Impact | Trash Hero World

Brand Audit Report 2022: the results are in!

by Lydia on 09/12/2022 No comments

In November, Break Free From Plastic released their 5th annual Brand Audit report. As well as documenting which companies are responsible for the majority of plastic counted this year, it analyses which corporations have been responsible for the majority of plastic pollution for five consecutive years.

The 2022 report consisted of 397 brand audits on six continents; 14,760 volunteers participated, counting and auditing 429,994 pieces of plastic from 4,645 parent companies.

The reports found that these companies were the top polluters for 2022!

The Coca-Cola Company
PepsiCo
Nestlé
Mondelēz International
Unilever
Procter & Gamble
Mars, Inc.
Philip Morris International
Danone
Colgate-Palmolive

Trash Hero contributed significantly to these findings. We submitted 30% (120) of the brand audits used in the report, 6.8% (29,504) of the plastics counted, and 18.2% (2,968) of volunteers that took part were Trash Heroes!

As this is the fifth annual brand audit report, Break Free From Plastic took the opportunity to analyse longitudinal data trends from the five years of data they have collected. They found that Coca-Cola, Nestle and Pepsico have consistently been the top single-use plastic polluters over that time.

Coca-cola has been the worst plastic polluter by a significant lead, with the amount of Coca-Cola branded plastic increasing each year! According to the report, they accounted for 31,000 pieces of plastic collected during the brand audits – representing a 61% increase since 2021! This is unsurprising as a recent report found that their plastic production has increased by nearly 10%!

Break Free From plastic members submitted data from this report at the first annual INC meeting – a meeting of UNEA member governments to discuss the global plastic treaty. This crucial meeting started the negotiation process for the treaty’s terms and included representatives from the plastics industry and civil society groups. The information from the report highlights the need for large corporations to take responsibility for their role in plastic pollution, and it shows that the only way to reduce plastic pollution is to reduce the production of plastic.

We are so proud to be part of such an important movement and play a role in influencing policies that will address the plastics crisis. We want to say a massive thank you to all of the Trash Hero volunteers who have contributed to this data over the years. We have been collecting data for this project since it began, and seeing it be part of such an important event makes the hard world worthwhile.

Thank you to Break Free From Plastic for analysing all the data and representing our views at the INC1 this week.

Small actions lead to big impacts!

by Lydia on 16/08/2022 No comments

Our half-year numbers are in!

Our half-year numbers are in, and they make us so proud of every single volunteer who has contributed to the impact of the global Trash Hero movement – whether they joined one cleanup or 100!

In just six months in 2022, 26,666 volunteers (of which 8,098 were under 16) completed 1615 cleanups, collecting 53,102 kg of trash.

That’s an average of 9 cleanups and 265 kg of trash per day!

We have been collecting data since December 2013, and as of 30 June 2022:

We have completed 16,525 cleanups
We have 159 active chapters in 17 countries
438,503 volunteers have joined us, including 111,608 kids
We have responsibly collected and disposed of 2,207,236 kg of trash
As part of the Trash Hero Bottle program, 104,688 reusable bottles have been distributed, avoiding 38,211,120 single-use plastic bottles and reducing 1989 tonnes of CO2 emissions
As part of the Trash Hero Bag program, 29,445 reusable Trash Hero bags have been distributed, saving 10,747,425 single-use plastic bags

Since January 2022, we have welcomed 11 new chapters to Trash Hero; however, this year, we have seen a decrease in the total number of active chapters.

We must recognise the pandemic’s impact on volunteers, not just with Trash Hero but across all charitable organisations. Although Covid-19 restrictions have been lifted in most countries, the impact of the lockdowns and the economic fallout still affect many communities. Many of our volunteers have had to change locations or professions to ensure they can support themselves and their families. This, unfortunately, means they can no longer commit to regular activity – but the door is always open if they feel able to return.

As Trash Hero World, we will continue to support our volunteers in every way possible. We organise regular catch-ups with our chapter leaders and country coordinators and provide mentorship and guidance with every step of the way.

And thanks to this momentum, we continue to see incredible numbers in terms of trash collected and volunteers who have taken part.

How do we get this data?

During every cleanup, our chapter leaders will record data – the number of volunteers in attendance, the weight of the trash collected and how many kids have taken part – which is then published on their social media accounts and uploaded to our database. Anyone can see the live statistics on our website. This data is checked every month to ensure it is consistent and correct.

Why do we collect data?

Collecting data helps us assess and celebrate our impact: seeing how much waste we have removed from shorelines, mangroves, cities, and rivers helps to keep us motivated and inspired. But also, this data is essential to share with researchers and our partners. Data equally helps to reinforce our message of reducing plastic at the source, showing people how much waste we produce, how many people want it stopped and how effective refill and reuse solutions can be.

