The results of our big volunteer survey are in! Discover who volunteers for our movement – and what motivates them.
Trash Hero volunteers are the driving force of our mission to create a world free from plastic pollution. To find out more about the incredible individuals who dedicate their time and energy to the movement, we conducted a survey of volunteers in all countries worldwide. We collected demographic information, asked about their motivation for joining Trash Hero and how their experience has impacted them and those around them.
We received 177 responses (approximately 70% of active volunteers). They make for inspiring reading and give some fascinating insights into the kind of people Trash Hero attracts – let’s dive in!
Volunteer demographics
Impact of volunteering
The survey revealed overwhelmingly positive feedback about how volunteering has helped people in multiple areas: making new friends, learning new skills and gaining knowledge about plastic pollution, as well as feeling happier and more confident! This confirms our experience that volunteering with Trash Hero is good for both the planet and your personal wellbeing.
Note: these statistics are self-reported.
Volunteer experience
Meet some of the volunteers who responded to the survey below:
Sabine, Trash Hero Basel, Switzerland Sabine found out about Trash Hero online and decided to join to help prevent plastic pollution. Before Trash Hero, she was already trying to reduce her plastic use, but since joining Trash Hero she has felt more confident to speak to others about the issue. She loves her team and the attitude of Trash Hero and hopes to volunteer with us for years to come.
Aziz, Trash Hero Mersing, Malaysia Aziz is a teacher who joined Trash Hero because he liked the vision and mission. Aziz wants to be a role model for people to reduce plastic use at home and school – he carries his Trash Hero water bottle wherever he goes! Thanks to Aziz, a friend chose an alternative to polystyrene plates at his wedding, avoiding a lot of plastic waste.
Nan, Trash Hero Ao Nang, Thailand Nan joined Trash Hero in 2015 after hearing about the cleanups in Koh Lipe. She loved the positive attitude of the movement. Since joining Trash Hero, she has installed a water filter in her home so they don’t have to buy water in plastic bottles. She has also reduced her own use of plastic and noticed that her friends and family have followed her example.
Suta, Trash Hero Tabanan, Indonesia Suta saw another chapter, Trash Hero Yeh Gangga, organising regular cleanups and thought it was a great way to expand his social circle. Since starting his own chapter, Suta has learned about the issues of plastic pollution and is now organising cleanups because he recognises plastic’s impact on our health. Since being part of the Trash Hero movement, Suta has become more confident, knowledgeable, happier and has made new friends.
The incredible impact that Trash Hero has had is due to the dedication and commitment of our volunteers. They are the movement’s driving force, and their positive attitude and hard work is inspiring
To keep this spirit alight, Trash Hero World holds regular on-site “Family Meetings”, which allow active volunteers inside our major countries of operation to meet and share new knowledge and experiences. In April and May this year, we hosted a one-day event in Switzerland and 3 x three-day residential events in Indonesia, Malaysia and Thailand.
“It was great to see the Swiss Trash Hero Family again, share different experiences, learn from each other and spend a great time together.” Fabio, Trash Hero Bern, Switzerland
In Southeast Asia, volunteers got to know each other through small group work and games, mixing serious learning with plenty of fun. The first day was spent introducing the principles of zero waste systems, including the importance of waste separation, debunking false solutions such as incineration and mapping the problem of waste management in a small island community. Of particular interest was the composting workshop: many participants were keen to try this out on their return home.
The focus of the second day was improving community engagement – exploring how the Trash Hero values and consistent approach establishes trust. This can then be built on to create long term change, for example with the kids’ book programme or the water bottle refill network. The workshops covered social media skills to help increase participation in activities and how to provide meaningful education through cleanups.
“Professional speakers and very good material for us to make improvements in our respective chapters”. Jack, Trash Hero Biak, Indonesia
On day three, volunteers were asked to reflect on the new knowledge and skills they had learned and prepare a strategic action plan to take back to their chapters. Together with support from our mentor teams, this will help to guide their activities over the next six months.
With new friendships formed and new energy found, we see the network stronger than ever moving forward. We are thankful to everyone involved in organising the transport, accommodation and food, creating, facilitating and presenting the sessions, and of course to all those who took time off work to join us.
