When most people think of Trash Hero, they picture volunteers on a beach, bags in hand, collecting what the tide and the streets have left behind. And yes, that is where it all started, and where it still shows up every single week, in communities across the world.
But the weekly cleanup has always been more than a cleanup; it is a gathering point and a starting place, and for many Trash Hero chapters, it is where the question gets asked: what else can we do?
The stories below come from chapters in many regions; they are different in scale, in method, and in context, but they share the same instinct: that real change happens in communities, built slowly, by people who show up.
Your favourite supermarket was audited, it didn’t do great
Trash Hero chapters in multiple countries took part in a first-of-its-kind pilot project to audit supermarket packaging practices worldwide. The project from Break Free From Plastic, follows on from their successful six year brand audit campaign. This time, the spotlight is being turned on supermarket chains and their significant role in plastic pollution. Trash Hero volunteers in Thailand, Malaysia, Switzerland and the UK supplied 35 audits for the report, which shows most stores are ignoring easy measures to reduce waste.

Growing farmers’ income with waste
Trash Hero Bayan in Lombok, Indonesia engaged local cashew nut farmers in a community composting project. Over several months, the team taught them how to separate and compost their food scraps using simple methods. The farmers were able to improve soil quality, grow healthier cashew trees, and nearly double the value of their harvest. To date 30 households and 40 farmers have joined the project, and village chiefs have expressed interest in making this type of food waste management mandatory in the district.

The Big Plastic Count, Swiss edition
Trash Hero Switzerland took part in the country’s first ever Big Plastic Count. The citizen science campaign that started in 2022 in the UK asks people to record the number of plastic items they throw away during one week. 11,586 people in Switzerland took part, logging 215,463 pieces of plastic. The resulting report highlighted that 95% of this waste was burned or exported and called for more investment in reusable packaging and refill infrastructure.

Reuse fit for a king
Trash Hero Chumphon took their reusable tableware to a Street Art Festival in the city. It was used to cater for more than 1,000 workers and visitors who came to see the new mural honouring the late King Bhumibol – all without single-use plastic. The team’s “community tableware bank” has been lending reusable cups, cutlery and dishes to event organisers free of charge for the last 4.5 years. In 2025, it was used at seven events in total, avoiding an estimated 23,350 pieces of single-use plastic, and strengthening the case for all types of gatherings to be zero waste.

All aboard for a lesson on waste
Trash Hero Lübeck in Germany held a two-hour workshop on cigarette butts in an unusual venue – on board the historic Fehmarnbelt, a floating lighthouse on the Untertrave river. Participants learned about the toxicity of plastic filters and their impact on soil and water when they are discarded. At the end, they were also treated to a special tour of the boat from Captain Holger! 
Think global, act local
Trash Hero Ende were invited by the local government to give input at their “100 days of strategy” meeting. The volunteers shared their insights into the root causes of waste with the Regent and Vice Regent, highlighting the need for waste separation and urging strict regulation of illegal dumping, burning and single-use plastic. Enforcement was a key issue and Trash Hero supported the Regent’s call for better application of the Environment Agency’s existing rules, with education and community engagement.

Change this big rarely starts with a grand plan. More often it starts with a small group of people who care, a problem they can see right in front of them, and the decision to do something about it. That is what Trash Hero has always been at its heart. Not a campaign or a movement with a grand manifesto, but neighbours showing up for each other, week after week, in ways big and small.
This is just a small window into what our chapters have been up to this year. There are many more stories like these in our latest Annual Report, from communities all over the world.
If something in these stories felt familiar, or made you wish you had something like it where you live, come find us or your nearest chapter, and if there is not one near you yet, well, that is exactly how every single one of these stories began.
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