compromise text been adopted, it would have locked us in to a weak treaty with no power to curb plastic pollution. Time, money and energy had certainly been wasted trying to reach unanimity, but valuable work had nonetheless been done. The foundations of a strong treaty are in place, ready to be revived when the political will emerges.

Where next?

Two main paths now lie ahead. The first is to continue negotiations at an INC-5.3, but currently there is no budget, nor any mandate for this. And, for ambitious countries to return, UNEP would need to provide assurances of procedural reform. Enforcing the rule that allows voting on substantive matters remains the only way for them to move forward within the INC framework. Doing this would however risk a walkout by producer states – and potentially then a wider crisis for UNEP and the multilateral system.

A more promising option is the formation of a “coalition of the willing”, as used to create the global treaty banning landmines in Ottawa in 1996. Ambitious states could negotiate an agreement outside the UN framework, setting binding production limits and chemical phase-outs. Obstructors would be left out, while still feeling the effects of the agreement through trade and market forces. UNEP could be involved in the treaty’s implementation, ensuring they remain relevant.

This option is made easier by the fact that, over the course of the negotiations, progressive states have already developed a series of conference room papers (CRPs). These are official proposals for text that could become the building blocks of a strong treaty. More than 100 countries signalled support for ambitious CRPs at INC-5.2.

This means that there is a solid shared foundation to return to when talks resume.

Civil society groups emphasise that political momentum can still be built. But pressure from outside the negotiating halls will be critical. Without stronger mobilisation to counterbalance industry lobbying, governments may continue to stall.

Less an ending than a reset

INC-5.2 was not the breakthrough many hoped for, but nor was it the disaster some feared. By refusing to endorse a toothless compromise, governments kept alive the chance for a treaty that can truly end plastic pollution.

The challenge now is to convert the foundation of existing CRPs into a finished text, whether through procedural reform at UNEP or a coalition of the willing elsewhere. The coming months will determine whether governments have the courage to deliver a treaty fit for purpose, or squander the chance to confront one of the defining environmental challenges of our time.

Trash Hero at the treaty talks
As a UNEP-accredited observer, Trash Hero is able to attend all INC meetings. We join our colleagues in the large civil society delegation that advocates for strong and just measures in the treaty and support the communications and advocacy work done in and around the meeting venue.

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SeemaPlastics treaty talks stall again – but open the way for a reset

Do facts really change people’s minds? How to communicate about plastic pollution

by Lydia on 07/07/2025 No comments

We live in a world that often feels deeply divided. Whether it’s about politics, economics, or social issues, the gaps between us seem wider than ever. Sometimes even within our own families. It can be tempting to try and correct people who have succumbed to online disinformation with the facts.  But if you’ve ever tried to convince someone with data only to see them dig their heels in, you know it’s rarely that simple. Facts, if delivered at the wrong time or with the wrong sentiment, can make differences even more entrenched. 

Today, we’re exploring this as a reminder to ourselves and everyone who is working to change the status quo. Because while knowledge is power, emotional intelligence is a superpower

Why facts aren’t always enough

We often assume a simple chain reaction: if people know, they’ll care, and if they care, they’ll act. But the reality is much messier than that. 

While truth is vital, and knowledge matters – especially at a time when the world is flooded with disinformation – bombarding people with facts can often backfire. Environmental organisations, for example, often publish horror stories about pollution, toxic chemicals or climate change. 

But the truth, when it feels too overwhelming, scary or inconvenient to face, can cause people to shut down rather than engage. We go into fight, flight or freeze mode – a natural human response to protect ourselves from what feels unmanageable. 

Being told about a problem doesn’t automatically lead to action, especially when the scale of change feels too big, too hard or too lonely. 

What stops people from acting? 

It’s this feeling of powerlessness or lack of clear direction that turns people off. People can’t act if they don’t know what to do, or if they genuinely believe their actions won’t make a difference. 

Here are some common assumptions that can hold us back: 

  • “Change will be expensive and mean sacrifice” The perception that living more sustainably or advocating for change will be a financial burden or require giving up comforts. 
  • “Whatever I do won’t make a difference one way or the other”. A paralysing sense of futility, that leads people to believe their individual efforts are insignificant against global challenges.
  • “It’s easier to stay in my bubble than face the crisis” An avoidance tactic – it’s human nature to seek comfort and avoid discomfort. Facing daunting realities can be emotionally draining.