“This Family Meeting is very extraordinary for each of us chapters to motivate each other more” Trash Hero Volunteer, Indonesia
In total 108 participants joined the Family Meetings from 54 chapters
Trash Hero Switzerland Family Meeting
Date: 23 April 2023
Location: Luzern, Switzerland
Participants: 15
Chapters: 6
Trash Hero Indonesia Family Meeting
Date: 5-7 May 2023
Location: Bali, Indonesia
Participants: 67
Chapters: 33
Trash Hero Malaysia Family Meeting
Date: 12-14 May 2023
Location: Kuala Lumpur, Malaysia
Participants: 9
Chapters: 4
Trash Hero Thailand Family Meeting
Date: 19-21 May 2023
Location: Pattani, Thailand
Participants: 24
Chapters: 11
Thank you to CFLI for supporting the event in Thailand
In November, Break Free From Plastic released their 5th annual Brand Audit report. As well as documenting which companies are responsible for the majority of plastic counted this year, it analyses which corporations have been responsible for the majority of plastic pollution for five consecutive years.
The 2022 report consisted of 397 brand audits on six continents; 14,760 volunteers participated, counting and auditing 429,994 pieces of plastic from 4,645 parent companies.
The reports found that these companies were the top polluters for 2022!
The Coca-Cola Company
PepsiCo
Nestlé
Mondelēz International
Unilever
Procter & Gamble
Mars, Inc.
Philip Morris International
Danone
Colgate-Palmolive
Trash Hero contributed significantly to these findings. We submitted 30% (120) of the brand audits used in the report, 6.8% (29,504) of the plastics counted, and 18.2% (2,968) of volunteers that took part were Trash Heroes!
As this is the fifth annual brand audit report, Break Free From Plastic took the opportunity to analyse longitudinal data trends from the five years of data they have collected. They found that Coca-Cola, Nestle and Pepsico have consistently been the top single-use plastic polluters over that time.
Coca-cola has been the worst plastic polluter by a significant lead, with the amount of Coca-Cola branded plastic increasing each year! According to the report, they accounted for 31,000 pieces of plastic collected during the brand audits – representing a 61% increase since 2021! This is unsurprising as a recent report found that their plastic production has increased by nearly 10%!
Break Free From plastic members submitted data from this report at the first annual INC meeting – a meeting of UNEA member governments to discuss the global plastic treaty. This crucial meeting started the negotiation process for the treaty’s terms and included representatives from the plastics industry and civil society groups. The information from the report highlights the need for large corporations to take responsibility for their role in plastic pollution, and it shows that the only way to reduce plastic pollution is to reduce the production of plastic.
We are so proud to be part of such an important movement and play a role in influencing policies that will address the plastics crisis. We want to say a massive thank you to all of the Trash Hero volunteers who have contributed to this data over the years. We have been collecting data for this project since it began, and seeing it be part of such an important event makes the hard world worthwhile.
Thank you to Break Free From Plastic for analysing all the data and representing our views at the INC1 this week.
Festivals in Netherlands to stop using single-use cups
After successful trials, reusable cups will soon be the new norm for Dutch festival-goers. Find out more about how this system will work and people’s reactions to it here
Trash Hero Luzern’s brand audit makes the news
Tele 1 reporters joined the volunteers at their 25th cleanup in the Swiss city. The team conducted a cleanup and a brand audit. A brand audit records information about the companies producing the plastic found at cleanups and contributes to global research on corporate polluters. The full video, currently only available in Swiss German, can be watched here
A policy 4 years in the making: India bans single-use plastics
A step in the right direction, but are communities and corporations ready for the change? This interesting analysis looks at how the ban is working in practice and its long term prospects.
After two and a half years of online meetings, this year we were finally able to have our Trash Hero Family Meetings in person!
Family Meetings are our regular volunteer training and team-building events that celebrate our chapters’ achievements and facilitate the exchange of knowledge, experience and skills that will benefit both their community and the wider Trash Hero mission.
Pre-pandemic they were held in person in our major countries of operation: Czech Republic, Indonesia, Malaysia, Myanmar, Switzerland and Thailand.
In 2020 and 2021 we moved these meetings online, which allowed us to reach volunteers in other countries that had never previously attended a family meeting. They saw fantastic levels of attendance with 276 people in 18 different countries attending a series of online meetings in 2020. In 2021, 174 people from 15 different countries joined the Trash Hero global meeting, and Indonesia, Malaysia, Thailand and Switzerland hosted their own Family Meetings. These meetings helped to keep our movement vibrant during a challenging period, but nothing could match the energy of in person discussion and interaction.
Once restrictions eased, many chapters held their own Chapter Family Meetings which allowed them to build their local teams and address the particular issues they face in their communities.
Then, finally in May, we were able to plan and host a full series of face-to-face meetings with our volunteers in Svatý Jan pod Skalou, Czech Republic (13 – 15th), Batu Buruk, Malaysia (13-15th), Bali, Indonesia (20 – 22nd) and Chumpon, Thailand (27 – 29th).
