Impact | Trash Hero World

Women tackling waste

by Lydia on 07/03/2025 No comments

Women make up a huge part of the Trash Hero movement, as both volunteers and staff. This International Women’s Day, we are highlighting some of our female leaders who are tackling waste around the world and inspiring others to do the same.

Isabelle, Trash Hero Damansara

Malaysia

When Isabelle, a young volunteer from Kuala Lumpur, Malaysia, grew tired of watching plastic waste pile up in her neighbourhood, she felt it was time to stop talking and start doing. She discovered Trash Hero through an online search and found our proactive ethos resonated with her own.

She decided to start her own Trash Hero chapter and mobilise her fellow students to join her in tackling plastic pollution. In just a few months (August 2024 – Feb 2025), Trash Hero Damansara has organised seven cleanups with 71 volunteers, the majority of whom were under 16.

Her age is far from being a limitation: Isabelle has used her existing school network to encourage other young people to join the movement, inviting student clubs such as the SKISS Leo Club and HELP Interact Club to join the cleanups.

“Be the first to step up”

Isabelle believes that even small actions, like using reusable bags and water bottles, make a positive difference. She wants to inspire others and change their mindset. Later this year she will give a presentation at her school about reducing waste.

Her family and friends have been very supportive and she feels her experience as a Trash Hero has been valuable for her own personal growth. She remains a firm believer in taking concrete action: ”instead of waiting for others to make the first move, be the first to step up!”

Follow Trash Hero Damansara on Instagram

Hawa, Trash Hero Ambon

Indonesia

After volunteering with Trash Hero Ambon, Hawa, a teacher in Layeni Village in Ambon, became a champion of waste reduction. She says witnessing first hand the impacts of plastic pollution at the cleanups made her determined to do something about it.

She and her friends began educating local youth through their community outreach programmes, focusing on the danger of single-use plastic. At first this was challenging: although they had support from the local government, their messages were met with resistance. Changing behaviour with advocacy alone is not easy.

Then, seeing an opportunity for change at her school, Hawa built upon an existing initiative encouraging teachers to bring reusable bottles. She convinced the administration to make water refill stations available in every classroom, enabling the change she wanted to see. Now the teachers and most students bring reusable water bottles to school, instead of buying water in single-use plastic.

“Never giver up”

Hawa took practical steps to foster a school-wide culture of refill and plastic waste prevention. Her advice to other women is, “Never give up. The environment is like an old house that must be kept beautiful and pristine.

Follow Trash Hero Ambon on Facebook.

P’Jin, Trash Hero Chumphon

Thailand

Jintana Cheunjan (P’Jin) started volunteering with Trash Hero Chumphon around seven years ago. She has always loved nature, especially the sea. As a Trash Hero volunteer, she found she was always invited to events to help people manage and sort their trash. She quickly realised that this would be a never-ending job unless we stopped creating the waste in the first place.

She wanted to offer event organisers her collection of reusable bowls, cups, and cutlery as a substitute for the single-use foam and plastic they typically provided. However, she soon realised this wasn’t an easy option because her items weren’t a matching set, making them easily lost or misplaced.

“Change starts with us”

At an event with the local Lions Club, she mentioned the issue to the organisers, and they decided to donate a full set of cooking pots, utensils, plates, cups, and cutlery to Trash Hero Chumphon. For the last four years, she has been lending the set free of charge to various events in their local area, from government workshops to religious festivals.

After a while, she started keeping a log of all the events that have used her “community tableware bank” and estimates they have been able to avoid almost 38,000 pieces of single-use plastic over the past 2.5 years.

They have also received good feedback for their efforts. P’Jin says most people are happy to have the option to reduce waste rather than deal with it later. It also makes her happy to see that more zero-waste events are happening and that she is setting a good example to those around her. She is especially inspired to see the change in kids at school events they host. She tells them that every day they don’t create waste, they should feel proud of themselves.

Follow Trash Hero Chumphon on Facebook

Sofia, Trash Hero Komodo & Mburak

Indonesia

In 2008, Sofia took a trip through Southeast Asia. It was the first time she had seen pristine beaches blanketed in plastic pollution. Later, a powerful documentary about waste made clear the global scale of the problem and she felt compelled to act.