Those with vested interests in keeping business as usual will also exploit and reinforce these beliefs on their own media channels. They will either deny the science altogether, or invest it with incredible powers: “science will come up with a solution, we don’t need to do anything.” This both reassures people and frees them from guilt and obligation.

So, what does work? 

To spark bottom-up action, people need more than just facts: they need support, motivation and a sense of agency. This is something we have experienced first-hand in Trash Hero, working in communities often resistant to change.

Here’s how we try to engage people in our mission: 

  1. Empathy and connection: hold the judgement

Instead of asking “Why do you do that?” or telling someone “You’re wrong”, approach conversations with compassion and curiosity. We are all shaped by the systems around us. Inspiration moves people, whereas fear and shame often freeze. 

  1. Connect with identity and values, before presenting facts 

People are most likely to act when their behaviour aligns with who they are, or who they want to be. We encourage our volunteers to share their own “why” – their personal motivation for wanting change – and tell stories about justice, community and courage. These narratives provide hope, which isn’t naive: it’s a powerful motivator. 

  1. Lead by example

Actions truly do speak louder than words. We are social creatures, and we learn by observing others. When people see us composting, using reusable items, or speaking up respectfully, it makes these actions feel possible and normal. 

  1. Make it easy and social 

Behaviour change spreads when it feels normal, visible and supported. When reducing waste is made simple and becomes a shared activity, it fosters a sense of belonging and makes the journey less daunting. Eventually, we will reach a tipping point – and when culture shifts, systems often follow. 

  1. Small steps with visible impact and repetition

Huge, overwhelming goals can paralyse us. Small, achievable steps that have a visible impact – like cleanups with education – help us move forward. Consistent action builds habits and trust and reaches a wider audience over time.

  1. Relevance to everyday life 

People need to feel that environmental issues are connected to their daily experiences. How does plastic pollution affect their local park, their health or their community? When people can see the immediate relevance of an issue to their own lives, it becomes more personal and pressing.

Be the change, inspire the change 

The truth matters, but so does how we share it. Big change starts with better conversations. We need to use our compassion, connection and consistent modelling alongside our knowledge and data in order to be effective. This takes time and patience, but eventually has better results than trying to “win” an argument, blaming or gimmicks.

We’ve summarised these findings in a social media post, along with some case studies of effective environmental campaigns – please share to help more people understand the power of emotional intelligence in the zero waste movement. And follow us online to keep yourself inspired!

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LydiaDo facts really change people’s minds? How to communicate about plastic pollution

Why extended producer responsibility (EPR) isn’t working – and how we can fix it

by Seema on 07/05/2025 No comments

Wherever you’re reading this, stop and take a look around you. You’re likely surrounded by products deliberately designed for short lives: packaging thrown in the trash after a single use, electronics with built-in obsolescence, appliances that can’t be repaired and fast fashion that unravels after a season.

For decades, Extended Producer Responsibility (EPR) was touted as the solution – a policy tool that makes producers pay for the environmental cost of their products. The theory is simple: if companies are made responsible for their products after use, they will design better, longer-lasting, less polluting products.

But that’s not what happened in practice. A new report by Zero Waste Europe, which analyses the past 30 years of EPR implementation in the EU and beyond, shows waste levels are still rising, recycling rates are stagnating, and reuse rates have actually fallen drastically over this time1. Many producers have simply paid fees to comply – without improving how they design, deliver or market their products.

Something has gone seriously wrong. The potential of EPR remains powerful – but today’s systems need a major rethink if they are to live up to their promise.

What is EPR?

Extended Producer Responsibility (EPR) is exactly what it sounds like: extending the responsibility of manufacturers beyond the point of sale. Instead of letting products become someone else’s problem at end-of-life, EPR policies make companies responsible – financially, logistically, and sometimes physically – for what happens to their products and packaging after consumers finish using them.

Originally, this was intended to make the environmental impacts of products a business cost, thereby creating incentives for producers to design products that are easier to reuse, repair, and recycle – with the ultimate goal of preventing waste in the first place.

But too often today, this “responsibility” has been watered down. Companies have ended up paying nominal fees to fund waste collection, take-back programmes or a few extra recycling bins – effectively a “pay to pollute” scheme.

