The data collection for the 2021 brand audit has been successfully completed! This year, 141 brand audits were carried out across 58 chapters in 8 countries, including Thailand, Malaysia and Indonesia. Despite working under the challenging circumstances of COVID-19, our organisation has submitted roughly 50% more brand audit reports compared to last year.
Brand audits have been organised by Break Free From Plastic (BFFP) since 2018 to identify and hold to account the world’s top polluters through the categorisation of branded plastic packaging collected during cleanups. The results can be used as evidence of the scale of consumer-goods-related pollution, and push the biggest manufacturers to take responsibility for the plastic waste they produce. As a part of this movement, Trash Hero shares the common mission to bring about systemic change and promote real solutions to eliminate the need for single-use packaging and shift towards a circular economy.
We would like to thank all Trash Hero chapters and volunteers who participated in this year’s brand audit. The report is anticipated to be published by the end of October*. Trash Hero will contribute translations of the executive summary into Thai and Malaysian, in order to increase the media coverage worldwide.
*Update: link to the 2021 Brand Audit Report
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