We also share a more detailed analysis of the trash collected with researchers and campaigners so that they can push for change at the global level.

All of our data is publicly available as part of our commitment to being transparent.

All that we have achieved so far has been down to the dedication and commitment of our incredible volunteers. We want to say a huge thank you to them! Organising cleanups and collecting data takes time and energy, and our volunteers’ passion drives our movement.

Check out their work in the video below, and share it with someone you think would enjoy it:

Has this inspired you to join us? Find out more about starting a chapter here or email us.

Trash Hero World receives UN Environment accreditation

by Seema on 24/03/2022 No comments

Trash Hero World is honoured to have been granted formal consultative status at the United Nations Environmental Assembly (UNEA). This “observer status” is awarded through an accreditation from the United Nations Environment Programme (UNEP), which we received on 16 March 2022.

UNEP has been working for 50 years to protect the environment, fight climate change and support sustainable development. It sets the environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. UNEA is its governing body, comprising of 193 member states, representatives from civil society, businesses, and other major groups and stakeholders. It is the world’s highest-level decision-making body on the environment.

The full list of UNEP-accredited organisations, including Trash Hero World, can be found on the UNEP website.

As an official observer, we are now among 500+ NGOs globally who can give input to policy discussions and participate in the UNEA sessions and those of its subsidiary bodies. With the announcement of a legally binding global plastics treaty at the recent UNEA-5.2 in Nairobi, it is a very exciting time to join and to be able to give voice to the needs and views of our grassroots volunteer network, many of whom are working on the frontline of the plastics crisis in Southeast Asia.

Camping sustainably with Trash Hero Pattani

by Martyna Morawska on 10/02/2022 No comments

The average city-dweller in Thailand produces 1.3kg of waste per day. Trash Hero Pattani organised a camping trip for 125 people that generated just 40g of waste per person, per day!

How did they manage it? They started training several weeks before the trip to the beautiful region of Yala, in southern Thailand. A group of volunteer coordinators were taught about zero waste principles and how they could apply them during the stay. Rules were drawn up for participants to firstly avoid bringing any waste to the camp and then committing them to separate and rinse any trash generated into 7 different categories.

While this may sound cumbersome, in fact the photos show the group had a fantastic time, with plenty of family activities, water sports, and music and fire shows in the evening – they even did a cleanup! The camping project is a really wonderful example of learning by doing, and demonstrating to local people that zero waste is possible in all kinds of situations.

In total the waste generated during the camp (4-6 Feb inclusive) was 31.6kg, with 16.6kg of organics and recyclables and 15kg of residual waste. 10.5kg of trash was picked up during the cleanup in the camp grounds. The trip was the sixth such event in Trash Hero Pattani’s “Zero Waste Camping” project, which they describe as a work in progress, refining the details each time. Already this year the amount of trash generated was halved, compared with the 2021 trip, where 95g of trash was logged per participant. Kudos to all involved, and for more information (in Thai) please visit the Trash Hero Pattani page.

Every kilo counts! How we measured our impact in 2021

by Martyna Morawska on 06/02/2022 No comments

Did you know that in 2021 alone Trash Hero organised 2,801 cleanups? That is almost 8 cleanups on every single day of the year! We have also welcomed 49,426 volunteers on board, including 11,531 under the age of 16. We collected a whopping 284,606 kg of trash, an average of 102 kg per cleanup. With our Bottles & Bags programme, we were able to distribute 1,401 bottles and 2,185 bags, equating to saving 797,525 single-use plastic bottles* and 511,365 plastic bags*. And 2,000 new Trash Hero kids books were printed, in 2 new languages – Malay and Arabic.

Where do those numbers come from? After every cleanup event, Trash Hero chapters weigh the trash they collected and post their results with photos on social media. The data is also uploaded to a central collection point. To be fully transparent, we make this data publicly available. Anyone can access it live on our website, by clicking on the chapter name: https://trashhero.org/our-network/.

This policy of data collection means that we can also calculate our impact since the very beginning of Trash Hero. Here is what we have achieved together thus far from December 2013 to December 2021:

We have mobilised 411,837 volunteers including 103,510 kids.
Together, they completed 14,910 cleanups and 266 brand audits.
2,154,134 kg of trash have been collected, including (in the last 6 months) 9,479 single-use masks.
In total, Trash Hero has distributed 102,470 reusable bottles, thus avoiding 37.4 million single-use plastic bottles* and 1,947 tons of CO2 emissions in the process.
Meanwhile, our distribution of 27,945 reusable bags has saved 10.2 million plastic equivalents*.
Our network is now active in 171 locations in 20 countries worldwide.