How the current system works

Today, most EPR schemes work like this:

  • Producers pay fees into a collective system, often run by a Producer Responsibility Organisation (PRO).
  • The PRO funds the collection, sorting, and recycling (or disposal) of waste products.

Producers claim this ‘closes the loop’ – but in reality, the system has serious flaws:

  1. End-of-life The focus remains heavily on recycling, not on preventing waste or promoting reuse. This treats waste as inevitable, rather than something to be avoided through better design and infrastructure. As the Zero Waste Europe report shows, implementing EPR without reuse targets has had the effect of making reuse the least favoured option.
  1. Fee structures Producers often pay based on weight or general material type (e.g. ‘metal’ or ‘plastic’), without strong enough “eco-modulation” to reward truly sustainable designs and penalise bad ones. This weakens the incentive to innovate.
Eco-modulation adjusts EPR fees based on the environmental performance of individual products, making it cheaper to do the right thing, and more expensive to pollute. Example: a reusable glass bottle = lower EPR fee. A multilayer plastic sachet that can’t be recycled = much higher EPR fee. The goal is to create a strong financial incentive to design products that are better for the environment – not just to manage waste but to prevent it.
  1. Lack of regulation Many PROs are industry-controlled and self-regulating, leading to a conflict of interest. Producers have little motivation to set ambitious reuse targets or high environmental standards when they effectively police themselves. At the same time, the revenue they provide to the government gives them a platform for lobbying and allows them to claim that “something is being done”.
  1. Lack of transparency It’s often unclear what PROs’ targets are (e.g. is “recycling” measured at the collection point or on delivery to a recycling plant?); whether they are being met; how funds are being used; or what really happens to the waste collected. As a result, municipalities and taxpayers still shoulder much of the burden of management. Fraud and greenwashing are real risks.
  1. Lack of integration It is very rare in current EPR legislation that the treatment of the collected waste is specified or controlled. PROs can therefore follow any existing waste management laws, whether these send plastic for incineration or closed loop recycling. In other words, EPR can only work well if there is already a good waste management system in place.

So at best the current EPR system locks us into endless waste management and does nothing about waste prevention, resource efficiency or a just transition; at worst it actively fights against these outcomes.

How we could make EPR work

EPR can still play a major role in creating a circular economy, but only if it’s fundamentally restructured to follow the waste hierarchy, with prevention first. This is what it would look like:

Priority for prevention and eco-design: The first goal is to reduce the amount of waste we generate. EPR funds help build reuse systems, refill networks, and repair services – not just more waste treatment infrastructure. EPR fees strongly encourage reusable, durable, and non-toxic designs.

Strong eco-modulation: Fees clearly reward sustainable products and penalise polluting, wasteful ones, sending tangible financial signals to drive better design.

Deposit return schemes (DRS): Consumers pay a small surcharge for packaging and are thus incentivised to return it to a collection point in order to get a refund, enabling producers to preserve reusable items or ensure high quality recycling. (DRS are a type of EPR and are proven to be the most efficient and effective way to achieve high collection rates of packaging. Many countries that have implemented a DRS have achieved collection rates of over 90%.)

Clear, ambitious targets: Mandatory targets for waste prevention, reuse, recyclability, and toxic material phase-outs are at the core of EPR legislation, not just recycling rates. Targets are clearly defined (i.e. when and how they are measured), progressive and ensure the local waste management system is equipped (or can be over time) to deal with them effectively.

Independent governance: Producer Responsibility Organisations are independently managed and regulated, with strong public oversight to avoid industry capture.

Transparency and public accountability: Open access to data, third-party verification and monitoring and meaningful penalties for non-compliance is standard.

Integration with other policies: EPR is one piece of a wider resource management strategy, considered together with waste management, climate, health and other material resource policies, so they are all compatible. Bans, cap and trade, production reduction, reuse targets, taxes and other policy instruments are used alongside EPR to mutually support circularity.

If EPR systems are redesigned along these lines, they can become powerful drivers of innovation, sustainability, and climate action instead of a symbol of greenwashing and weak “pay to pollute” policymaking. The Global Plastics Treaty negotiations will play a key role in determining whether this happens.

