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K-Pop marketing create huge plastic waste problem
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Trash Hero Jakarta’s cleanup featured on AFP News
Trash Hero Jakarta’s cleanup was featured on AFP news! Volunteers shared their motivations for reducing plastic pollution.
What do you think about these stories? Let us know in the comments!
The results of our big volunteer survey are in! Discover who volunteers for our movement – and what motivates them.
Trash Hero volunteers are the driving force of our mission to create a world free from plastic pollution. To find out more about the incredible individuals who dedicate their time and energy to the movement, we conducted a survey of volunteers in all countries worldwide. We collected demographic information, asked about their motivation for joining Trash Hero and how their experience has impacted them and those around them.
We received 177 responses (approximately 70% of active volunteers). They make for inspiring reading and give some fascinating insights into the kind of people Trash Hero attracts – let’s dive in!
Volunteer demographics
Impact of volunteering
The survey revealed overwhelmingly positive feedback about how volunteering has helped people in multiple areas: making new friends, learning new skills and gaining knowledge about plastic pollution, as well as feeling happier and more confident! This confirms our experience that volunteering with Trash Hero is good for both the planet and your personal wellbeing.
Note: these statistics are self-reported.
Volunteer experience
Meet some of the volunteers who responded to the survey below:
Sabine, Trash Hero Basel, Switzerland Sabine found out about Trash Hero online and decided to join to help prevent plastic pollution. Before Trash Hero, she was already trying to reduce her plastic use, but since joining Trash Hero she has felt more confident to speak to others about the issue. She loves her team and the attitude of Trash Hero and hopes to volunteer with us for years to come.
Aziz, Trash Hero Mersing, Malaysia Aziz is a teacher who joined Trash Hero because he liked the vision and mission. Aziz wants to be a role model for people to reduce plastic use at home and school – he carries his Trash Hero water bottle wherever he goes! Thanks to Aziz, a friend chose an alternative to polystyrene plates at his wedding, avoiding a lot of plastic waste.
Nan, Trash Hero Ao Nang, Thailand Nan joined Trash Hero in 2015 after hearing about the cleanups in Koh Lipe. She loved the positive attitude of the movement. Since joining Trash Hero, she has installed a water filter in her home so they don’t have to buy water in plastic bottles. She has also reduced her own use of plastic and noticed that her friends and family have followed her example.
Suta, Trash Hero Tabanan, Indonesia Suta saw another chapter, Trash Hero Yeh Gangga, organising regular cleanups and thought it was a great way to expand his social circle. Since starting his own chapter, Suta has learned about the issues of plastic pollution and is now organising cleanups because he recognises plastic’s impact on our health. Since being part of the Trash Hero movement, Suta has become more confident, knowledgeable, happier and has made new friends.
It’s scientifically proven: cleanups make a real impact!
We’ve always known it, but it’s now been scientifically proven – beach cleanups matter! New research shows that cleanups “rapidly and drastically” reduce the amount of plastic particles that end up in the environment.
Recycling plastic not enough, warns UN Environment chief
The UN Environment Chief, Ingrid Anderson, says we need to rethink how we produce and use plastic completely. Recycling is not enough.
Stop microwaving plastic right now!
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China finds that incineration conflicts with zero waste goals
Plastic levels in Lake Geneva was high as world’s oceans
Oceaneye, a Geneva-based non-profit, has released research revealing that the famously pristine Swiss Lake contains alarming levels of plastic pollution.
When China closed their borders to waste, exporters had to send it elsewhere. After years of being sent non-recyclable trash, officials in Indonesia are taking a stand against the tidal wave of plastic.
McDonald’s study favouring single-use was “biased”
The fast food giant, and others, funded studies that discredited reuse and favoured single-use. A new report reveals such studies lack transparency and showed significant bias.
US movie production generates under 500g of waste over 3 years
Lightweight, brandable, airtight, and cheap: sachets embody plastic’s most appealing qualities. As single-serving pouches, they are touted as affordable for low-income households. Yet, the actual cost of sachets extends far beyond their price. Their short-lived life triggers serious environmental, health, and social impacts, particularly in the very communities they claim to assist.
