Exposing the hidden cost of sachets

by Lydia on 15/08/2023 No comments

Lightweight, brandable, airtight, and cheap: sachets embody plastic’s most appealing qualities. As single-serving pouches, they are touted as affordable for low-income households. Yet, the actual cost of sachets extends far beyond their price. Their short-lived life triggers serious environmental, health, and social impacts, particularly in the very communities they claim to assist.

The first record of commercially sold sachets was in the 1980s by Unilever’s India subsidiary, Hindustan Unilever Ltd (HUL). They targeted lower-income areas with small quantities of shampoo, sold in plastic pouches for just 1 rupee ($0.01). By the turn of the century, 70% of all shampoo in India sold was in sachets and companies such as Nestle SA and The Procter & Gamble Company had also jumped on the bandwagon.  A staggering 2 billion sachets containing shampoo, laundry detergent, candy and more are now sold daily. These sales amount to enough sachets per year to blanket the entire Earth’s surface.

So why did we, and 116 other organisations globally, sign a letter asking for them to be phased out?

A means to exploit the poor and undermine local culture 

In the Global South, sachets are marketed aggressively at low-income households. At first, they may appear as an economical choice for families with low weekly earnings. A closer examination of the prices per 100g or 100ml (the “unit cost”) reveals that sachet products are frequently pricier than their counterparts in bottles or larger containers. The packaging also encourages the use of more product than may be necessary, resulting in more money lost over time. The price difference becomes worse over time. A 10ml shampoo sachet is used for one wash, while a 200ml bottle enables 20+ washes with less shampoo per wash. 

The takeover of sachets has meant traditional refill systems and the use of natural packaging have been forgotten. Before they flooded the market, families would bring their containers to shops, and shopkeepers would measure out portions of items such as sugar or cooking oil catering for all sizes and needs with no environmental impact.

The epitome of throw-away culture, but where is  ‘away’?

A typical sachet has an airtight inner plastic layer that protects the product, a foil barrier against moisture and heat, and an outer flexible layer that can be printed on. An adhesive holds it all together.

This small, single-use, yet durable design creates big environmental impacts. Their light weight means they often end up in forests, rivers, and oceans. From here, animals mistake them for food and get sick or even die after consuming them. Discarded sachets also worsen flooding by clogging waterways and drains, leading to more water-borne diseases. For something that is used for seconds, they have a very long-lasting impact!  

For recyclers and waste pickers, sachets have no value. The layers of cheap materials and adhesive render them unrecyclable and expensive to manage. So there is little incentive to collect them, as nothing useful can be done with them. . Former CEO of Unilever, Paul Polman, has said: “Packaging this small and with such little value has proved impossible to collect at scale, let alone recycle. We need to get rid of harmful sachets for good”. And he is not the only one who has spoken out. Unilever’s President for Global Food and Refreshments, Hanneke Faber, branded their multilayer design as ‘evil’ due to its non-recyclability. 

Producer responsibility: a burning question

Despite this, sachets continue to be sold in areas where waste collection infrastructure is non-existent. If not ending up in nature, the fate of most sachets is either a dumpsite or, more commonly, some form of burning. This is highly toxic, being detrimental to both human health and ecosystems, as well as contributing to the climate crisis. 

Various “recycling” schemes promoted by the producers of sachets often turn out to be little more than burning them, often as fuel for barbecue stalls or laundries, where they pollute further.

In 2017, Unilever invested in “revolutionary” chemical recycling plants in Indonesia that claimed to solve the problem of sachets. Just two years later, they quietly shut down the project. This was due to the ‘logistical difficulties of sachet collection and the challenging economics around the end product.’

In 2019, Unilever announced plans to support refill systems. They planned vendor machines in the Philippines to refill containers with shampoo and conditioner. Reuters visited the sites of these refill stations and discovered that Unilever had removed them after just one month. 

So, what is the solution?

Products sold in sachets can be sold as part of a refill system, but companies are reluctant to invest in the infrastructure needed.  Sachets are cheap to produce and so make more profit.  So they continue to focus on ways to better managing waste instead of avoiding it in the first place. 

We need companies to stop pushing unproven and harmful processes such as ‘chemical recycling’ as a solution. We need them to stop allowing poor communities, our planet and climate to bear the brunt of sachets devastating costs. We need them to commit to safe and sustainable reuse and refill systems that are accessible to everyone.

If you agree that plastic sachets should be phased out, then share our Instagram post so more people see the true cost of sachets! 

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LydiaExposing the hidden cost of sachets

Busting the myth: plastic credits and their impact on plastic pollution

by Seema on 04/07/2023 1 comment

“With every product sold, we’ll recover 1kg of ocean-bound plastic. Together, we can stop plastic pollution”

Have you ever seen a claim like this? We have. As a network that organises thousands of cleanups every year, Trash Hero is often approached by companies offering so-called “plastic offsetting”. We are offered cash for trash, in return for joining a “plastic credits” scheme. 

The plastic credits industry is experiencing rapid global growth, with plastic producers queuing up to be certified. With a contribution to a middleman – like Verra or Plastic Bank – they can buy themselves “plastic neutrality”, supposedly achieved by balancing a portion of their production with a collection of plastic waste. 

Trash Hero has always refused to take part in these schemes. Why? Let’s delve deeper into the concept of plastic credits and the impact they have on plastic waste.

What are plastic credits?