It seems obvious that producers must be held responsible not just for managing their waste – but for creating less of it to begin with. Truly extending their responsibility means looking beyond “recycling” to designing products and building infrastructure, like DRS, that make circularity the easy choice, not the exception.

  1. In Indonesia in 1999, 76% of beer and soft drinks came in refillable containers. In 2019, this had dropped to just 4%.
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SeemaWhy extended producer responsibility (EPR) isn’t working – and how we can fix it

Plastics treaty talks end in deadlock

by Seema on 10/12/2024 No comments

It was supposed to be the final round of UN negotiations for a global plastics treaty. In the end, INC-5 wound up without an agreement – though not without progress.

The meeting was held in Busan, South Korea from 25 Nov to 1 Dec 2024, with almost 4,000 people in attendance. The Chair, Luis Vayas Valvidieso, was under intense pressure to seal a deal. He spent the week imploring countries to find common ground and “get it done”, even agreeing to closed door negotiations for almost three days – a flagrant disregard for transparency that left scientists, civil society groups and rights-holders most impacted by plastic pollution out in the cold.

But still a deal was not to be. The talks only highlighted the deep divisions among countries over three key issues: limiting plastic production (Article 6), regulating toxic chemicals (Article 3), and funding (Article 11).

A minority of so-called petrostates – major fossil fuel exporters – continued to block any attempts to cap or reduce plastic production, arguing this was irrelevant to the issue of pollution. They rejected scientific evidence of the harms of petrochemicals and claimed plastic was essential to progress, climate goals and the “right to development“.

However the majority of countries, covering both the Global South and Global North, were determined to include binding obligations to reduce plastic production, the phaseout of harmful plastic products and toxic chemicals, and a dedicated fund to support treaty implementation. They pointed to the UNEA resolution to take a full life cycle approach to plastic pollution and recalled the thousands of studies linking plastic chemicals with serious health issues.

With Juan Carlos Monterrey Gomez, the inspirational delegate from Panama.

Stand up for ambition

The emergence of this coalition of 100+ countries, led by Panama, Rwanda, Mexico and Fiji and backed by the EU, Switzerland, UK and Australia, was the high point of the talks. Appearing midweek, they swiftly gained the upper hand, using strong language – “if you’re not contributing constructively… then please get out” – that completely changed the energy and dynamics in the room.

At the closing plenary session, Juliet Kabera, the Director General of the Rwanda Environment Management Authority, received a thunderous standing ovation for her statement vowing to “stand up for ambition”.

For most observers, the failure to reach an agreement at INC-5 was a victory for courage over compromise. Instead of succumbing to the relentless petrostate bullying and watering down the text, progressive countries stood firm and opted for no treaty over a weak treaty. This leaves the door to real change very firmly open.

A failure of process

Indeed, the real failure at INC-5 was the process itself. Negotiations have gone much the same way over the last three rounds of talks: a text is proposed by the Chair with instructions to find an agreement or consensus. Countries then proceed to share their views, with the petrostates systematically vetoing whole articles and obfuscating every line with qualifications, additions and deletions. This results in an unintelligible and unusable document that has to be “streamlined” at the next round, before the process begins all over again.

Instead of switching up this failing formula at INC-5, the Chair simply increased the speed of the loop, bringing out two new streamlined proposals, one on Friday and one on Sunday, as each previous version was mangled within hours.

As Ana Rocha, Global Plastics Policy Director of GAIA, put it, “we cannot keep doing things the same way and expect different results – that is the definition of insanity. The ambitious majority needs to do whatever it takes to get these negotiations back on track and reclaim the spirit of multilateralism.” That might involve insisting on their right to vote on a text, instead of trying to find consensus, or even taking the whole process outside of the UN.

Broader implications

The divisions exposed in Busan have clear parallels with the challenges faced in the climate negotiations, where petrostates have been stalling progress for decades. Their orchestrated effort to obstruct and derail all multilateral environmental agreements needs to be recognised for what it is and seriously addressed by the UN. There are precedents for this, such as the conflict of interest policy used in the WHO Framework Convention on Tobacco Control.

Failure to act decisively on plastic production will hinder broader environmental goals, including climate targets, as we know this sector alone could exceed the global carbon budget by 2060. Failure to act quickly will also intensify the looming public health crisis, as petrochemicals bioaccumulate and our exposure is growing every day.