She started small, making changes in her everyday life, such as switching to reusable bags and water bottles and encouraging others to do the same. She then helped to set up Trash Hero Komodo – our first chapter in Indonesia – and later Trash Hero Mburak, organising hundreds of community cleanups and education events.

Then the discovery of permaculture profoundly reshaped her thinking. One thing in particular resonated with her: the idea that “we all need to give more than we take – or at least the same.” In other words, being “sustainable” is not enough, we need to regenerate.

“We all need to give more than we take – or at least the same.”

After further training, Sofia and her family committed to this idea full time. They slowly expanded their home vegetable garden into the Nepa Organic Farm, cultivating local fruits, herbs and vegetables. They are now able to meet their own needs and those of their one worker and his family. Surplus is sold to a few restaurants in nearby Labuan Bajo.

The farm operates without synthetic pesticides and fertilisers. No plastic packaging is used and food transportation is minimal, reducing pollution. For Sofia, the farm embodies her commitment to waste reduction and living in harmony with nature.

The journey to get here has not been easy, but she is determined to continue and wants to encourage other women to try zero waste living. For those starting out, she says it is important to look beyond obvious areas of consumption, to things like menstrual health, which involves a lot of toxic single-use plastic. It’s all about creating “new habits and making it easy for yourself”, she says.

Follow Trash Hero Komodo and Trash Hero Mburak and Facebook.

Volunteers creating the world we deserve

by Lydia on 12/02/2025 No comments

Imagine a world where everyone understands the impact of plastic on our bodies, health, and environment, and supports real solutions to the plastics crisis. A world where businesses prioritise preventing waste and the health and well-being of people and the planet.

Every week, Trash Hero volunteers are working in their communities to make this dream a reality. This year, we welcomed 14 new chapters to the Trash Hero family, and the USA and Japan rejoined our growing network. We’re now active* in 103 locations across 15 countries (Cambodia, Czech Republic, Germany, Indonesia, Japan, Kuwait, Malaysia, Myanmar, Poland, Serbia, South Korea, Switzerland, Thailand, USA, and Vietnam).

Let’s take a look at the impact each of our core programmes has made:

Action and Awareness:

In 2024 alone, Trash Hero volunteers organised 2,446 community cleanups, mobilising 46,501 volunteers, including 17,036 under 16s! Together, they collected 105.2 tonnes of trash!

This brings the total impact of our Action and Awareness programme from December 2013 to December 2024 to:

23,304 cleanups organised
562,144 volunteers mobilised (including 154,918 under 16s)
2,601,608 kg of trash collected

Trash Hero Communities:

Trash Hero volunteers, through their consistent action, are given opportunities to share their knowledge and inspire others. This includes giving presentations, building zero-waste projects, and providing input at policy discussions. In 2024, Trash Hero volunteers organised or participated in 173 community events, engaging 13,537 people in the issues surrounding plastic pollution and the actions needed to solve it.

Since 2022, Trash Hero volunteers have engaged 25,685 people in 463 events.

Our Trash Hero Communities programme includes our free water refill network, which currently consists of 579 participating businesses. In 2024 alone, these businesses have helped prevent the use of 1.9 million single-use plastic bottles, avoiding 104.4 tonnes of CO2 emissions! Since the project began, we have:

distributed 111,068 reusable water bottles.
avoided 42.5 million single-use plastic bottles and 2,219.6 tonnes of CO2 emissions.

Kids and Education:

Our Trash Hero Kids programme is based on a story and activity book that engages young people in the issues of plastic pollution. In 2024, 585 kids enrolled in the programme – which over time encourages long-term behaviour change. We also ran 70 one-off awareness events for kids, introducing 5,401 under 16s to the critical issues of plastic pollution. This brings our total since we started recording in 2022, to 289 kids’ events, involving 14,510 kids!

In total, 23,330 copies of our kids’ story and activity book have been printed, and it’s available in 8 different languages.

Thank you to all of our volunteers and supporters – we could not have achieved this without you!

Join us in creating the world we deserve, a world free from plastic pollution.

Watch our latest impact video here:

https://youtu.be/qE6KZFE7-84?si=Y1KQCXiDDAuU8nLO

*Active chapters are those regularly organising Trash Hero events. If a chapter leader steps down and there is no one to replace them, or the team want to take a break for 3 months or longer, the chapter is “inactive” and not included in our reporting.