Plastic credits are tradable certificates that represent a specific amount of plastic waste, typically 1 metric tonne per credit. This waste has either been recycled, picked up as litter or prevented from entering the environment. It can be made up of any type of plastic and can be from any location worldwide, but is typically “ocean-bound”, meaning it was collected within 50km of a coastline. 

The credits are issued by third party brokers that manage the collection or recycling, authenticate the origin and track sales to avoid fraud. Each broker has its own set of rules, standards and pricing for credits and there is currently no regulation of the market.

The credits confirm the amount of plastic “recovered” in the buyer’s name and entitle them to claim several different things:

  • Their products, made from the same quantity of plastic, are “plastic neutral”
  • Their products, if the credits are for recycled material, are made from “recycled plastic” (even if actually made from virgin plastic).
  • They are helping to solve the plastic pollution problem, despite continuing to produce plastic that is toxic and polluting.

This is problematic in many ways.

Permitting “business as usual”

Plastic offsetting allows companies to say they are doing something about the problem, while continuing to produce plastic. It is easier and cheaper to buy plastic credits than to implement packaging and delivery systems that would reduce their plastic output – widely recognised as the only real means of stopping pollution. 

The credits, and the marketing around them, give the false impression that something is being done about the crisis and reduce public pressure to build alternative systems.

Do they really balance?

Different types of plastics possess unique physical and chemical properties that influence their environmental impact. But with plastic credits, there is no principle of “like for like”. Can a tonne of plastic water bottles removed from an urban dumpsite really offset the production of a tonne of low-value plastic sachets that can never be recycled and might end up in the ocean? Or a fast fashion clothing line that releases microplastic fibres into the air and water during use? These decisions are in the hands of the brokers. 

What happens to the waste that is collected?

This is another issue that complicates the “offsetting” calculation. “Recovery” of plastic waste has no universal definition, and in practice has been shown to include disposal in open dumpsites and various methods of incineration – all of which have serious, long term impacts on the climate and human health. In our experience, most waste that is collected from nature is mixed, contaminated or degraded and only a small percentage can be recycled – or, more likely, downcycled. 

Even in the ideal case, plastic never ‘disappears’ when it is recovered. Clean PET bottles may be recycled once or twice at best, then must be landfilled or incinerated. It is misleading to suggest recovery of any sort can negate the impact of creating new plastic destined to meet a similar end, just a short while later.

‘In our experience, most waste that is collected from nature is mixed, contaminated or degraded and only a small percentage can be recycled’

Challenges with additionality

Additionality refers to the concept of demonstrating that the waste collected through plastic credits is in addition to what would have been collected anyway, without the credits being purchased. This is not the case if credits come from trash collected by existing waste pickers, or that is diverted from going to an existing recycling programme. However, this is nearly impossible to check or adjudicate. There is a worrying lack of independent standards, transparency and oversight in the industry.

Perpetuating waste colonialism 

Aside from the issues of calculation, plastic credits raise significant social and ethical considerations. The majority of companies participating in these schemes are large corporations located in developed countries, predominantly in the Global North. Whereas most, if not all, of the projects that collect plastic waste are based in less developed countries, primarily in the Global South.

By purchasing these credits, corporations take advantage of cheap labour costs and more lenient environmental and health and safety regulations. This dynamic perpetuates an already unfair situation. Waste workers and waste pickers in less developed countries of the Global South continue to bear the harmful consequences of handling low-value plastic waste that is often exported from developed countries in the first place.

For all of these reasons, Trash Hero will never take part in any plastic offsetting programme.The goal of our cleanups is to engage and educate the community to reduce waste, not to enable plastic producers to greenwash their image and continue creating trash for us to pick up forever. 

You can read more about the issues of plastic credits on the Plastic Solutions Review website, GAIA’s Plastic Neutrality briefing or watch the Break Free From Plastic webinar here 

Note: all Trash Hero cleanup participants are volunteers and do not receive any form of financial compensation, including expenses, for their work.

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SeemaBusting the myth: plastic credits and their impact on plastic pollution

What’s the connection between what we throw away and the climate?

by Lydia on 15/05/2023 No comments

We currently produce an enormous quantity of waste, especially plastic. This overproduction, and the resulting mismanagement, directly increase greenhouse gas emissions and the effects of climate change. 

A recent Global Alliance Incinerator Alternatives (GAIA) report reveals the ‘clearest and most comprehensive evidence yet’ that a zero waste approach would totally transform this situation by reducing emissions and mitigating the effects of extreme weather. 

In this blog post, we break down some of their key findings. 

  1. Separate food waste to reduce methane emissions

Composting is a game-changer when it comes to reducing methane emissions and is better for the planet than recycling. When organic waste, like food scraps, decomposes in landfills, it produces a high amount of methane, which is released into the atmosphere. But by separating it, we can ensure it is composted to create nutrient-rich soil. According to the GAIA report, composting our organic waste will reduce methane emissions from landfills by a whopping 62%. And when we add mechanical recovery and biological treatment of residuals, we can reduce these methane emissions by an average of 95%!

  1. Reuse and refill to reduce emissions from fossil fuels

Plastic, over 95% of which is derived from fossil fuel, leaves a massive carbon footprint – creating emissions at every stage of its lifecycle. A staggering 44% of plastic is used for packaging or disposable items. By promoting refill and reuse systems and embracing a zero-waste approach, companies and local governments can easily reduce non-essential plastic use.

This will drastically decrease our fossil fuel-related emissions, as well as our dependency on oil and gas.