The first record of commercially sold sachets was in the 1980s by Unilever’s India subsidiary, Hindustan Unilever Ltd (HUL). They targeted lower-income areas with small quantities of shampoo, sold in plastic pouches for just 1 rupee ($0.01). By the turn of the century, 70% of all shampoo in India sold was in sachets and companies such as Nestle SA and The Procter & Gamble Company had also jumped on the bandwagon. A staggering 2 billion sachets containing shampoo, laundry detergent, candy and more are now sold daily. These sales amount to enough sachets per year to blanket the entire Earth’s surface.
A means to exploit the poor and undermine local culture
In the Global South, sachets are marketed aggressively at low-income households. At first, they may appear as an economical choice for families with low weekly earnings. A closer examination of the prices per 100g or 100ml (the “unit cost”) reveals that sachet products are frequently pricier than their counterparts in bottles or larger containers. The packaging also encourages the use of more product than may be necessary, resulting in more money lost over time. The price difference becomes worse over time. A 10ml shampoo sachet is used for one wash, while a 200ml bottle enables 20+ washes with less shampoo per wash.
The takeover of sachets has meant traditional refill systems and the use of natural packaging have been forgotten. Before they flooded the market, families would bring their containers to shops, and shopkeepers would measure out portions of items such as sugar or cooking oil catering for all sizes and needs with no environmental impact.
The epitome of throw-away culture, but where is ‘away’?
A typical sachet has an airtight inner plastic layer that protects the product, a foil barrier against moisture and heat, and an outer flexible layer that can be printed on. An adhesive holds it all together.
This small, single-use, yet durable design creates big environmental impacts. Their light weight means they often end up in forests, rivers, and oceans. From here, animals mistake them for food and get sick or even die after consuming them. Discarded sachets also worsen flooding by clogging waterways and drains, leading to more water-borne diseases. For something that is used for seconds, they have a very long-lasting impact!
For recyclers and waste pickers, sachets have no value. The layers of cheap materials and adhesive render them unrecyclable and expensive to manage. So there is little incentive to collect them, as nothing useful can be done with them. . Former CEO of Unilever, Paul Polman, has said: “Packaging this small and with such little value has proved impossible to collect at scale, let alone recycle. We need to get rid of harmful sachets for good”. And he is not the only one who has spoken out. Unilever’s President for Global Food and Refreshments, Hanneke Faber, branded their multilayer design as ‘evil’ due to its non-recyclability.
Producer responsibility: a burning question
Despite this, sachets continue to be sold in areas where waste collection infrastructure is non-existent. If not ending up in nature, the fate of most sachets is either a dumpsite or, more commonly, some form of burning. This is highly toxic, being detrimental to both human health and ecosystems, as well as contributing to the climate crisis.
Various “recycling” schemes promoted by the producers of sachets often turn out to be little more than burning them, often as fuel for barbecue stalls or laundries, where they pollute further.
In 2019, Unilever announced plans to support refill systems. They planned vendor machines in the Philippines to refill containers with shampoo and conditioner. Reuters visited the sites of these refill stations and discovered that Unilever had removed them after just one month.
So, what is the solution?
Products sold in sachets can be sold as part of a refill system, but companies are reluctant to invest in the infrastructure needed. Sachets are cheap to produce and so make more profit. So they continue to focus on ways to better managing waste instead of avoiding it in the first place.
We need companies to stop pushing unproven and harmful processes such as ‘chemical recycling’ as a solution. We need them to stop allowing poor communities, our planet and climate to bear the brunt of sachets devastating costs. We need them to commit to safe and sustainable reuse and refill systems that are accessible to everyone.
If you agree that plastic sachets should be phased out, then share our Instagram post so more people see the true cost of sachets!
French government to pay for repairs to clothes and shoes
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New CEO of Unilever urged: phase out plastic sachets now!
In an open letter to the new CEO of Unilever, 117 organisations (including Trash Hero) from 44 countries have asked them to phase out plastic sachets now and undo decades of harm
Plastic roads are not easy street
Think plastic-to-roads is a good idea? A new report reveals how schemes fail to address the problem of reducing emissions and come with their own health and environmental risks.