Beyond cleanups: Trash Hero in the community

by Lydia on 04/10/2024 No comments

Regular cleanups build trust and engagement within communities. Once trust has been established, volunteers can take our mission one step further through our Trash Hero Communities programme.

Trash Hero Communities aims to create consensus for zero waste systems and lifestyles that can address the plastics crisis. Events range from educational presentations to implementing reuse systems at events.

Below we showcase a few examples from our chapters around the world.

Trash Hero Tuaran, Malaysia

Trash Hero Tuaran has been actively involved in local schools for several years, giving presentations and helping them reduce plastic waste. Their efforts have led to a strong relationship with the school community, resulting in an invitation to participate in a two-day exhibition on the 11 and 12 September. Other attendees included the Department of Health and the Lok Kawi Wildlife Park.

During the exhibition, the chapter leader Wallcon, promoted the Trash Hero mission, encouraged people to join cleanups and used our series of “Educate Yourself Zero Waste” posters to start important discussions with kids and teachers. Over 350 students attended and we hope to see them at future cleanups or joining our Trash Hero Kids programme.

Trash Hero Pattani, Thailand

Trash Hero Pattani has hosted a variety of community events, including a “Repair Cafe” held on 31 August. Expert volunteers offered their skills to repair items free of charge, all attendees had to pay for was the cost of any new parts needed. At the inaugural session, six people volunteered their fixing skills, giving new life to bikes, electronics and clothing. These events, which now have a regular spot on the calendar, help to reduce waste and encourage people to think differently about consumption.

Trash Hero Indonesia

The Climate Policy Unit of the Centre for Strategic and International Studies (CSIS) invited Trash Hero Indonesia to a focus group discussion on public awareness and understanding of climate change. The discussions were held in several major cities across Indonesia, as the organisation strived to understand the best action to take to mitigate climate change. Trash Hero attended the discussion in Sanur in August, alongside lecturers, other NGOs and students.

The opening question, “Do people understand climate change?” sparked a lively discussion among the 17 attendees. Trash Hero representatives challenged the view that everyone understands the causes of climate change. They highlighted the fact that the entire lifecycle of plastic contributes to climate change and this is not something that is widely recognised. This prompted discussion on the need to reduce plastic production by investing in reuse and refill initiatives.

Trash Hero Luzern, Switzerland

Festivals are filled with single-use plastic, especially cups. The fields are left covered with trash that takes hours or even days to clean up. In 2017, Trash Hero Luzern helped the Sunset Beatz festival, held in Baldeggersee Lake, realise things had to change! Together, they developed a deposit return system for drinks. Festival-goers deposit $2 for a reusable cup, which they get back when the cup is returned. The new system has been used every year since, preventing the use of over 100,000 single-use plastic cups, and saving the organisers and volunteers hours of cleanup time!

Trash Hero Nagekeo – Indonesia

Volunteers from Trash Hero Nagekeo collaborated with Soverdia Nagekeo to reduce single-use plastic at a conference in June: “Laudato si’ wajah bumi yang terluka”. Usually, such events rely heavily on single-use plastics, with water provided in single-use bottles or cups, lunch served in plastic boxes and many food items wrapped in plastic.

To reduce plastic usage, volunteers approached local businesses, requesting reusable cups, glasses, plates and cutlery for the 400 attendees over 3 days. Some businesses donated items, while others agreed to loan them. The plates and glasses may all be different colours and sizes, but it’s a beautiful representation of how, with the help of passionate and dedicated volunteers, a community can come together to reduce plastic.

These examples demonstrate the diverse ways in which Trash Hero Communities can start long-term change. By going beyond cleanups and fostering sustainable practices, we can create a cleaner and healthier future for everyone.

To learn more about our Trash Hero communities programmes click here. To find your nearest chapter and see if they can help your event go zero waste, click here.

The key to volunteer motivation: Trash Hero Family Meetings

by Lydia on 26/06/2024 1 comment

What keeps Trash Hero volunteers organising regular cleanups year round? Perhaps the secret lies in our regular Trash Hero Family Meetings. Here, our chapter teams can network, share and better understand the “why” behind our actions. It’s an intense and often deep experience. As one volunteer from Thailand put it: “there is no other seminar as worthwhile to the soul and to the world“.