Of course, numbers are only one side of the story. Let’s not forget the positive energy, momentum and hope that our actions create – these things are immeasurable. We hope we have captured some of this Trash Hero spirit in our impact video above. Click play to see the magic – and thank you to all who have contributed to these achievements over the years!

*based on an estimated average usage of 1 refill per day for a year (365 days)

Trash Hero brings The Story of Plastic to new audiences

by Martyna Morawska on 13/12/2021 2 comments

Billed as the film “Big Oil doesn’t want you to see”, the Emmy-Award winning documentary The Story of Plastic presents a cohesive timeline of how we got to the current stage in the global plastic crisis, showing how the petrochemical and FMCG industries manipulated the narrative around the pollution they were creating, successfully pinning the blame on the consumer and public infrastructure.

After its success, its producers, The Story of Stuff Project, released a short animated version of the documentary that summarises its main arguments and the need for systemic change in under five minutes.

Seeing the potential of this short to address misconceptions about the solutions to the plastic crisis, Trash Hero collaborated with The Story of Stuff Project to produce local language versions, with dubbed narration.

We have already released versions in Thai, Indonesian and Malaysian; several other languages will follow in 2022. This will allow the important messages of the film to be seen by new audiences in Southeast Asia and beyond. To date, the videos have reached more than 1 million people on social media! If you are connected to any of these language speakers, please do share the clip with them.

The original video files are also freely available to use offline for NGOS, schools and organisations; please contact us to get a download link.

We would like to thank the global Trash Hero Family and everyone who has been involved in the translation project. Special thanks to the volunteers and studio facilities who provided their time for free:

Malaysia: Muhammad Asyraf bin Rosmidi and Anne Vendargon (translation), Rosnani Nazri (narration)

Thailand: 130TUN (video editing)

Arabic: (clip coming soon) Arts Group Studio, Laila Al-Najjar (narration), Yousef Al-Shatti and Bader Al-Shatti (translation)

Vietnam: (clip coming soon) Hiệp Nguyễn (translation and narration), 130TUN (video editing)

To view the original English version of “The Story of Plastic animated short” with subtitles in many languages, please visit: https://www.youtube.com/watch?v=iO3SA4YyEYU

Trash Hero holds zero waste workshop in Bali

by Rima Agustina on 13/12/2021 4 comments

Entering its eighth year, new challenges have emerged for Trash Hero Indonesia. No longer do we wonder how to get people to join our clean ups, but how to prevent the trash from existing in the first place. With the increasing recognition of Trash Hero Indonesia as an organisation advocating the concept of zero waste, we are receiving more and more requests to educate the local communities.

And so the Trash Hero Communities workshop in Bali was born. The local Trash Hero leaders were eager to do something more than cleanups and to get practical ideas to tackle the waste problem in their local neighbourhoods.

The full-day workshop took place in Ubud on 16 November 2021, and was attended by 17 chapter leaders from villages all over Bali. Unlike our previous zero waste communities training, which was held online, this in-person workshop allowed us to teach the material in a more interactive way, using simulations, field observations, discussions and role playing. It was also specifically tailored to the local culture and context.

We included a visit to a community composting site, as well as a session on public speaking to build participants’ confidence when sharing their new knowledge. The workshop closed with a sharing session, discussing existing false solutions to the plastic crisis in Bali, what scenarios lie behind them, and how the participants should respond appropriately as Trash Heroes.

I Wayan Apple, representing Trash Hero Payangan, was grateful to attend this workshop, saying “I feel more confident and secure in choosing this ‘less-waste’ life path, as the knowledge I gained today has justified my decision.” Another participant, I Made Sukerta from Trash Hero Batubulan, said that “the teaching methods in this workshop helped [him] understand zero waste much more easily compared to one-way teaching.” Sukerta added, “I hope Trash Hero Indonesia develops more workshops like this in the future.”

The Trash Hero Indonesia chairman, I Wayan Aksara, who hosted the workshop, stated: “it is essential for our leaders to understand the zero waste concept not only in the technical aspect, but also the reason behind it: the fact that there is no Planet B. Thank you to Trash Hero World for conducting this workshop for our leaders.”

Trash Hero Indonesia will follow up with the participants to make sure they are supported in their efforts to take this knowledge back to their communities. And the live workshop format will be offered to other chapters both within Indonesia and beyond, as part of our new “Trash Hero Communities” programme in 2022, where circumstances allow.

The Ways of the Heroes

by Seema on 03/08/2021 No comments

“Through our actions, we can highlight that the system isn’t good enough […] We no longer want to wait for the state to do something, for someone else to do something, for a neighbour to do something, therefore I’ll do something. I’m the one.”

So speaks our own Dragana Katić, volunteer leader of Trash Hero Beograd in Serbia, in this mini-documentary. This is the first episode in a year-long series produced by Eho animato, as part of an inspiring project that artistically examines the problems of social apathy and absence of agency in dealing with one of the most concerning issues of our times – the environment.