  1. Stop burning trash to cut greenhouse emissions

Incineration in various guises, such as ‘plastic-to-fuel’, is often promoted as a “solution” for plastic waste. The GAIA report shows that this is a very expensive, energy-intensive and inefficient process. It also creates a ‘lock-in effect’ that guarantees climate emissions for years to come. A study in Seoul, a city that relies significantly on incineration, found that the emissions from incineration were five times higher than from landfills. Although limited studies have been done on the impact of incineration, it is widely accepted that burning plastic has severe climate, environmental, and health impacts. 

  1. Ban plastics to build resilience against extreme weather events

Flooding is becoming more frequent due to climate change, and studies have found that mismanaged waste exacerbates the situation. Plastic waste clogs drainage systems, so much so that Rwanda, Tanzania, and Uganda all banned plastic bags following severe flooding. Discarded waste is a breeding ground for insects known to spread diseases.

In Manila, for example, the dumping of solid waste was identified as a significant factor in the high levels of infections during floods and their aftermath. A zero-waste approach would eliminate this waste, meaning we can mitigate the impact of severe weather events.

  1. Use compost to improve soil health

The final benefit of zero waste that we will discuss here – as there are many more – is how composting can improve soil health. Our planet’s soil, a crucial element of ecosystems, is facing significant impacts from climate change. Soil moisture decreases due to higher air and soil temperatures, leading to aridity and desertification. This, coupled with erosion, could reduce food production by 25% by 2050. Compost provides an easy solution by improving soil organic matter, increasing its capacity for nutrient storage, and improving water absorption, strengthening soil resilience to climate change. Composting also reduces pollution, landfill waste, soil erosion, and surface and groundwater contamination, making it a valuable tool for adapting to climate change.

Do you want to start reducing waste? You can find out more about how to compost at home in our blogpost: The best recycling was invented by Mother Nature or you can read our tips for reducing plastic waste (it might not be the advice you expect!)

Want more information and waste and the climate? Read the executive summary of the ‘Zero waste to zero emissions’ or the full report.

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LydiaWhat’s the connection between what we throw away and the climate?

The best recycling was invented by Mother Nature

by Lydia on 22/03/2023 No comments

What’s the easiest and most effective recycling in the world? Recycling that you can do yourself at home? The answer may surprise you: organics!

Separating and recycling organics – food and garden waste – is often overlooked when we talk about improving waste management but in truth it is the key to making a circular economy a reality.

Investment in recycling food will have a far bigger, wider and more immediate impact than any equivalent investment in recycling plastic. It needs fewer resources and is much less complicated. To go zero waste, start with food!

So why is recycling food waste, also known as composting, so important? 

5 reasons why composting is the foundation of zero waste

  1. It reduces the amount of waste sent to landfills

By weight, food makes up the biggest proportion of our household trash. By separating food and other organic waste and composting it, the amount of waste sent to landfill can be reduced by half or more – up to 70% in some Asian countries. That’s a huge reduction when we consider we are rapidly running out of space to contain our trash – and spending ever more public funds to deal with it. 

  1. It prevents greenhouse gas emissions

Food waste piled up in a landfill is starved of oxygen. This leads to anaerobic decomposition – a process that creates methane as a by-product. Methane is a greenhouse gas 80 times more potent than carbon dioxide over its 20 year lifespan, and a major factor in driving climate change. Around 15% of methane produced globally comes directly from food rotting in landfills. 

  1. It makes landfills safer

All that methane can build up inside the landfill, and is very flammable. Spontaneous fires are common, especially in poorly managed sites. Burning trash produces dangerous toxins and can spread quickly, contributing to disasters such as the fatal collapse of a landfill in Indonesia in 2005.

Rotting food also releases water that starts to dissolve non-organic waste such as plastic or batteries. The resulting toxic black liquid, known as leachate, can leak into the soil and contaminate water sources. Ammonia and mercury in the leachate are responsible for the “dead zones” in rivers.

  1. It makes other recycling easier

With food and other organics out of the picture, recycling non-organic materials becomes much easier! Dry, non-contaminated glass, metal and plastic can be sorted and recycled more effectively and also fetch a higher price in the market – an important incentive that boosts recycling rates.

  1. It’s infinite and helps nourish the soil

Food waste is infinitely recyclable – something that cannot be said for plastic. Food that is composted can be returned to nourish the soil naturally (avoiding synthetic fertilisers) and grow more food. This cycle can be continued forever with almost no additional resources required. It seems incredibly wasteful – if not a little crazy – to spend money piling food up in a landfill, even without considering the other ill effects of doing this. 

So how to start recycling your food waste?

If you live in the countryside, or have access to a garden, it’s easy: compost! We have a simple guide on how to do this on our kids’ website. Almost everything that grows can be composted, which makes food one of the easiest things to recycle – although there may be exceptions depending on the technique you choose.

If you live in a city or have limited outdoor space, it gets more tricky. But it is still doable, without smell or mess! The first option is to look for a community composting service or facility. Many municipalities offer food waste collection, or there are often private enterprises who offer a similar service, such as Urban Compost in Bali.

Other cities have adopted a community garden approach, where organic waste can be dropped off in a nearby green space and the compost bins are managed by a volunteer team. Brussels has a network of hundreds of these collective compost sites. There are also many resources available online if you are motivated to start your own project where you live.

The second option is to manage the waste yourself. This is more challenging, especially in a small apartment, but it is especially worthwhile if you have houseplants or a balcony garden that would benefit from the compost you make. Again, there are many resources online for how to compost in a small space. Two techniques we have used and had success with are bokashi and vermicomposting. Bokashi is the easier and more flexible option, but still needs a patch or container of soil in order to fully break down.