These meetings bring volunteers together for 3 days of:

knowledge building: workshops and presentations on the issues surrounding plastic pollution
skill strengthening: building capacity for community leadership
boosting motivation: creating positive energy and inspiration through sharing and connecting with others

This year’s Family Meetings, held in Indonesia and Thailand, centred around a fundamental question: why do we do cleanups?

The answer – which is not necessarily what people expect – shaped the rest of the content: to provide education about zero waste and build community engagement.

Workshops encouraged volunteers to think critically about waste. We explored the big picture, understanding that litter is just a symptom of a larger systemic problem.
Informative presentations shared new knowledge about the impact plastic has on the climate and our health.
Group sessions looked at building trust in communities, leadership skills and effective communication.
Games and quizzes helped keep everyone energised while also reinforcing the learning material.
A group cleanup showed the possibility for education, best practices and (in Indonesia) a brand audit.

The Indonesian gathering saw almost 60 participants travel from all corners of the country to Sanur, Bali from 31 May – 2 June.

In Thailand, the event took place from 7 – 9 June in Bangkok. It brought together participants from across Southeast Asia, including Thailand, Malaysia, Cambodia, Vietnam and Myanmar. Sessions took place in parallel in Thai and English, with volunteers happily mingling during the breaks and cleanup activity. As one volunteer from Malaysia said “language was no barrier at all when you feel and see the same things”

The sessions with guest speakers, leadership coaches Pak Made Pay (Indonesia) and Khun Amnat (Thailand), proved very popular, with their insights into team building and the qualities needed for effective leadership. Thank you to both for sharing their wisdom, which will no doubt have an impact on our chapter teams. We hope to provide similar training to all volunteers soon.

Following the meetings, we sent out a feedback survey to all participants and the response was overwhelmingly positive. 100% of volunteers who replied felt more knowledgeable about both zero waste and plastic pollution, and 96% felt their motivation increased. One volunteer from Thailand commented: “the event made me know more about plastic waste, from the source to the solutions, with activities that connect people from different regions.”

Trash Hero World fully supports the family meetings, covering the travel, food, accommodation costs for all participants. We also handle the logistics and content design, creation and delivery.

In July, volunteers from Trash Hero in Switzerland and Germany will hold a zero waste picnic to celebrate their hard work and support new chapter leaders. The shared experiences, the learning and the connections – these are the things that keep us all motivated in our mission to create a world free from plastic pollution.

Let’s keep the momentum going.

Trash Hero Indonesia Family Meeting 31 May – 2 June

Location: Sanur, Bali

Participants: 57

Chapters: 27

Trash Hero Family Meeting Thailand 7-9 June

Location: Bangkok, Thailand

Participants: 40

Chapters: 22

From a weekly cleanup to a global movement: the story of Trash Hero

by Lydia on 13/02/2024 No comments

It all began with a simple idea. In December 2013, a group of friends gathered on a beach in Thailand, with the goal of cleaning up the trash that was washing up on the shore from all corners of the globe. It was the start of something extraordinary: a journey of ten remarkable years that transformed a local initiative into a global force for good.

From the start, cleanups are open to everyone and involve the whole community in the fun and appreciation.
We count the participants and the collected trash so we can monitor and celebrate our impact.
The weekly event means more and more people join and the word starts to spread.

The momentum leads to a 4-month “Trash Camp” on Koh Rawi, an uninhabited island in the National Park, where volunteers stay in shifts to remove mountains of plastic debris, much of it from the 2004 tsunami.
Trash Hero volunteers clean up on their travels to Indonesia, sparking local interest.
It’s soon clear that cleanups alone are not enough. We start encouraging people to reduce their waste and change their habits.
We start the water bottle refill programme to prevent plastic waste at the source.

The Trash Hero model gains popularity and the first local groups – chapters – open. First, elsewhere in Thailand, then in Indonesia and Malaysia.
Over 80,000 flip-flops collected from the Trash Camp inspire the Tlejourn project, which gives them a new life.
We receive the Thailand Green Excellence award for the second year in a row, with recognition from the Thai Princess.

The movement grows, with new chapters opening in the the Czech Republic, Myanmar, New York and Shanghai.
We pass 1,000 cleanups worldwide.
Trash Hero World is registered in Switzerland to help coordinate the rapidly expanding global movement.
Volunteers in Switzerland work with offices and festivals to reduce their plastic footprint.
The first Family Meeting is hosted in Indonesia to support volunteers. It is now a regular event in all major countries of operation.
Trash Hero joins the new Break Free From Plastic movement as a founding member.

