Being a Trash Hero has become a way of life for thousands of volunteers around the world. Our simple and non-confrontational actions to reduce plastic waste can be integrated seamlessly into any cultural setting.
Here is a wonderful example in Bali, where the local Hindu community has made cleanups part of its religious rituals. The connection is powerful: linking sustainable practices with tradition makes them more socially acceptable. It turns “that problem” (external) into “our problem” and eventually “our responsibility”.
This is one of those rare videos where you feel that change happening through the screen. Our thanks to the talented videographer, Johan Wahyudi, who captured it all on Banyu Pinaruh day last year.
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