Conclusion

Food recycling – or composting – is the most effective form of recycling we have. Food represents the biggest part of our waste stream and, unlike plastic, it is not complicated to recycle, requires minimal resources and can be done an infinite number of times. It vastly reduces the size of landfills, avoids disastrous greenhouse emissions and environmental pollution, and improves the ability to recycle other materials. Get rotting today!

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LydiaThe best recycling was invented by Mother Nature

How to maximise the impact of single-use plastic bans?

by Lydia on 13/02/2023 No comments

Last month England joined the growing list of countries that ban various single-use plastic items. Starting in October 2023, items such as plastic plates, cutlery, takeaway food containers and more will no longer be available in restaurants, retailers or the hospitality industry. The government is hoping it will drastically reduce the amount of single-use plastic used in England. 

Single-use plastic bans are becoming increasingly popular as pressure mounts to reduce plastic pollution worldwide – and they are undoubtedly a step in the right direction. However, successful results are not guaranteed. 

California’s plastic bag ban in 2014 led to an 85% drop in single-use plastic bag use in stores and a 60% reduction in plastic bags found polluting rivers. On the other hand, when Kenya introduced a similar ban in 2017, a black market for plastic bags developed. The country struggled to prevent these hard-to-recycle bags from plaguing the streets and waterways. 

So why does some legislation result in a reduction in plastic pollution and others not? What can be done to ensure that a ban is having the desired effect?

 

What is being banned? 

Many single-use plastic bans target low-hanging fruit such as straws, thin plastic bags or cutlery. In reality, these types of items make up just 2-3% of the single-use plastics produced, so the impact is naturally limited. 

In July 2022, India introduced such a ban. It has mainly affected local market stalls and street food sellers. With low profit margins and no resources to switch to alternatives, these members of the community have struggled to adhere to the new regulations. The ban in India has, so far, not produced the desired effect

Critics have suggested that the ban should instead have targeted the far greater amounts of plastic packaging created by supermarkets and multinational companies, for everyday items such as toiletries and food. This packaging is often multi-layer, making it impossible to recycle, and is often designed with branding and cost-cutting (as opposed to functionality or sustainability) in mind. Big companies also have greater resources to make such a change.

In France, the government did target retailers with a ban on plastic fruit and vegetable packaging in January 2022 and, more recently, banning the use of takeaway containers when eating inside a restaurant. This has proven much more effective, although it has not been easy: some sectors of the fast-food industry have used the energy crisis as an excuse not to invest in the changes needed to meet the new regulations. 

What should replace the banned items?

The temptation, following the announcement of a plastic ban, is to immediately search for a paper or “compostable” version of what was previously used. Ideally however, a ban should be part of a long-term transition towards a zero waste economy. It should be seen as an opportunity to target the throwaway culture in general. Rather than replacing plastic with more single-use items, a ban should support reuse systems for producers, retailers and consumers. 

By encouraging companies to innovate, such systems can be created, tested and evaluated before the ban is implemented. People and businesses will have time to prepare, ensuring less resistance to the new regulations. These changes can further be supported by providing subsidies for investments in reusables and deposit return schemes. 

How is the ban communicated?

 

Any ban needs to have a clear communication strategy for producers, retailers and consumers. If you don’t know about a ban, or you don’t understand it, how can you follow it? Bans are often portrayed as restrictions on freedom or consumer choice. By helping the public understand the reasons for the ban and framing it as an opportunity, governments can help people feel they are an essential part of a movement towards a better and cleaner world – which they are!

Once a ban has come into force, it is also vital to share its success and show people the positive impact they are having with their actions. A great example of a well-communicated media campaign is in Morocco. The government used artists, celebrities and community cleanups to help introduce its plastic ban in 2016.

Is the ban enforceable?

People and businesses affected by a ban will often try to find exceptions or loopholes that will allow them not to cooperate. 

Generally, governments use fines against law-breakers, but these can be costly and very difficult to enforce on a large scale. For example, in New York, USA, a plastics ban was introduced in 2020, but very few of the businesses failing to meet the regulations have suffered any consequences. Therefore, people continue to use the items that have been banned.

The key to consistent enforcement is social pressure. If a ban is generally accepted by the public and the reasons for it understood, any violations will naturally be called out. This reduces the investment needed by governments to monitor and chase up infringements.

This of course goes hand-in-hand with a good communication strategy, as mentioned above.

Single-use plastic bans are essential in reducing plastic pollution worldwide and play a significant role in shifting towards a zero waste society. However they need to be done in the right way. With the correct items included in the ban, support for systemic change, a well-communicated campaign and social enforcement, they can be transformative rather than an expensive waste of time.

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LydiaHow to maximise the impact of single-use plastic bans?

Winter is coming, plastic has to go: how the ongoing fuel crisis is linked to the plastics industry

by Lydia on 20/10/2022 No comments

A fascinating new report, ‘Winter is coming’ by Break Free From Plastic and CIEL, explores how the ongoing fuel crisis is linked to the plastics industry. 

The Russian invasion of Ukraine in February 2022 has affected energy supplies and, consequently, prices worldwide. This is especially true for European countries that rely on Russia for oil and gas – in 2020, Russia supplied 38% of the EU’s gas and 22% of their oil. By August 2022, it became clear to the EU that they were facing a severe energy crisis and limited supplies of oil and gas meant that prices continued to soar. There have been warnings of power cuts lasting up to 3 hours to try and save energy, and millions of people are concerned about how they can afford to stay warm over what could be a freezing winter. 