Trash Hero Myanmar is invited to speak at TEDx Yangon.
Chapters open in Malawi and Singapore, bringing the total to 54 globally.
Trash Hero Thailand is offered a significant grant from a multinational polluter, but we vote to turn it down. Although we need funds, we won’t take part in greenwashing. The discussion sparked goes on to define our ethical fundraising policy.

We reach more than 100 chapters, welcoming groups in Laos, Cambodia, Romania, Serbia, Germany and Zimbabwe.
After years of being 100% volunteer-run, we are able to hire our first employee to provide vital programme and volunteer support.
We start a dedicated kids programme to create a new generation of Trash Heroes.
We collaborate with Schnarwiler to launch a new refill project in Switzerland, providing an alternative to single-use toiletries.

New chapters start in Australia, Serbia, Georgia, Poland and The Netherlands.
Brand audits become part of our cleanups, contributing data to Break Free From Plastic. Their reports are used to put pressure on corporate polluters and in court cases against them.
By the end of the year we pass 1,500,000 kg of trash collected.

Over 100,000 reusable bottles have by now been distributed through our refill network, avoiding the use of 36.9 million plastic bottles and 1,942 tonnes of CO2 emissions.
The network grows to Kuwait, Vietnam and Japan.
In March, the pandemic hits, stopping all group activities. Some chapters innovate with solo and remote cleanups.
We move Family Meetings online and create workshops offering “Zero Waste Communities” training.
This kick starts the Trash Hero Communities programme that helps to create long-term change at the local level.

As restrictions ease, some chapters resume group cleanups.
Our volunteers stay strong: since 2013, they’ve contributed more than 1 million hours of their time to our mission.
Our kids’ book is translated into its eighth language: Arabic, joining English, Thai, Indonesian, Burmese, Malay, Czech and German.
We help spread “The Story of Plastic” to millions of new viewers, with dubbed versions in Thai, Indonesian, Malaysian and Vietnamese.

Though many chapters closed during the pandemic, new volunteers continue to join.
More than 120,000 kids have now taken part in our cleanups.
In February, a Global Plastics Treaty is announced. Shortly after, Trash Hero is accredited by the United Nations Environment Programme, meaning we can join the negotiations as an official observer. This is a proud moment for our volunteers.

Media coverage continues, while Coldplay recognises our volunteers in Jakarta.
We attend two sessions of the UN Plastics Treaty negotiations in Paris and Nairobi, bringing our volunteers’ experience on the ground to member states.
We pass 20,000 cleanups and half a million volunteers!

The Trash Hero Commuities programme grew, with 173 events engaging 13,537 people on plastic pollution solutions in one year.
Trash Hero Indonesia collaborated with Break Free From Plastic on their inaugural sachet report.
We released our “Educate Yourself: Zero Waste“ series, aimed at engaging young people in the solutions to plastic pollution.

The journey continues…

Thank you to all our volunteers and everyone who has joined and supported us over the years! It’s been an incredible ride. The impact numbers for 2013 – 2024 speak for themselves:

Watch the first ten years of our journey in this video:

Who are the Trash Hero volunteers?

by Lydia on 12/10/2023 2 comments

The results of our big volunteer survey are in! Discover who volunteers for our movement – and what motivates them.

Trash Hero volunteers are the driving force of our mission to create a world free from plastic pollution. To find out more about the incredible individuals who dedicate their time and energy to the movement, we conducted a survey of volunteers in all countries worldwide. We collected demographic information, asked about their motivation for joining Trash Hero and how their experience has impacted them and those around them.

We received 177 responses (approximately 70% of active volunteers). They make for inspiring reading and give some fascinating insights into the kind of people Trash Hero attracts – let’s dive in!

Volunteer demographics

Impact of volunteering

The survey revealed overwhelmingly positive feedback about how volunteering has helped people in multiple areas: making new friends, learning new skills and gaining knowledge about plastic pollution, as well as feeling happier and more confident! This confirms our experience that volunteering with Trash Hero is good for both the planet and your personal wellbeing.

Note: these statistics are self-reported.

Volunteer experience

Meet some of the volunteers who responded to the survey below:

Sabine, Trash Hero Basel, Switzerland Sabine found out about Trash Hero online and decided to join to help prevent plastic pollution. Before Trash Hero, she was already trying to reduce her plastic use, but since joining Trash Hero she has felt more confident to speak to others about the issue. She loves her team and the attitude of Trash Hero and hopes to volunteer with us for years to come.