Artificial grass is pollution our oceans
Vast amounts of plastic from artificial grass is entering the ocean! A study done off the coast of Barcelona found that fibres from the material made up 15% of the plastics found in samples.
LAX airport bans the sale of single-use plastic water bottles
“With every product sold, we’ll recover 1kg of ocean-bound plastic. Together, we can stop plastic pollution”
Have you ever seen a claim like this? We have. As a network that organises thousands of cleanups every year, Trash Hero is often approached by companies offering so-called “plastic offsetting”. We are offered cash for trash, in return for joining a “plastic credits” scheme.
The plastic credits industry is experiencing rapid global growth, with plastic producers queuing up to be certified. With a contribution to a middleman – like Verra or Plastic Bank – they can buy themselves “plastic neutrality”, supposedly achieved by balancing a portion of their production with a collection of plastic waste.
Trash Hero has always refused to take part in these schemes. Why? Let’s delve deeper into the concept of plastic credits and the impact they have on plastic waste.
What are plastic credits?
Plastic credits are tradable certificates that represent a specific amount of plastic waste, typically 1 metric tonne per credit. This waste has either been recycled, picked up as litter or prevented from entering the environment. It can be made up of any type of plastic and can be from any location worldwide, but is typically “ocean-bound”, meaning it was collected within 50km of a coastline.
The credits are issued by third party brokers that manage the collection or recycling, authenticate the origin and track sales to avoid fraud. Each broker has its own set of rules, standards and pricing for credits and there is currently no regulation of the market.
The credits confirm the amount of plastic “recovered” in the buyer’s name and entitle them to claim several different things:
Their products, made from the same quantity of plastic, are “plastic neutral”
They are helping to solve the plastic pollution problem, despite continuing to produce plastic that is toxic and polluting.
This is problematic in many ways.
Permitting “business as usual”
Plastic offsetting allows companies to say they are doing something about the problem, while continuing to produce plastic. It is easier and cheaper to buy plastic credits than to implement packaging and delivery systems that would reduce their plastic output – widely recognised as the only real means of stopping pollution.
The credits, and the marketing around them, give the false impression that something is being done about the crisis and reduce public pressure to build alternative systems.
Do they really balance?
Different types of plastics possess unique physical and chemical properties that influence their environmental impact. But with plastic credits, there is no principle of “like for like”. Can a tonne of plastic water bottles removed from an urban dumpsite really offset the production of a tonne of low-value plastic sachets that can never be recycled and might end up in the ocean? Or a fast fashion clothing line that releases microplastic fibres into the air and water during use? These decisions are in the hands of the brokers.
What happens to the waste that is collected?
This is another issue that complicates the “offsetting” calculation. “Recovery” of plastic waste has no universal definition, and in practice has been shown to include disposal in open dumpsites and various methods of incineration – all of which have serious, long term impacts on the climate and human health. In our experience, most waste that is collected from nature is mixed, contaminated or degraded and only a small percentage can be recycled – or, more likely, downcycled.
Even in the ideal case, plastic never ‘disappears’ when it is recovered. Clean PET bottles may be recycled once or twice at best, then must be landfilled or incinerated. It is misleading to suggest recovery of any sort can negate the impact of creating new plastic destined to meet a similar end, just a short while later.
‘In our experience, most waste that is collected from nature is mixed, contaminated or degraded and only a small percentage can be recycled’
Challenges with additionality
Additionality refers to the concept of demonstrating that the waste collected through plastic credits is in addition to what would have been collected anyway, without the credits being purchased. This is not the case if credits come from trash collected by existing waste pickers, or that is diverted from going to an existing recycling programme. However, this is nearly impossible to check or adjudicate. There is a worrying lack of independent standards, transparency and oversight in the industry.
Perpetuating waste colonialism
Aside from the issues of calculation, plastic credits raise significant social and ethical considerations. The majority of companies participating in these schemes are large corporations located in developed countries, predominantly in the Global North. Whereas most, if not all, of the projects that collect plastic waste are based in less developed countries, primarily in the Global South.