In response to these concerns, the EU set a target for all member countries to reduce their energy consumption by 15% by 31 March 2023. To help achieve this, governments have been advising consumers about how they can reduce their energy use. For example, Germany recommended that its citizens take cold showers and limit the use of their heating.  However, industrial use of oil and gas continues unabated, with no government advice or restrictions to date. 

So how does this relate to plastic? 

Currently, the plastics industry is the largest consumer of oil and gas in the EU, accounting for 8% and 9% of the EU’s final consumption in 2020, respectively 1 . It overshadows any other industry, including steel, automobile manufacturing, machinery, food, and beverages. Within the plastics industry in the EU, over 40% of end-market plastics produced are instant waste – single-use plastic packaging. 

The EU and its member states have been leaders in tackling the plastics crisis. In 2018 the EU released its Plastics Strategy, which aims to ‘transform the way plastic products are designed, produced, used and recycled’ and is described as ‘a key element of Europe’s transition to a circular economy’ 2 . In 2019 they announced the Single Use Plastics Directive that set a collection target of 90% for recycling single-use plastic bottles by 2029. 3 This leadership was particularly evident at the United Nations Environment Assembly (UNEA) in March 2022, when there was a historic advance in negotiations for a global agreement to tackle plastic pollution.

Despite all that the EU has tried to do to reduce plastic pollution, there has been no mention of placing a cap on the production of unnecessary plastic or restricting the activity of the petrochemical industry. This, despite their significant contribution to climate change and their continuing depletion of precious oil and gas reserves. 

The report found that if plastic packaging was reduced by 50% and the target of 90% recycling was achieved, this would lead to a reduction of 6.2 billion cubic metres (bcm)  of fossil gas and 8.7 million tonnes of oil at the EU level compared to 2020. These figures are equivalent to the oil and gas consumption of the entire Czech Republic in 2020.4

The report concludes that, rather than seeking new trade deals for fossil fuels, this situation presents the EU with a unique opportunity to address the energy, climate and plastic crisis. Immediate and drastic action should be taken to reduce the production of unnecessary and excessive virgin plastic by implementing the Plastics Strategy from 2018 and the Single Use Plastics Directive from 2019. In turn, this would significantly reduce greenhouse emissions, reduce plastic pollution and free up the limited energy supplies. The oil and gas that would have been used to produce plastic could instead supply millions of people with reliable and more affordable energy over the winter. 

You can read the Executive Summary of the report or the full report

Footnotes & further reading:

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LydiaWinter is coming, plastic has to go: how the ongoing fuel crisis is linked to the plastics industry

Ocean Conservancy withdraws damaging 2015 report

by Lydia on 25/08/2022 4 comments

On 10 July 2022, the influential US non-profit organisation, Ocean Conservancy, issued a formal apology to more than 700 organisations for the damage their report, ‘Stemming the Tide’, has caused since it was released in 2015. In addition, they rescinded the report, removing it from their website and have ceased all promotion of and reference to it. 

The prominent and oft-cited report claimed that the majority of plastic entering the ocean came from a small geographical area in East and Southeast Asia. It named five Asian countries (China, the Philippines, Indonesia, Vietnam and Thailand) as those responsible for more than half of the plastic polluting the world’s oceans. It created a damaging narrative that would influence the response to the plastic pollution crisis for years to come.

Alongside their apology, the Ocean Conservancy shared two peer-reviewed journals that more accurately highlighted the roles and responsibilities of all nations in preventing plastic pollution from entering the ocean and examined holistic solutions founded on the principles of circular economy 5.

Why was the report so damaging?

The report presented a flawed analysis of the problem – focusing on reducing ‘leakage’ rather than reducing production. It ultimately failed to recognise the sizeable contribution of wealthier, more developed countries to the ongoing plastic crisis, as well as promoting incineration and other false solutions

For decades, countries in the Global North have overproduced plastic and promoted recycling, rather than reduction, as a long-term solution. Sadly, “recycling” systemically involves large quantities of waste being exported to developing countries for processing, putting immense pressure on waste management systems that are already struggling. The report failed to recognise this practice and its impact, instead creating a narrative that Asian countries were responsible for the crisis. This enabled the Global North and plastic producers to continue business as usual, as the problem lay elsewhere.

The Ocean Conservancy also promoted false solutions in the report, primarily the incineration of plastic, which was a cause for concern in many ways. Incineration contributes to climate change by releasing dangerous levels of toxins and greenhouse gasses into the atmosphere, leading to health problems for those exposed to or living close to, the incineration plants 6. It also traps municipalities into producing more waste to feed the machine, disincentivising waste separation and encouraging more use and production of plastic.

By condoning this ‘solution’ in the report, governments were galvanised to adopt and promote it. It undermined the hard work of many NGOs in the region who were fighting incineration and created severe obstacles to positive change that would help reduce plastic pollution.

Why was the report retracted?

In 2015, in response to the report being released, over 700 organisations, signed an open letter that critiqued the report and pointed out the potential impacts such an inaccurate report can (and did!) have. Environmental groups worked hard to try to correct the narrative. They provided evidence about the organisations that largely came from the Global North, that were responsible for the thousands of tonnes of plastic waste entering the environment. They also worked hard to debunk false solutions such as waste incineration, ‘waste to energy’ and chemical recycling. 