Aziz, Trash Hero Mersing, Malaysia Aziz is a teacher who joined Trash Hero because he liked the vision and mission. Aziz wants to be a role model for people to reduce plastic use at home and school – he carries his Trash Hero water bottle wherever he goes! Thanks to Aziz, a friend chose an alternative to polystyrene plates at his wedding, avoiding a lot of plastic waste.

Nan, Trash Hero Ao Nang, Thailand Nan joined Trash Hero in 2015 after hearing about the cleanups in Koh Lipe. She loved the positive attitude of the movement. Since joining Trash Hero, she has installed a water filter in her home so they don’t have to buy water in plastic bottles. She has also reduced her own use of plastic and noticed that her friends and family have followed her example.

Suta, Trash Hero Tabanan, Indonesia Suta saw another chapter, Trash Hero Yeh Gangga, organising regular cleanups and thought it was a great way to expand his social circle. Since starting his own chapter, Suta has learned about the issues of plastic pollution and is now organising cleanups because he recognises plastic’s impact on our health. Since being part of the Trash Hero movement, Suta has become more confident, knowledgeable, happier and has made new friends.

So what are you waiting for? Join the Trash Hero movement today! You can join an existing chapter, start your own or volunteer remotely.

Group of volunteers smiling at the camera. ll are wearing Trash Hero -shirts

Our Impact up to 31st December 2022

by Lydia on 15/02/2023 2 comments

Every week volunteers around the world put on their yellow t-shirts and commit to working towards a world free from plastic pollution – but what does it really mean to be a Trash Hero?

It means that we are a global movement. Trash Hero is currently active in 139 locations in 17 countries. To date, our movement has mobilised 466,578 volunteers, 120,673 of whom were under 16! We are passionate about including a wide range of people in our activities, and we celebrate this diversity as much as possible.

Being a Trash Hero also means taking regular action against plastic pollution. In 2022 alone, Trash Hero volunteers organised 3,296 cleanups – an average of 9 cleanups a day and 45 kgs per event! This brings our total number of cleanups since 2013 to an incredible 18,206, removing a total of 2,302,862 kgs of trash

We help people reduce single-use plastic through our refill and reuse programmes. To date, we have distributed 106,188 reusable water bottles through our partner network, which includes 673 points where people can refill their bottle for free. This has prevented an incredible 38,8 million single-use plastic bottles from being used and has reduced 2017.572 tonnes of CO2 emissions. We have also distributed 29,520 reusable Trash Hero bags, preventing the use of 10.8 million single-use plastic bags

Trash Hero is also committed to inspiring a new generation of activists! Our dedicated kids programme, which began in 2018, has helped 23,330 kids build sustainable habits. This is done through our story and activities book

As well as hands-on action within communities, Trash Hero is committed to collecting data that can be used to influence policy change on plastic. Trash Heroes have conducted 402 brand audits that have been included in reports holding corporate polluters responsible. These reports have been submitted to the UN negotiations for a Global Plastics Treaty.

But it’s not just about the numbers. Being a Trash Hero means that we feel connected with your fellow volunteers, we are motivated to create change and we are thankful to everyone who supports and contributes to our movement.

And most of all, it means that we are family!

Thank you to all of our volunteers who have been part of the incredible impact that we have had. We can’t wait to see what 2023 brings!

We have been collecting data since December 2013; as of 31st December 2022 these are our numbers!

18,206 cleanups
139 active chapters in 17 countries
466,578 volunteers, including 120,673 under 16s
Responsibly collected and disposed of 2,302,862 kg of trash
As part of the Trash Hero Bottle program, 106,188 reusable bottles have been distributed, avoiding 38.8 million single-use plastic bottles and reducing 2,107 tonnes of CO2 emissions
As part of the Trash Hero Bag program, 29,520 reusable Trash Hero bags have been distributed, saving 10.8 million single-use plastic bags

Do you want to be part of a movement that is dedicated to creating change? Trash Hero cleanups are open for everyone to join – no cost, no sign-up, just show up! Find your nearest chapter here.