After reviewing feedback from past Family Meetings, and from our own experience of our 2020-21 zero waste training, this year in Asia we aimed to increase the levels of interaction within the meeting – facilitating more discussions and increasing knowledge sharing.
“I enjoyed the opportunity to plan together with team members, in order to properly divide tasks and have people help each other – [it] makes the job a lot more fun and easier.”
Nan – Trash Hero Ao Nang, Thailand
The meetings started with introductions: after 2 and a half years there were some new faces joining us! It was fantastic to finally meet people in person who we had previously only met on a screen.
Then it was time to get to work! We explored our values as a movement, cleanup organisation, strategic planning, social media best practices, brand audits and the big picture of waste. The volunteers got to know Trash Hero World and the work we do globally and there were also sessions where they could share their experiences of delivering programmes on the ground. This provides essential input that helps to shape the way in which we work and our activities moving forward.
One of the most popular workshops was strategic planning, guiding the leaders through ways to increase the influence of their chapters and how to get more people involved. This started with a presentation, then a session to put their knowledge into practice and create a long-term plan. We encouraged the chapter leaders to assess their current situation, set goals and create a step-by-step plan for achieving their aims.
As well as being an opportunity to share knowledge, the Family Meetings help our volunteers form connections with each other – creating a fantastic network of support and ideas. The friendships formed at the events last far beyond the three days spent together.
Each Family Meeting was organised as a zero waste event. People who attended brought their own reusable water bottles, or there were glasses for use, and refill stations were readily available. All food and drink was served with reusable tableware and snacks were wrapped in banana leaves. Across the 4 events we had 183 participants from 80 chapters. This means, based on a conservative estimate of each participant having 2 water refills a day, at least 1,098 single-use plastic bottles were prevented from being used.
In Czech Republic, the meeting was held in an idyllic location just outside of Prague. The team listened to lectures from guest speakers, discussed ideas and visited the Bohemian Karst Protected Landscape Area. From their guide, Pavel Skala, who joined the Family Meeting as a representative of the Třesina association, they learned about local butterflies. Other guest speakers were Martin Trávníček from the Pestré Polabí association and Arthur F Sniegon from the non-profit organisation Save Elephant. It was also great to see a large number of the volunteers at the Family Meeting were Trash Hero Kids!
The feedback we received and the knowledge we gained during the events help us create a stronger global Trash Hero Family and will be used to shape our programmes as we continue our fight against plastic waste.
Malaysia: 27 Participants, 13 Chapters
Czech Republic: 35 Participants, 8 Chapters
Indonesia: 88 Participants, 45 Chapters
Thailand: 33 Participants, 15 Chapters
“I increased my knowledge about how polluted and how threatened planet Earth is. The most important thing for me from this meeting is how honest and transparent financial management is in THI and THW. I also felt the family atmosphere that is so close between the participants.”
Plastic production is increasing, how can we – as concerned citizens- change this? We want to inspire you to make small changes and demand bigger ones so that globally we have a meaningful impact.
This World Refill Day (June 16th) we’re taking a closer look at refill and reuse and discovering why they are the key to reducing plastic pollution. We’ll share what we’ve been doing to support refill and show you how you can also make an impact with your actions. We’ll show you how to encourage the support of businesses who are providing refills, motivate you to examine the way products are sold and ultimately inspire you to integrate more refillables into your household and routine.
So why do we need to refill?
Currently, 380 million tonnes of plastics are produced each year 1, over half of which are single-use plastics 2 . Around 9% of this plastic gets recycled, with less than 2% being effectively recycled3. The rest is littered, landfilled, burned or shipped around the world for someone else to deal with. The sheer volume of waste being generated means even improved recycling is not a practical solution – even if plastic manufacturers would like us to think it is.
The only solution that we know works is to reduce the amount of plastic being produced, especially single-use plastic. Refill and reuse of containers and packaging is one of the easiest and most efficient ways to reduce the amount of plastic needed in the world. Making refill the norm can start at an individual level and then must be supported by the local business community, government infrastructure and eventually by big consumer goods companies.
The benefits of refill are not just limited to reducing plastic waste in the environment. Reducing plastic also has a positive climate impact by reducing CO2 emissions. Plastic production and use currently accounts for around 4% of global carbon emissions, more than the entire airline industry. Integrating more refills into your routine will also have a positive impact on your wallet. Refilling as much as you need rather than buying pre-packaged amounts often works out cheaper, as does refilling drinking water. Many businesses also offer discounts for people who bring their own containers for takeaway food and drink.
So what can I do as an individual?
Make refilling a habit
Think about your daily routine – where do you eat lunch? What items do you regularly buy in single-use plastic? Then try and find ways in which you can swap the single-use for reuse or refill.