A treaty in 2025?
INC-5 ended with negotiators agreeing to reconvene their session in 2025 – this will be known as INC-5.2, rather than INC-6, as it is a continuation of the same meeting. The date and venue is likely to be announced in January, and it is expected to take place within the first half of the year. This gives the new coalition of ambitious countries a few precious months to demonstrate strong leadership, intensify diplomacy and address the challenges of the process and vested interests to ensure we get a treaty that can truly end plastic pollution.

Trash Hero at the treaty talks
As a UNEP-accredited observer, Trash Hero is able to attend all INC meetings. We join our colleagues in the large civil society delegation that advocates for strong and just measures in the treaty and support the communications and advocacy work done in exhibition booths and side events around the meeting venue.

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SeemaPlastics treaty talks end in deadlock

Last chance for a fossil phase-out?

by Seema on 23/11/2024 No comments

Forget COP 29, the plastics treaty is the most important environmental agreement in the world right now.

Is there anyone left – except the oil industry – who doesn’t roll their eyes at the mention of the climate COP? These conferences have become synonymous with blatant conflicts of interest, empty “blah, blah, blah” posturing of world leaders, and a frustrating inability to deliver real progress.

But next week in Busan, South Korea, there’s a glimmer of hope. UN member states are convening at INC-5, at what is expected to be the final round of negotiations for a global treaty to end plastic pollution. This is the chance for governments to show they are serious about tackling the harms of plastic overproduction and consumption. And a strong agreement, capable of addressing the interlinked crises of wildlife loss, chemical pollution and climate breakdown, could set in motion the fossil fuel phase-out that has eluded the climate convention for three decades.

The hidden driver of climate change
Plastic is not only a source of pollution choking oceans and poisoning ecosystems but also an important and overlooked driver of climate change. 99 percent of plastic is made from fossil fuels and, as production skyrockets, it’s become the world’s fastest-growing source of industrial greenhouse gases, pumping out more than double the emissions of the aviation industry.

Plastic also contains a staggering 16,000 chemicals. Less than 1 percent of these are regulated, most are untested, and around 4,000 are known hazards to human health. These are substances that bioaccumulate and are linked to cancers, respiratory and neurological problems and hormone disruption. Microplastics carrying these toxins permeate our air, water, soil, and even our bodies.

The plastic crisis impacts us all, but it’s felt hardest in poor communities, often in the Global South, where plastics are produced, burned, or dumped.

We can do better than the Paris Agreement
Since November 2022, countries have been going back and forth on what the plastics treaty should include, how to enforce it, and who will fund it. The good news is that the measures needed for meaningful change are all still on the table. Just as importantly, so are provisions for monitoring, compliance and transparency. These key elements were missing in the Paris Agreement: its voluntary approach has allowed emissions to climb year after year.

At INC-5 then, negotiators face a crucial question: will they learn from Paris or repeat its mistakes?

How to build an effective treaty

Binding commitments
Deep, rapid cuts in plastic production are required to avoid breaching the 1.5°C warming limit. Analysis shows a minimum reduction of 12% to 17% per year, starting now, will be necessary. This needs measurable targets, deadlines and penalties, not hollow pledges.

Global implementation
Treaty measures must apply universally, with no exemptions under “special national circumstances” – the excuse countries used in the Paris Agreement to sidestep action.

The principle they invoked – of “common but differentiated responsibilities” (CBDR) – was originally intended to recognise the differing roles of countries in causing environmental crises and their corresponding financial needs and obligations. It was never meant to allow countries to choose whether or not to pollute.

Issues like harmful chemicals in plastic are impossible to address if countries claim CBDR. Without transparency and strict regulation across the board, we end up with piecemeal bans that leave gaps in protecting public health.

Sufficient and predictable funding
Another critical lesson from the climate COPs is the need for a dedicated global fund to support developing countries and those hit hardest by plastic pollution. Here is where the principle of CBDR should be applied. Wealthier countries and the plastic industry itself must provide this funding, with investments in redesign, repair, and reuse – not just waste management.

Civil society and rights-holders
Those directly impacted by the plastic life cycle, from waste pickers to fenceline communities and Indigenous Peoples, must be involved in shaping the treaty and their needs reflected in the final text.