Making refill a reality

by Lydia on 13/12/2022 No comments

Sandro Schnarwiler, the managing director of Schnarwiler cosmetics, has been passionate about the problem of plastic pollution for a long time. After watching a television documentary that featured Trash Hero in 2018, he decided he wanted to help. He approached the team with the idea of developing a refill and reuse system for his cosmetic products.

We began discussions with Schnarwiler about developing a range of completely refillable products. By creating such a system, the company could drastically reduce its plastic use and support customers to transition to more sustainable ways of shopping.

‘Sandro Schnarwiler was eager to partner with Trash Hero to make meaningful impact with his business’

A partnership began, resulting in the ‘Love Refill’ product line. It launched with four products (shampoo, conditioner, soap and body lotion) – all-natural, locally made, and cruelty-free in reusable glass packaging. Once the bottle or jar is empty, customers can wash out the bottle and refill at a lower price than their original purchase.

To ensure the system was zero waste from start to finish, the Trash Hero team suggested that even the bulk containers used for refilling individual bottles were washed and reused at the factory, rather than being discarded. This idea was meant with a positive response and Schnawiler showed dedication to wanting to reduce plastic at every opportunity.

Now, the refill network has grown to more than 150 stores all over Switzerland, including the national chain Reformhaus, making refilling easier than ever. As for Schnarwiler, they have found the refillable range to be so popular that it has almost completely replaced single-use products as their core business.

Hotels are now also requesting the products to replace their in-room toiletries. Schnarwiler calculated that a hotel with 200 beds and 80% occupancy provides around 500 throwaway plastic containers per night. This results in more than 180,000 pieces per year or almost 4 tons of plastic waste from just one hotel!

Schnarwiler helps the hotels to fit reusable glass dispensers of products in the bathrooms. As they are refilled, they save both the plastic and the product itself from being wasted.

There are currently 24 hotels signed up to the project, with more in the pipeline!

In another boost for the initiative, Eliane, the winner of Best Female Solo Act at the 2018 Swissmusic Awards, became a brand ambassador for Schnarwiler’s refill lines which in 2022 now include both “Love Refill” and a new range, “Re-use-me.”

She promotes the products and concept of refill to her many fans and last year, together with Schnarwiler, organised a gala performance to raise funds for Trash Hero projects and our refill programmes in Asia. We are incredibly grateful for her support.

Sandro Schnarwiler and Trash Hero started a partnership that has proved refill is possible, practical and profitable in the real world. Since the project began in 2018, it has saved more than 79,000 plastic bottles from being used*!

Schnarwiler is leading by example in the beauty industry. In the long term, refill and reuse systems benefit both the business and the environment and help us work towards a plastic-free future.

Give the gift of a plastic-free 2023

If you want to try out the refills for yourself, or know someone who might like the concept, you can find the full product range and the refill locations online.Schnarwiler, in collaboration with Eliane, has released a fan package containing refillable and reusable products from the ‘Love refill’ range. They have also launched a brand new refillable and plastic-free deodorant and toothpaste in a tube – the first of its kind in Switzerland! In January 2023 they will be releasing a refillable suncream and lip balm!

All Schnarwiler’s products are made and sourced in Switzerland from 100% natural and cruelty-free ingredients. All products are vegan aside from the conditioner which contains a small amount of beeswax.

For each product or refill sold, Trash Hero receives a donation – the details of which can be found in our annual report.

If you’re not in Switzerland, consider a Trash Hero e-card or donation gift to help us continue our work for a cleaner world.

*as of December 2022.

Brand Audit Report 2022: the results are in!

by Lydia on 09/12/2022 No comments

In November, Break Free From Plastic released their 5th annual Brand Audit report. As well as documenting which companies are responsible for the majority of plastic counted this year, it analyses which corporations have been responsible for the majority of plastic pollution for five consecutive years.

The 2022 report consisted of 397 brand audits on six continents; 14,760 volunteers participated, counting and auditing 429,994 pieces of plastic from 4,645 parent companies.

The reports found that these companies were the top polluters for 2022!

The Coca-Cola Company
PepsiCo
Nestlé
Mondelēz International
Unilever
Procter & Gamble
Mars, Inc.
Philip Morris International
Danone
Colgate-Palmolive

Trash Hero contributed significantly to these findings. We submitted 30% (120) of the brand audits used in the report, 6.8% (29,504) of the plastics counted, and 18.2% (2,968) of volunteers that took part were Trash Heroes!