“The Ways of the Heroes” is an international, multi-year project of 7 partner organisations that intends to emphasise and share the stories of the many individuals acting for good in their communities, but who perhaps are not visible enough. Inspired by Ibsen’s play, An Enemy of the People, which questions the impact of individuals on the community and vice versa, the project focuses on bringing stories of these hidden heroes to international audiences. Theatre, videos, public space performances, exhibitions, illustrated books for children and online campaigns are the means that will be used to share these stories.

We are very grateful to have been featured in this work and look forward to following the project’s progress.

Director: Ana Konstantinović
Scriptwriter: Tamara Baračkov
Cinematographer: Milovan Ilić
Editor: Marija Kovačina
Composer: Yorgos Doussos
Assistant director: Željko Maksimović
Color grading & aerial footage: Ivan Nikolić
Production: Eho animato, July 2021

Co-funded by the Creative Europe Programme of the European Union.
Supported by Belgrade City Council and Ministry of Culture of Republic of Serbia.

2 million kg of trash collected!

by Martyna Morawska on 20/07/2021 2 comments

The Trash Hero movement has recently reached a very important milestone on the journey to zero-waste: more than 2 MILLION KG of trash collected! As of 30 June 2021:

We have engaged 391,791 volunteers, including 98,341 kids.
We have done 13,598 cleanups, collecting 2,005,774 kg of trash.
We are active in 162 locations in 20 countries around the world.
Our bottle programme has distributed 102,129 bottles, avoiding 37.3 million single-use plastic bottles and 1,940 tons of CO2 emissions.
27,360 reusable bags have been distributed, saving 10 million plastic bags.

But, where are those numbers coming from? Every Trash Hero chapter posts their cleanup results on social media and uploads the data directly to a central collection point. Anyone can check the data live on our website: https://trashhero.org/our-network/.

All these achievements are down to the hundreds of thousands of people that have gotten us this far: picking up, sorting and auditing waste, educating others about plastic pollution and creating momentum for wider change.

Watch the video below to see how our volunteers are sharing the great news:

Zero Waste Communities volunteer training

by Seema on 10/12/2020 4 comments

With our cleanup programme now well established in dozens of locations around Southeast Asia, many of our volunteers are ready to take things to the next level: to move beyond picking up the trash and initiate community-level waste reduction programmes, in conjunction with local authorities.

It was with this in mind that we embarked on the “Trash Hero Zero Waste Communities” training programme, the first of hopefully many collaborations with our esteemed partners in the Break Free From Plastic movement. Based on a concept developed by Let’s Do It Foundation and organised by their educators, the programme brought together European and Southeast Asian experts from organisations such as Zero Waste Europe, GAIA Asia-Pacific and YPBB, as well as leading regional academics. The goal was to combine technical knowledge about waste management with the real life examples, skills and networking needed to kick start a zero waste project in participants’ own communities.

Due to the pandemic, the training was conducted online with volunteers in Thailand, Indonesia and Malaysia in October and November 2020. The 2-day sessions introduced topics such as:
– Principles of circular economy
– Community waste auditing
– Building convincing arguments for zero waste (overview of false solutions and greenwashing)
– Real life examples of zero waste projects in Asia
and also included group work and discussion. They gave a basic overview of zero waste principles and strategies and laid the groundwork for the next stage of the programme: planning their own initiative and getting people on board.

The English language presentations prepared for the training by Dr. Enzo Favoino (Zero Waste Europe) and Miko Aliño (GAIA Asia-Pacific), along with that of the Malaysian incinerator expert, Mr Lam Choong Wah, can be found on our YouTube channel:

Note: the English presentations are an incomplete set of what was shown, as other contributions were in local languages. To view the full set of training materials in Indonesian, Thai or Malay, please visit our channel playlists. These playlists also include the English presentations dubbed into local languages, which we did to facilitate understanding of the often quite complex subject matter.

Despite the challenges of holding an online training programme, we were able to recruit a total of 81 participants for the live events. Out of these, 70 completed the two days and a further 51 did a follow-up activity to gain a certificate as a Zero Waste Practitioner (foundation level).

Feedback from the participants was overwhelmingly positive regarding the opportunity to learn about these topics, and the quality of the content; however the limitations of online interaction, connectivity issues and the need to accomodate a wide range of time zones were felt by many to be obstacles to learning. We received multiple suggestions to hold the next training session in person to allow for more in-depth discussion.

Restrictions permitting, that is exactly what we intend to do in 2021. It is clear that there is an appetite for this kind of knowledge and, if provided in local language direct to our volunteers on the ground, the potential to create real impact is there too.