It’s snowing plastic in the Alps

by Martyna Morawska on 16/02/2022 No comments

In a new study, Empa researcher Dominik Brunner, together with colleagues from the Utrecht University and the Austrian Central Institute for Meteorology and Geophysics, investigated the amount of plastic present in precipitation over the period of a month. 

According to the study, nanoplastics can spread aerially over a 2,000-kilometre radius resulting in around 43 trillion tiny plastic particles ending up in Switzerland every year. This could equate to 3,000 tons of nanoplastics annually, ranging from the remote Alps to the urban lowlands. “These estimates are very high relative to other studies, and more research is needed to validate them”, according to Empa. Nonetheless, the results of Brunner’s work are the most accurate assessment of nanoplastic air pollution ever made. 

To count the plastic particles, Brunner and his colleagues developed a method that determines the level of contamination in collected samples. The scientists examined a small area at an altitude of 3,106 metres at the top of the Hoher Sonnenblick mountain in the Austrian Hohe Tauern National Park. Every day and in all weather conditions, they removed part of the top layer of snow at 8am and carefully stored it to check for plastic residue.

The origin of the tiny particles was traced using European wind and weather data. It was established that the largest emission of nanoplastics into the air happens in densely populated, urban areas. About 30 percent of the measured nanoplastic particles on the mountaintop came from a radius of 200 kilometres, mostly from cities, while around ten percent of the particles were blown in from more than 2,000 kilometres away, partly from the Atlantic. 

It is estimated that more than 8.3 billion tons of plastic have been produced worldwide, around 60 percent of which has ended up either in a landfill or the natural environment. This plastic is eroded by weather effects and abrasion into micro (less than five millimetres in diameter) and nanoparticles (less than 100 nm in diameter). Due to their size, their movement in air can be best compared to gas. This means they are easily inhaled into our lungs, as well as ingested through contaminated food and water sources. Once in the body, their size allows them to potentially cross the cell-blood barrier and thus enter the bloodstream. The health implications of this are only beginning to be studied.

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Martyna MorawskaIt’s snowing plastic in the Alps

Every kilo counts! How we measured our impact in 2021

by Martyna Morawska on 06/02/2022 No comments

Did you know that in 2021 alone Trash Hero organised 2,801 cleanups? That is almost 8 cleanups on every single day of the year! We have also welcomed 49,426 volunteers on board, including 11,531 under the age of 16. We collected a whopping 284,606 kg of trash, an average of 102 kg per cleanup. With our Bottles & Bags programme, we were able to distribute 1,401 bottles and 2,185 bags, equating to saving 797,525 single-use plastic bottles* and 511,365 plastic bags*. And 2,000 new Trash Hero kids books were printed, in 2 new languages – Malay and Arabic.

Where do those numbers come from? After every cleanup event, Trash Hero chapters weigh the trash they collected and post their results with photos on social media. The data is also uploaded to a central collection point. To be fully transparent, we make this data publicly available. Anyone can access it live on our website, by clicking on the chapter name: https://trashhero.org/our-network/.

This policy of data collection means that we can also calculate our impact since the very beginning of Trash Hero. Here is what we have achieved together thus far from December 2013 to December 2021:

  • We have mobilised 411,837 volunteers including 103,510 kids.
  • Together, they completed 14,910 cleanups and 266 brand audits.
  • 2,154,134 kg of trash have been collected, including (in the last 6 months) 9,479 single-use masks.
  • In total, Trash Hero has distributed 102,470 reusable bottles, thus avoiding 37.4 million single-use plastic bottles* and 1,947 tons of CO2 emissions in the process.
  • Meanwhile, our distribution of 27,945 reusable bags has saved 10.2 million plastic equivalents*.
  • Our network is now active in 171 locations in 20 countries worldwide.

Of course, numbers are only one side of the story. Let’s not forget the positive energy, momentum and hope that our actions create – these things are immeasurable. We hope we have captured some of this Trash Hero spirit in our impact video above. Click play to see the magic – and thank you to all who have contributed to these achievements over the years! 

*based on an estimated average usage of 1 refill per day for a year (365 days)

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Martyna MorawskaEvery kilo counts! How we measured our impact in 2021

Trash Hero joins the Plastic Health Coalition

by Martyna Morawska on 19/01/2022 No comments

Trash Hero World is proud to have been invited to become a new member of the Plastic Health Coalition. Together, we will work on preventing and resolving the harmful impacts of plastic pollution on the environment, as well as filling the knowledge gaps regarding the relationship between plastics and human health.

The Plastic Health Coalition was launched by the Plastic Soup Foundation, a non-profit organisation aiming to educate the public about “plastic soup” – the litter floating in the oceans and affecting marine life, the environment and our health. The coalition involves various national and international environmental and research organisations, whose scope of work focuses on the negative effects of plastics and microplastics on our health. As part of the initiative, a yearly Plastic Health Summit is organised with the focus being on exposing the devastating health impacts of plastics, and highlighting the benefits of a healthy environment.