You can read more about the science behind these here – a new website by Break Free From Plastic that analyses proposed ‘solutions’ and uses science to debunk greenwashing and myths surrounding how we should be dealing with plastic pollution.

Thanks to their hard work, and the perseverance of many organisations, including GAIA and Break Free From plastic, the Ocean Conservancy finally rescinded the report and recognised its failings and inaccuracies: 


“In Stemming the Tide, Ocean Conservancy focused solely on minimizing the amount of plastics entering the ocean. We investigated and included incineration and waste-to-energy as acceptable solutions to the ocean plastic crisis, which was wrong. We failed to confront the root causes of plastic waste or incorporate the effects on the communities and NGOs working on the ground in the places most impacted by plastic pollution. We did not consider how these technologies support continued demand for plastic production and hamper the move to a circular economy and a zero-carbon future. Further, by focusing so narrowly on one region of the world (East and Southeast Asia), we created a narrative about who is responsible for the ocean plastic pollution crisis – one that failed to acknowledge the outsized role that developed countries, especially the United States, have played and continue to play in generating and exporting plastic waste to this very region. This too was wrong.”

What happens now?

Since the Ocean Conservancy released the apology and retraction, many organisations have been working with them to help repair the damage done. 

Froilan Grate, Regional Director of the Global Alliance for Incinerator Alternatives (GAIA), has said that they are, along with the members and allies from the #breakfreefromplastic movement, “taking steps with the OC to restore the much-needed justice for the impacted communities in Asia.” 

You can read GAIA and Break Free From Plastics’ full response to the apology here.

As an organisation with an active presence in Southeast Asia, Trash Hero World is delighted to see this report being retracted. While these countries are indeed on the front lines of the plastic crisis, blaming them for the situation was unfair and unwarranted. We look forward to the work Ocean Conservancy will do to repair the damage done and hope that they – and others – will now support the good work towards real, zero waste solutions that is being done in the region.

If you see this narrative anywhere – of these countries being blamed for ocean plastic or the promotion of incineration as a solution to plastic waste – then please help to debunk this myth and share this blog post so we can finally stop this false perspective from spreading. 

Footnotes:

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LydiaOcean Conservancy withdraws damaging 2015 report

5 tips to reduce plastic waste in the wider world

by Lydia on 01/08/2022 2 comments

Changed your habits? Now it’s time to change the world!

Lists of advice on how to reduce your plastic use are all over the internet. If you’re reading this, perhaps you already own a bamboo toothbrush, carry a reusable bottle and bag and shop at refill stores. Maybe you separate your waste like a pro and made other zero waste swaps that have reduced the amount of plastic you use in your day-to-day life. In which case, congratulations! It’s not always easy, but being the change you want to see and leading by example are the best way to start your journey to reduce plastic pollution.

Everything you do in this respect helps to normalise the concepts of reuse and refill and hopefully inspires others to do the same.

But although you are doing your part, it might feel like nothing is changing in the wider world: in the news, you see there are still millions of tonnes of plastic being produced each year. Other than avoiding plastic in our own lives, what can we do to stop this? 

As individuals it may feel like there is not much we can do. But at Trash Hero, we have found there are there are many easy actions that can help get companies, communities and governments on board to support the reduction of single-use plastic. 

We’re happy to share them with you here. If you are ready to go a step further on your zero waste journey, read on for our five top tips to reduce plastic in the world around us.

1. Learn to spot greenwashing 

the image on the left shows a bottle that says 'hello I'm a paper bottle' the image on the left shows that label being removed to show a plastic bottle underneath

Greenwashing is when a business promotes its products or practices as “eco-friendly” or “sustainable” when actually they are not. Many cases of greenwashing are easy to spot, but some are much harder. 

When a big company uses green colours, or images or language suggesting “nature” to market a product in throwaway packaging, this is a sure sign of greenwashing. But it can also be more subtle. Many fashion brands put out “sustainable” clothing lines and boast about their eco-credentials, when these products make up only a tiny percentage of their output.

You can find more examples and information on our greenwashing factsheet

Other resources include our handy toolkit for spotting greenwashing and a new website dedicated to the topic.

Why do we need to spot greenwashing at all? Because the practices give people the impression that something is being done about issues like plastic pollution and climate change. They allow companies to get away with doing, in reality, very little to solve environmental problems. Greenwashing is so prevalent and considered so serious that many companies are now being sued for making false claims about their sustainability.

If we can spot greenwashing and expose it to those around us, it helps to keep the pressure on companies to make real changes to the way they operate. You could even share your observations on social media!

2. Change the story 

Three girls from thailand are crouching on the floor putting an arm in the air triumphently. They are smiling at the camera in front of a trash hero Ao Nang sign


Since the 1970s companies have been pushing the blame for the pollution they cause onto consumers and governments. With single-use plastic, they tell a story about “litter” and “irresponsible people” and say the problem can be solved with education, better recycling and waste management.

The reality is that many multinational companies have designed pollution into their packaging and delivery systems. They continue to produce single-use plastic in the face of evidence that it is toxic, not easily recycled, damages our environment and causes climate change. Why? Because it is cheaper for them to do so: the old reuse and refill systems (that single-use plastics replaced) required having employees and infrastructure. Now, we are expected to throw packaging away and let someone else deal with it.

It is important that people understand they are not to blame for the current crisis. Instead, plastic pollution needs to be stopped at its source. Large companies can change the way they package their materials, ‘turning off the tap’ of plastic, not relying on public services to mop up their mess. 