But there is a very real danger of their voices being drowned out. The UN still recognises business and industry reps as “stakeholders” in environmental fora. Like at the climate convention, they are officially invited to the talks, often as part of government delegations. This conflict of interest is a major hurdle for good faith negotiators in Busan.

The fight against Big Oil
More than 60 countries have already called for the treaty to include binding phasedown targets for fossil fuels, enforced through global caps on plastic and petrochemical production. Many more support a treaty grounded in environmental and climate justice, public health and human rights.

On the other side, a vocal minority of oil-producing countries insist that solving plastic pollution is just a matter of improving recycling and waste management. They downplay the harms of plastic as “unproven” and argue the benefits to society outweigh the risks.

It’s a bold position that ignores the UN Environment Assembly’s resolution that the treaty address the full life cycle of plastic – from fossil fuel extraction to disposal. It also flies in the face of tens of thousands of studies confirming plastic’s devastating impacts on health, ecosystems, and the climate.

Meanwhile, these same countries plan to triple plastic production over the next 30 years, investing in petrochemical plants and promoting flawed and dirty technologies like chemical recycling. At COP28, their promise to transition away from fossil fuels was carefully applied only to “energy systems” – not plastics.

If left unchecked, plastic production alone could exceed the global carbon budget by 2060, according to Lawrence Berkeley National Laboratory.

UN member states must now choose whether to stop this happening.

The world is watching
Can negotiators deliver an effective treaty in just one week, with industry lobbyists hovering and a “need for consensus” pressuring them to water down the text rather than risk a vote?

Yes – but only if the world is watching. Governments must feel the pressure to support an ambitious, effective treaty that serves science and public interest, not corporate agendas.

International agreements can and should be more than a stage for world leaders to claim progress without commitments. We deserve treaties that are fit for purpose.

So, all eyes on Busan: if negotiators get it right, the plastics treaty could become the world’s most impactful environmental agreement, offering a path to cap fossil fuel production, restore planetary health and build a fairer, safer and more sustainable future for all.

Seema Prabhu is programmes director at Trash Hero. Trash Hero World attends the plastics treaty talks as a UNEP civil society observer.

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SeemaLast chance for a fossil phase-out?

Avoid these 5 zero waste mistakes

by Lydia on 06/11/2024 No comments

Embracing zero waste is a fantastic way to reduce your environmental impact. But let’s be honest, it can get confusing sometimes! There are many misconceptions and pitfalls to avoid. Don’t worry, we’ve all been there. In this post, we’ll address 5 common zero waste mistakes and share the secrets to set you on the path to success.

#1: Thinking zero waste means zero waste

Hold on a minute! Zero waste doesn’t mean absolutely no waste. It’s about reducing waste as much as possible and managing the waste you do have correctly. For example, cleaning and separating your recycling and composting your food waste.

Secret to success: Be kind to yourself – focus on progress, not perfection.


#2: Buying more stuff

Zero waste does not have to look a certain way, you don’t need a brand-new set of matching mason jars. Before spending lots of money, look at what you already have! Old jars, bottles and containers can be used to store food and drink.

Secret to success: Use what you have – don’t buy more stuff


#3: Choosing the wrong alternatives

Replacing single-use plastic with other single-use materials doesn’t reduce waste. Look for reusable alternatives made from safe, long-lasting materials like glass or stainless steel. These are your zero-waste heroes! Durable reusable plastic is also an option, but avoid using it for hot, fatty food.

Secret to success: Choose reusable over single-use


#4: Getting duped by greenwashing

Eco-marketing can be a minefield. Companies love buzzwords like “sustainable” and “ocean-friendly.” Don’t be fooled! Learn to spot vague claims and question if the product truly reduces waste. Check out our FREE guide to greenwashing to become a greenwashing detective!

Secret to success: Learn to spot greenwashing


#5: Thinking it’s all about your lifestyle

While individual choices matter, we also need to call for serious system change. Advocate for zero-waste infrastructure that makes reducing waste accessible for everyone. Such as supporting stores that offer refills, signing petitions and sharing this information with others. 

Secret to success: Support system change

We’ve got two carousels on Instagram that spread these important tips.


Remember, zero waste is a journey, not a destination. Embrace the process, learn from mistakes, and celebrate your achievements.

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LydiaAvoid these 5 zero waste mistakes