By joining the Plastic Health Coalition, Trash Hero hopes to facilitate and support the process of spreading essential knowledge regarding plastic pollution and human health. Our expertise, experience and resources will enable us to bring this knowledge to international audiences in multiple languages. We are committed to supporting the Plastic Health Coalition in the fight for a healthier planet and, by extension, healthier people.

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Martyna MorawskaTrash Hero joins the Plastic Health Coalition

Trash Hero brings The Story of Plastic to new audiences

by Martyna Morawska on 13/12/2021 2 comments

Billed as the film “Big Oil doesn’t want you to see”, the Emmy-Award winning documentary The Story of Plastic presents a cohesive timeline of how we got to the current stage in the global plastic crisis, showing how the petrochemical and FMCG industries manipulated the narrative around the pollution they were creating, successfully pinning the blame on the consumer and public infrastructure. 

After its success, its producers, The Story of Stuff Project, released a short animated version of the documentary that summarises its main arguments and the need for systemic change in under five minutes.

Seeing the potential of this short to address misconceptions about the solutions to the plastic crisis, Trash Hero collaborated with The Story of Stuff Project to produce local language versions, with dubbed narration.

We have already released versions in Thai, Indonesian and Malaysian; several other languages will follow in 2022. This will allow the important messages of the film to be seen by new audiences in Southeast Asia and beyond. To date, the videos have reached more than 1 million people on social media! If you are connected to any of these language speakers, please do share the clip with them.

The original video files are also freely available to use offline for NGOS, schools and organisations; please contact us to get a download link.

We would like to thank the global Trash Hero Family and everyone who has been involved in the translation project. Special thanks to the volunteers and studio facilities who provided their time for free:

Malaysia:  Muhammad Asyraf bin Rosmidi and Anne Vendargon (translation), Rosnani Nazri (narration)

Thailand: 130TUN (video editing)

Arabic: (clip coming soon) Arts Group Studio, Laila Al-Najjar (narration), Yousef Al-Shatti and Bader Al-Shatti (translation)

Vietnam: (clip coming soon) Hiệp Nguyễn (translation and narration), 130TUN (video editing)

To view the original English version of “The Story of Plastic animated short” with subtitles in many languages, please visit: https://www.youtube.com/watch?v=iO3SA4YyEYU

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Martyna MorawskaTrash Hero brings The Story of Plastic to new audiences

Trash Hero kids’ book printed in Arabic

by Martyna Morawska on 23/11/2021 No comments

We are excited to share that our Trash Hero kids’ book is now available in an 8th language: Arabic!

Huge thanks to the Trash Hero Kuwait volunteers who helped to translate and do the layout and to Al-Sayer Group who sponsored the printing. The book and activity programme will now be available to 1,000 children for free, bringing the Trash Hero message to a new generation in Kuwait.

For more about our kids programme, see https://trashhero.org/kids

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Martyna MorawskaTrash Hero kids’ book printed in Arabic

Alpine kids become Trash Heroes!

by Vanessa Rieser on 23/11/2021 No comments

Three pilot classes have been implemented as part of the Trash Hero Kids’ Programme in Switzerland, with the aim of raising environmental awareness among children from 1st to 3rd grade and teaching them how to live sustainably and reduce plastic in their everyday life.

As part of the Programme we developed a book which tells the story of a fictional character who helps to reduce plastic waste, so that the animals and nature around them are not harmed. The book shows, in a simple and child-friendly way, the impact of plastic waste pollution on the environment and teaches that each individual can make a change every day and become a Trash Hero themselves.

In Bratsch in the canton of Valais, our book was read as a group in the morning circle over a period of several months. When doing handicrafts, more attention was paid to using recycled materials and creating something new from old things. In addition, focus weeks were held in various subjects. The content of the programme is in line with Curriculum 21 and the Kid’s Book is suitable for art, German maths, as well as for sports and music classes. A pogramme highlight was the Cleanup, with the whole school taking part across four villages. Divided into four groups, several full bags of trash were collected and then disposed of by the community.

The school concluded: “Thank you very much for letting us be part of the Trash Hero project. We will continue with it this school year and will take a deeper look at earthworm composting. The Trash Hero Kid’s Book is appropriate for children and sustainable for learning. We spend a lot of time outdoors and because of the story, it’s much easier to talk to kids about trash in nature.”

For more information on the Trash Hero Kid’s Book go to: https://trashhero.org/trash-hero-kids-book/

Want to implement the Trash Hero Kids Programme in your school? Contact us at: kids@trashhero.org

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Vanessa RieserAlpine kids become Trash Heroes!