The simplest way is to switch to a reusable water bottle. If you already own one, you can encourage others to do the same!
There are many places that offer free water refills, especially in countries where you can drink from the tap. Even in those where you can’t, local refill networks such as the one created by Trash Hero (see below) often exist to help people stay hydrated while avoiding single-use plastic.
To see the impact you have when using a refillable water bottle you can use our free Bottle Impact Calculator. Share your results online to inspire others – and don’t forget to tag us @trashheroworld!
It’s not just water bottles
Let’s remember, It’s not just water bottles that can be refilled and reused! You can bring your own reusable cups and containers at many takeaway places and markets and more and more stores are offering refills of day-to-day essentials such as toiletries, cleaning products and groceries.
Even without a local refill store you can still take action: try a reusable container for your lunch (home made or takeaway) and a thermos for your coffee. You don’t necessarily need to buy anything new to start this, there are things in our houses that will do the job! Old takeaway containers are great to reuse for a packed lunch and old jam jars are perfect for home-made instant noodles – there are endless options and ideas out there! Have a look through your cupboards and see what can be repurposed for your refill journey.
Reusable plates – Trash Hero Indonesia Family MeetingRefillable coffee, creamer and sugar – Trash Hero Indonesia Family MeetingReusable (and refillable!) cups – Trash Hero Indonesia Family Meeting
Start a conversation
Talking about refill and how easy it is helps to make the idea accessible and normal for people around you. Make it your aim to research as many places as possible in your local community that allow you to bring your own container for purchases, or ask your friends and neighbours if they have any recommendations for water refills or other reuse tips. Share your findings with your network so that others are encouraged to try.
If there isn’t currently any refill store in your area, maybe there is a friendly local business that you can approach. Try bringing your own cup or container and start a discussion or brainstorm ways in which they could trial refills in their stores. A conversation is the first step to changing behaviour and consumer feedback is extremely powerful.
Support businesses that care
As we’ve mentioned, your feedback as a consumer holds power. This isn’t just about refusing single-use plastic in bigger stores, but supporting those businesses that are offering refills. Be sure to tell them you love what they do, share their sites on social media and encourage others to go there too.
A great resource for refill and reuse programmes is the Living Landscape of Reduse Solutions database – it provides fantastic information about the different ways refill works to eliminate waste, as well as an up-to-date list of refill and reuse providers. You can use it for research or submit your favourite store to their database.
Demand change
It is important to remember that refill is not a new idea. In fact, not so long ago refill was the norm in most countries. For example, products such as milk and soft drinks were delivered in refillable glass bottles. It’s easy to revive these systems and even improve them with new technology and materials.
Whenever you hear a company talking about more or better recycling, remind them and those around you that the real solution is to reduce and reuse / refill. Only when they realise people understand the link between their products and pollution and climate change will they change their packaging and delivery systems.
It may feel overwhelming at times, but together we have the power to demand change and show commitment to that change in our daily habits and purchases.
So what are Trash Hero doing about refills?
The Trash Hero bottle refill programme offers a safe and affordable alternative to single-use plastic bottles. We provide stainless steel water bottles at cost price to local businesses, who then sell them on and provide free drinking water refills to any bottle owner. We have a network of more than 700 refill points, predominantly in Southeast Asia, but also in Czech Republic. A study looked at the impact of refilling the Trash Hero bottle alongside the equivalent number of single-use plastic water bottles and concluded: ‘As a direct comparison between packaging systems, the Trash Hero reusable bottle reduces your [CO2 emissions] by around 95% vs. single-use plastic.’ 4 To date, we have sold 102,470 bottles and estimate that 37 million plastic bottles have been avoided as a result of the programme.5
Another Trash Hero refill project saw us partner with Swiss cosmetics company, Schnarwiler AG, to launch a range of refillable beauty products with 100% natural ingredients. Essential items such as hand and body soap, shampoo, conditioner and body lotion are packaged in recycled glass bottles and refilled in local stores from bulk containers that are also washed and reused. Since the project started in 2018, the refill network has grown to 84 outlets and 11 hotels, including a popular national chain store, demonstrating that such projects can be implemented on a large scale. It is estimated that 52,882 plastic bottles (200ml) have been avoided thanks to refill.
We’d love to hear from you about your refill journey. Any great refill or reuse ideas that you’ve found helpful? Any stores in your area that you want people to know about? Share in the comments below or tag us on social media!
We are finding out what software everyone is using for Trash Hero work, and what they use it for.
We will collect the information and use it to make decisions about what software we need for our core teams across the world.
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