By purchasing these credits, corporations take advantage of cheap labour costs and more lenient environmental and health and safety regulations. This dynamic perpetuates an already unfair situation. Waste workers and waste pickers in less developed countries of the Global South continue to bear the harmful consequences of handling low-value plastic waste that is often exported from developed countries in the first place.
For all of these reasons, Trash Hero will never take part in any plastic offsetting programme.The goal of our cleanups is to engage and educate the community to reduce waste, not to enable plastic producers to greenwash their image and continue creating trash for us to pick up forever.
In Bali, members of the Angga Swara neighbourhood in Jimbaran, wrote a letter to Danome asking ‘stop poisoning us’. A plastic plant in the area, used to greenwash the company’s image, breaches regulations and emits toxic smoke. Articles are also available in Indonesian language.
Trash Hero attends UN Global Plastic Treaty talks in Paris
Find out why we were there, the key outcomes and what happens next in our blog post.
2024 Olympics in Paris to ban single-use bottles and cups
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Malaysia aims for zero use of plastic shopping bags by 2025
The ban could prevent the use of an estimated 9 billion bags per year, but for this to happen, the government needs to take important steps, such as public education. Check out our blog if you’re curious about how to make a plastic ban effective.
Trash Hero Pattaya featured on China’s state news, Xinhua
The incredible impact that Trash Hero has had is due to the dedication and commitment of our volunteers. They are the movement’s driving force, and their positive attitude and hard work is inspiring
To keep this spirit alight, Trash Hero World holds regular on-site “Family Meetings”, which allow active volunteers inside our major countries of operation to meet and share new knowledge and experiences. In April and May this year, we hosted a one-day event in Switzerland and 3 x three-day residential events in Indonesia, Malaysia and Thailand.
“It was great to see the Swiss Trash Hero Family again, share different experiences, learn from each other and spend a great time together.” Fabio, Trash Hero Bern, Switzerland
In Southeast Asia, volunteers got to know each other through small group work and games, mixing serious learning with plenty of fun. The first day was spent introducing the principles of zero waste systems, including the importance of waste separation, debunking false solutions such as incineration and mapping the problem of waste management in a small island community. Of particular interest was the composting workshop: many participants were keen to try this out on their return home.
The focus of the second day was improving community engagement – exploring how the Trash Hero values and consistent approach establishes trust. This can then be built on to create long term change, for example with the kids’ book programme or the water bottle refill network. The workshops covered social media skills to help increase participation in activities and how to provide meaningful education through cleanups.
“Professional speakers and very good material for us to make improvements in our respective chapters”. Jack, Trash Hero Biak, Indonesia
On day three, volunteers were asked to reflect on the new knowledge and skills they had learned and prepare a strategic action plan to take back to their chapters. Together with support from our mentor teams, this will help to guide their activities over the next six months.
With new friendships formed and new energy found, we see the network stronger than ever moving forward. We are thankful to everyone involved in organising the transport, accommodation and food, creating, facilitating and presenting the sessions, and of course to all those who took time off work to join us.
“This Family Meeting is very extraordinary for each of us chapters to motivate each other more” Trash Hero Volunteer, Indonesia
In total 108 participants joined the Family Meetings from 54 chapters
Trash Hero Switzerland Family Meeting
Date: 23 April 2023
Location: Luzern, Switzerland
Participants: 15
Chapters: 6
Trash Hero Indonesia Family Meeting
Date: 5-7 May 2023
Location: Bali, Indonesia
Participants: 67
Chapters: 33
Trash Hero Malaysia Family Meeting
Date: 12-14 May 2023
Location: Kuala Lumpur, Malaysia
Participants: 9
Chapters: 4
Trash Hero Thailand Family Meeting
Date: 19-21 May 2023
Location: Pattani, Thailand
Participants: 24
Chapters: 11
Thank you to CFLI for supporting the event in Thailand
And there is a lot of ground to cover, with ever-mounting evidence about the toxicity of plastic, from extraction to disposal; its significant role in planetary warming; its destruction of ecosystems and biodiversity; the impossibility of material circularity; and the disproportionate impacts of all of these issues on the Global South and vulnerable communities.