A great way to help others understand about the wider changes needed to solve the problem of plastic, is to share this short animation, The Story of Plastic. If you would like to know more, search for the full-length documentary version, which explores the issue in depth.

3. Do a brand audit 

Two images. One shows a girl with a piece of paper filling in information and one shows a man crouching down and collecting cans. There are also plastic bottles in the picture

 

Another effective way of holding multinational companies accountable is to collect data about them. There is an easy way for individuals to get involved in this, in the Brand Audit Report, a global citizen science project organised by Break Free From Plastic.

A brand audit is ideally carried out on litter picked up at a cleanup, but it can also be done on items in your household trash. It involves recording the brand and type of each plastic item found. For example, how many plastic Coke bottles or how many plastic Nestle sachets there are. Break Free From Plastic have been organising brand audits since 2018 and from the data they collect they produce a report that identifies the top polluters. These yearly reports have played a huge part in shifting the narrative from plastic waste being the responsibility of citizens to that of the producers. 

Contributing to this data is a fantastic way to increase the pressure on the top polluters to change the way they package their products. 

Get in touch with your local Trash Hero chapter to see when they are next doing a brand audit or conduct your own! This year, you can send in your contribution up to the end of September.

4. Support a zero waste business

Trash Hero bottles next to a sign in a cafe that says 'bring your own'

 

Maybe your favourite cafe gives a discount for bringing a reusable cup, or you have a local deli that lets you bring your own container for cheese or cooked meats. Businesses such as these are encouraging people to use less plastic and supporting a sustainable business model that undoubtedly has a positive impact on the environment. 

When you find such a place, it’s a great idea to support them. Some ways to show support are to tell your friends about it, share their page on your social media or tell the staff that you support and love what they are doing. If you don’t have such a shop in your area, why not try starting a conversation about refills by asking if you can use your own cup or container and explaining why.  

The more we support businesses that are implementing real solutions to the plastics crisis, the more that will open! And, consequently, more pressure will be put upon larger companies to do the same.

5. Become a Trash Hero

four photos with groups of people smiling and looking at the camera, they are all wearing trash hero t-shirts. A mix of adults and children, some are collecting plastic

 

No cost, no sign up – just show up! It is that easy to become a Trash Hero. 

Our Trash Hero chapters do weekly cleanups which have an immediate and positive impact on the environment. After each cleanup the volunteers come together to discuss the waste they have just removed and think about where it came from.

These activities allow us to engage with a wide range of people from the local community, which is a great way to get everyone from schools, businesses, families and local government thinking about waste – and hopefully, start to implement real changes to reduce the plastic they use. 
Find a Trash Hero near you or get in touch to find out how to set up your own chapter.

 

Whatever you chose to do beyond changing your own lifestyle, the most important thing is that you are doing something. It can feel a little overwhelming at times, but remember small changes done by many people lead to big impacts! To keep yourself inspired make sure to follow us online and tag us in any tips you have to reduce plastic across the globe!

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Lydia5 tips to reduce plastic waste in the wider world

Growing Plastic Plants: Microplastics in Agriculture

by Lydia on 06/06/2022 No comments

Plastic coming into contact with our food has been a source of concern for many years, but it would seem the contamination starts much earlier than the final packaging

It is common knowledge that microplastics pose a serious threat to environmental and human health. Not only have microplastics been found in our drinking water, food supply and even the air we breathe, but recent studies have also found microplastics in human blood and lung tissue (you can read more about that here). Their presence in the cosmetic industry has been exposed and many countries have introduced, or are working to introduce, microplastics bans in cosmetic products such as toothpastes and face washes. However, something that has not been much discussed is the presence of plastic and microplastics in the agricultural industry. The Centre for International Environmental Law (CIEL) recently published a report on the role of microplastics in agriculture, and the information is concerning. 

The use of plastic is visibly prevalent in agriculture – it is used to cover crops, package products, and construct greenhouses and landscaping. This use of plastic is obvious and clear for everyone to see. However, what is not so obvious is that microplastics are being intentionally used as part of the fertilisation process.

Marketed as being key to sustainable and ‘climate friendly’ agriculture, fertilisers are coated in microplastics to help control their release once in the soil. This is achieved through microencapsulation, the process of wrapping a nutrient or chemical in a synthetic polymer material (a form of plastic) to create a small pellet. Controlled-release fertilisers (CRFs) use these coatings to slowly release their contents over a longer period of time. The coatings remain in the soil once the fertiliser has been released and  does not degrade. The toxins they contain accumulate in the soil, ready to be absorbed by the crops, or leaked into the air and water supply

This CRF technology is not new –  it was introduced in 1970 7 – but recently producers have been strongly pushing its use  as a ‘planet-safe option’. No mention is made in the new-style marketing of the impact on the soil and food chain; instead they claim greater efficiency, without any solid data to back this up. In fact, according to the CIEL report, these plastic-coated fertilisers are unnecessary. There are effective and more climate-friendly alternatives that exist,  methods that reduce the use of synthetic (fossil- fuel- based) pesticides and fertilisers altogether

How much microplastic is being used?

It will likely come as a surprise to hear that it is not the cosmetics industry that is responsible for the majority of primary microplastics currently being used (primary microplastics are microplastics that are intentionally produced, secondary microplastics are those that come from plastic breaking down). In a 2019 report from the European Chemicals Agency (ECHA) it was found that microplastics intentionally added to fertilisers, pesticides and seed coatings accounted for an estimated half of the 51,500 tonnes of microplastics used each year in the European Economic Area (EEA). They estimated that 22,500 tonnes were used in fertilisers and 500 tonnes used in pesticides 8. These numbers show that, within the EEA, the agricultural sector uses more microplastics than any other industry. 