Gala concert held for Trash Hero World

by Martyna Morawska on 22/11/2021 No comments

In the evening of November 12th, Trash Hero took part in a very special event – a gala with an acoustic concert organised in Hotel Alexander (Weggis, Switzerland).

A piano and guitar set was performed by a Swiss singer and song-writer Eliane, winner of the second season of Switzerland’s Got Talent. Eliane is an ambassador for Schnarwiler’s cosmetics lines “Trash Hero Love” and “Re-use-me” and is an avid supporter of Trash Hero’s activities.  

Throughout the evening, we received over $3500 in donations, including the entire amount earned by the guitarist for the night who kindly donated his salary, which we are extremely grateful for! 

The gala was organised by Schnarwiler, a Swiss based manufacturer and distributor of beauty and health products, who have launched a zero-waste line of toiletry products in collaboration with Trash Hero. During the event, Roman Peter had the opportunity to deliver a presentation to an audience of around 100 people, explaining the mission and vision of Trash Hero, as well as inviting attendees to join the movement.  

We would like to especially thank Eliane for her role in this fundraising event, and for her continued commitment to raising awareness about our mission.

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Martyna MorawskaGala concert held for Trash Hero World

Trash Hero has concluded the 2021 brand audit

by Martyna Morawska on 06/10/2021 No comments

The data collection for the 2021 brand audit has been successfully completed! This year, 141 brand audits were carried out across 58 chapters in 8 countries, including Thailand, Malaysia and Indonesia. Despite working under the challenging circumstances of COVID-19, our organisation has submitted roughly 50% more brand audit reports compared to last year.

Brand audits have been organised by Break Free From Plastic (BFFP) since 2018 to identify and hold to account the world’s top polluters through the categorisation of branded plastic packaging collected during cleanups. The results can be used as evidence of the scale of consumer-goods-related pollution, and push the biggest manufacturers to take responsibility for the plastic waste they produce. As a part of this movement, Trash Hero shares the common mission to bring about systemic change and promote real solutions to eliminate the need for single-use packaging and shift towards a circular economy.

We would like to thank all Trash Hero chapters and volunteers who participated in this year’s brand audit. The report is anticipated to be published by the end of October*. Trash Hero will contribute translations of the executive summary into Thai and Malaysian, in order to increase the media coverage worldwide.

*Update: link to the 2021 Brand Audit Report

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Martyna MorawskaTrash Hero has concluded the 2021 brand audit

Trash Hero kids’ book now in Malay!

by Seema on 09/08/2021 1 comment

The Trash Hero kids’ story and activity book has been translated into a sixth language – Malaysian!

With the help of Trash Hero Malaysia volunteers, 1000 children on both Borneo and the mainland will soon get the chance to be heroes through our hands-on learning programme.

17,830 copies of the book have been printed since its launch in 2018. It is currently available in English, Thai, Indonesian, Malay, Burmese, Czech and German.

We are grateful to our local sponsors in Langkawi:

– Pelangi Beach Resort & Spa
– The Westin Langkawi Resort & Spa
– Umgawa Legendary Adventures
– Langkawi Christmas Bazaar

who covered the cost of the Malaysian print run.

You can find more resources for kids in the dedicated section on our website.

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SeemaTrash Hero kids’ book now in Malay!

The Ways of the Heroes

by Seema on 03/08/2021 No comments

 

“Through our actions, we can highlight that the system isn’t good enough […] We no longer want to wait for the state to do something, for someone else to do something, for a neighbour to do something, therefore I’ll do something. I’m the one.”

So speaks our own Dragana Katić, volunteer leader of Trash Hero Beograd in Serbia, in this mini-documentary. This is the first episode in a year-long series produced by Eho animato, as part of an inspiring project that artistically examines the problems of social apathy and absence of agency in dealing with one of the most concerning issues of our times – the environment.

The Ways of the Heroes” is an international, multi-year project of 7 partner organisations that intends to emphasise and share the stories of the many individuals acting for good in their communities, but who perhaps are not visible enough. Inspired by Ibsen’s play, An Enemy of the People, which questions the impact of individuals on the community and vice versa, the project focuses on bringing stories of these hidden heroes to international audiences. Theatre, videos, public space performances, exhibitions, illustrated books for children and online campaigns are the means that will be used to share these stories.

We are very grateful to have been featured in this work and look forward to following the project’s progress.

Director: Ana Konstantinović
Scriptwriter: Tamara Baračkov
Cinematographer: Milovan Ilić
Editor: Marija Kovačina
Composer: Yorgos Doussos
Assistant director: Željko Maksimović
Color grading & aerial footage: Ivan Nikolić
Production: Eho animato, July 2021

Co-funded by the Creative Europe Programme of the European Union.
Supported by Belgrade City Council and Ministry of Culture of Republic of Serbia.

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SeemaThe Ways of the Heroes