Member states must also agree on the implementation of any agreed measures – whether they will be voluntary or binding, how they will achieve compliance and how they will be financed.
Trash Hero World has just returned from INC-2, the second of five sessions to resolve these issues, held from 29 May – 2 June 2023 in Paris.
To see what we believe the treaty should look like, see this short video:
It was Trash Hero World’s first time attending a UNEP event, as a recently accredited civil society organisation, and it was a huge honour to represent our volunteers and work alongside committed and knowledgeable colleagues in the Break Free From Plastic and GAIA networks.
Trash Hero World and other NGOs have the role of “observers” at UNEP: we cannot decide anything that goes into the treaty, but we are allowed to be present and – to some extent – heard at the negotiations, both formally and informally through discussions with official government delegates.
We were able to meet with the representatives from our major countries of operation – Thailand, Indonesia, Malaysia and Switzerland – as well as several others. We also joined many side events to hear from experts in the fields of plastic toxicity and recycling (among others) and from indigenous leaders from the Global South.
With meetings starting early morning and negotiations going on well into the night, it was an intense and fruitful week, despite some early setbacks. Here are the key talking points:
1. Voting vs. consensus Precious negotiating time was lost as a bloc of oil and plastic producing nations reopened an old discussion about the rules of procedure. They called for all treaty decisions to be made by “consensus”, i.e. unanimous agreement, rather than the 2/3 majority vote provisionally agreed at INC-1 in Uruguay, and refused to move forward until this point was resolved. Others present at the meeting observed that consensus would:
a) give any individual country veto power over the rest and b) likely result in a weaker and / or voluntary set of measures being adopted, due to the difficulty of accommodating all interests
After more than 2 days of deadlock, a temporary compromise was reached, whereby the bloc’s objection to voting was mentioned in a footnote to the rule. This left less than 3 days for discussion on content – as well as the possibility that the issue could rear its head again at subsequent meetings.
2. Upstream vs. downstream From the outset, countries have been divided over whether the treaty should focus on stronger, upstream measures to end plastic pollution (such as reducing the production of plastic and its associated chemicals and promoting reuse with safe alternatives) or instead look to weaker, downstream measures (such as reducing “leakage” and “improving*” waste management).
At INC-2, it was encouraging to see a majority of countries, including the EU, Switzerland, many small island developing states, Mexico, Senegal, New Zealand and others, openly support more ambitious upstream solutions. 135 out of 180 countries also called for the final rules to be globally binding for all countries. Countries who produce fossil fuels, petrochemicals and plastic unsurprisingly favoured downstream measures and a “bottom up” approach, where individual countries could pick and choose which measures to adopt.
Despite these fundamental differences, at the end of the week, a mandate was given to the INC secretariat to develop a first draft of the treaty to ‘reflect all viewpoints’. Although this will not be an easy task – especially if we are to keep the original ambition to regulate the whole life cycle of plastics, it was welcomed as a positive outcome and one that puts the negotiations back on track after the delays at the start of the week.
Intersessional work (informal meetings between now and INC-3) has also been mandated to make up for lost time and to set up scientific panels to advise member states on different issues. Who will sit on those panels will also be a topic for debate.
3. Stakeholders vs. rights holders UNEP reversed its decision to restrict access to civil society observers after an NGO action on the first day of the meeting, though access remains an ongoing issue for independent scientists, youth and indigenous peoples.
At the same time, at least 190 plastics industry lobbyists were present at the talks – some even joining official government delegations. UNEP regards this as normal “stakeholder” participation but this term, as GAIA notes, implies a “false symmetry […] between the perpetrators of plastic pollution and affected communities”. We should instead privilege the voices of “rights-holders” across the plastics life cycle. There is already a precedent for this, with WHO keeping the tobacco industry out of negotiations for the Framework Convention on Tobacco Control more than 20 years ago.
What happens now? All eyes are now on INC-3 and the potential draft treaty that will emerge in the coming months, following the intersessional work and further submissions by member states and observers. The meeting is scheduled to be held in Nairobi in November 2023. We will have further updates on our social media channels @trashheroworld.
SeemaTrash Hero attends Global Plastics Treaty talks in Paris
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