Not only are they using more microplastics than any other industry, but these microplastics are being placed directly into the natural environment, affecting our health as well as that of the fauna and flora worldwide. 

How do microplastics impact us?

These plastic-coated agrochemicals directly introduce microplastics into the environment and potentially into our food supply. Even prior to being coated in plastic, there are risks to the environment and our health from using synthetic fertilisers and pesticides – much like plastic itself they are derived from oil and gas and are seen as some of the most harmful and toxic substances used globally.9

Some of the health concerns from microplastic exposure include: increased cancer risk, cellular mutations or cell death, heart disease, chronic inflammation, rheumatoid arthritis, diabetes and more. 10

What can be done? 

Primary microplastic pollution is preventable, however regulation is severely lacking.

‘The current level of action is not yet adequate for addressing sound management of intentionally added microplastics’

An Assessment Report on Issues of Concern,
UNEP11

It is vital that as we go forward, as we continue our war on plastic, that those with the power to implement regulations and rules in regards to microplastics across all industries do so. The use of primary microplastics must be stopped in the agricultural sector, and indeed across all manufactured products. This cannot just be on the national level, but something that must be implemented globally. Global treaties are the key to impactfully reducing plastic and a comprehensive global approach must be developed and enforced. 

Read the full report: Sowing a Plastic Planet – How Microplastics in Agrochemicals Are Affecting Our Soils, Our Food, and Our Future

[Update 29.06.23] Further reading on this topic can be found here: Why agri plastics are bigger threats than they appear to be

See more updates from CIEL :

Footnotes:

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LydiaGrowing Plastic Plants: Microplastics in Agriculture

Are we all plastic people now?

by Seema on 14/04/2022 No comments

Until recently, coverage of the impact of plastic pollution has tended to focus on marine debris and harm done to wildlife. Recent developments, however, indicate that the species most widely affected by plastic could well be us: humans.

A series of reports published over the last month highlight how far plastic has travelled – not only into the Antarctic, or the Mariana Trench, but deep inside our own bodies.

On 24 March, it was announced that 4 out of 5 people may already have tiny pieces of plastic circulating in their blood. 77% of the samples tested in a study funded by the NGO Common Seas came back positive for plastic – mainly PET, polystyrene and polyethylene – common plastics found in clothing and food packaging.

Common Seas admits the finding raises more questions than answers. Does the plastic accumulate in our bodies over time? Can it travel into our organs? Will it trigger diseases such as cancer? It has called on the UK government to invest £15 million (USD 19.7 million) in further research to uncover the links between plastic and our health. This research is urgently needed as many scientists believe that plastic may be the next public health crisis, much like asbestos and smoking in the past. Findings in lab conditions have already shown that microplastics cause damage to human cells.

In early April, another British study found that 11 out of 13 people sampled had microplastics lodged deep inside their lungs. The study was the first of its kind conducted on tissue from living people, who were undergoing surgery. Here, the most common particles found were polypropylene (23%) and PET (18%), again both common types of plastic to which we are exposed on a daily basis. Two previous studies had found microplastics at similarly high rates in lung tissue taken during autopsies.

Although it has been known for some time that microplastics can be inhaled, this is the first time that they have been found in the lower regions of the lungs. According to one of the report’s authors, Laura Sadofsky, they should normally have been trapped or filtered out of the airways before getting that far.

The final report, released by Plastic Soup Foundation (PSF) on World Health Day, 7 April, gives us an indication of another way plastic may be entering our bodies. We are literally rubbing it into our skin, hair and teeth! PSF’s analysis of 7,704 cosmetic products from popular brands in the EU revealed that 9 out of 10 contained some form of microplastics.

Microplastics are commonly defined as solid particles, under 0.5mm in length. They usually come from textiles (fibres shed from synthetic clothing, carpets etc.), larger pieces of plastic that have degraded, or – in the case of cosmetics – “microbeads”. Microbeads are tiny pieces of plastic (usually polyethylene and polymethyl methacrylate) added to products to aid exfoliation.

What PSF discovered was that there are also plenty of invisible microplastics in our products. Liquid and semi-liquid polymer-based ingredients are routinely and deliberately added to help foam, smooth and bulk out various toiletries and treatments. As these are blended in, they can’t be seen: they are only discovered by reading the small print on the ingredient list. In some cases, up to 90% of a cosmetic product may be comprised of microplastic ingredients.

In the report, Plastic: The Hidden Beauty Ingredient, PSF calls for the EU to expand its current definition of microplastics, which will be used to regulate the cosmetics industry, to include liquid and semi-liquid plastics as well as solid plastic particles. This will, they say, close glaring loopholes and make our personal products safer for both the environment and our health.

The cosmetic industry in Europe alone uses 8,700 tonnes of microplastics every year, with an estimated 3,800 tonnes going down the drain and into the waterways. At least some of the rest will be in our bodies – and the health impacts remain unclear. Right now, reducing the amount of plastic we produce and use, in both products and packaging, is the safest option to protect ourselves and future generations from harm.

If you’d like to take further action, both Common Seas and Plastic Soup Foundation have petitions to which you can add your voice. Click on their names to sign.

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SeemaAre we all plastic people now?