As this is the fifth annual brand audit report, Break Free From Plastic took the opportunity to analyse longitudinal data trends from the five years of data they have collected. They found that Coca-Cola, Nestle and Pepsico have consistently been the top single-use plastic polluters over that time.

Coca-cola has been the worst plastic polluter by a significant lead, with the amount of Coca-Cola branded plastic increasing each year! According to the report, they accounted for 31,000 pieces of plastic collected during the brand audits – representing a 61% increase since 2021! This is unsurprising as a recent report found that their plastic production has increased by nearly 10%!

Break Free From plastic members submitted data from this report at the first annual INC meeting – a meeting of UNEA member governments to discuss the global plastic treaty. This crucial meeting started the negotiation process for the treaty’s terms and included representatives from the plastics industry and civil society groups. The information from the report highlights the need for large corporations to take responsibility for their role in plastic pollution, and it shows that the only way to reduce plastic pollution is to reduce the production of plastic.

We are so proud to be part of such an important movement and play a role in influencing policies that will address the plastics crisis. We want to say a massive thank you to all of the Trash Hero volunteers who have contributed to this data over the years. We have been collecting data for this project since it began, and seeing it be part of such an important event makes the hard world worthwhile.

Thank you to Break Free From Plastic for analysing all the data and representing our views at the INC1 this week.

Small actions lead to big impacts!

by Lydia on 16/08/2022 No comments

Our half-year numbers are in!

Our half-year numbers are in, and they make us so proud of every single volunteer who has contributed to the impact of the global Trash Hero movement – whether they joined one cleanup or 100!

In just six months in 2022, 26,666 volunteers (of which 8,098 were under 16) completed 1615 cleanups, collecting 53,102 kg of trash.

That’s an average of 9 cleanups and 265 kg of trash per day!

We have been collecting data since December 2013, and as of 30 June 2022:

We have completed 16,525 cleanups
We have 159 active chapters in 17 countries
438,503 volunteers have joined us, including 111,608 kids
We have responsibly collected and disposed of 2,207,236 kg of trash
As part of the Trash Hero Bottle program, 104,688 reusable bottles have been distributed, avoiding 38,211,120 single-use plastic bottles and reducing 1989 tonnes of CO2 emissions
As part of the Trash Hero Bag program, 29,445 reusable Trash Hero bags have been distributed, saving 10,747,425 single-use plastic bags

Since January 2022, we have welcomed 11 new chapters to Trash Hero; however, this year, we have seen a decrease in the total number of active chapters.

We must recognise the pandemic’s impact on volunteers, not just with Trash Hero but across all charitable organisations. Although Covid-19 restrictions have been lifted in most countries, the impact of the lockdowns and the economic fallout still affect many communities. Many of our volunteers have had to change locations or professions to ensure they can support themselves and their families. This, unfortunately, means they can no longer commit to regular activity – but the door is always open if they feel able to return.

As Trash Hero World, we will continue to support our volunteers in every way possible. We organise regular catch-ups with our chapter leaders and country coordinators and provide mentorship and guidance with every step of the way.

And thanks to this momentum, we continue to see incredible numbers in terms of trash collected and volunteers who have taken part.

How do we get this data?

During every cleanup, our chapter leaders will record data – the number of volunteers in attendance, the weight of the trash collected and how many kids have taken part – which is then published on their social media accounts and uploaded to our database. Anyone can see the live statistics on our website. This data is checked every month to ensure it is consistent and correct.

Why do we collect data?

Collecting data helps us assess and celebrate our impact: seeing how much waste we have removed from shorelines, mangroves, cities, and rivers helps to keep us motivated and inspired. But also, this data is essential to share with researchers and our partners. Data equally helps to reinforce our message of reducing plastic at the source, showing people how much waste we produce, how many people want it stopped and how effective refill and reuse solutions can be.

We also share a more detailed analysis of the trash collected with researchers and campaigners so that they can push for change at the global level.

All of our data is publicly available as part of our commitment to being transparent.

All that we have achieved so far has been down to the dedication and commitment of our incredible volunteers. We want to say a huge thank you to them! Organising cleanups and collecting data takes time and energy, and our volunteers’ passion drives our movement.

Check out their work in the video below, and share it with someone you think would enjoy it:

Has this inspired you to join us? Find out more about starting a chapter here or email us.